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Social business, English language training, copywriting, marketing, business, culture, UK, Italy, Europe, global and more...
Curated by Robert Dennis
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Waavi News Aggregator Gleans Data From Facebook Profiles

Waavi News Aggregator Gleans Data From Facebook Profiles | Riverstone Topics | Scoop.it
Wavii, the latest of countless news aggregators for your smartphone, promises to customize your news feed based on your Facebook profile.
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With Android Management Shakeup, Google Reveals The Broad Sweep Of Its Ambition

With Android Management Shakeup, Google Reveals The Broad Sweep Of Its Ambition | Riverstone Topics | Scoop.it
The new master plan. (With Android Management Shakeup, Google Reveals The Broad Sweep Of Its ...
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Growing Italy’s startup sector: private investment and timely government intervention combine to create fertile ground for growth in difficult times « Network Milan

Growing Italy’s startup sector: private investment and timely government intervention combine to create fertile ground for growth in difficult times « Network Milan | Riverstone Topics | Scoop.it
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Riverstone helps the Social Business Forum to spread the word... in English!

Riverstone helps the Social Business Forum to spread the word... in English! | Riverstone Topics | Scoop.it
Riverstone is now an official Marketing Service Partner for the Social Business Forum 2013 – the leading European event for social enterprise, digital marketing and collaborative innovation. The Fo...
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94% of businesses say personalisation is critical to their success - Econsultancy

94% of businesses say personalisation is critical to their success - Econsultancy | Riverstone Topics | Scoop.it

Excerpted...

 

The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation ‘is critical to current and future success.’

 

Furthermore, the research found that for two-thirds (66%) of client-side respondents, both improved business performance and customer experience are the main drivers for personalising the website experience.


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marketingIO's curator insight, April 23, 2013 6:46 AM

We're not buying. That percentage seems wicked high, and given the sampling error, we looking at virtually 100%. 100% of those asked see personalization as critical? Important, yes, but critical?


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B. Jimmy Taila's curator insight, April 23, 2013 10:36 AM

Strong ethical conduct, good old fashion  values such as trust, honesty & loyalty, sit at the apex of business, commerce, industry & law. 

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33 Phenomenal Content Marketing and Copywriting Guides and Tips | B2B Marketing Blog | Webbiquity

33 Phenomenal Content Marketing and Copywriting Guides and Tips | B2B Marketing Blog | Webbiquity | Riverstone Topics | Scoop.it

Learn how to efficiently create a steady stream of new content, optimize it, measure it, and more here in 33 expert content marketing articles and blog posts.

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Italy's Napolitano speeds search for new government - Reuters

Italy's Napolitano speeds search for new government - Reuters | Riverstone Topics | Scoop.it
Italy's Napolitano speeds search for new government Reuters ROME (Reuters) - Italy's president held urgent talks on Tuesday aimed at naming a prime minister to head a coalition government backed by the rival parties on the center-left and...
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What Makes B2B Marketing Different from B2C (And Where Social Media Fits In)

What Makes B2B Marketing Different from B2C (And Where Social Media Fits In) | Riverstone Topics | Scoop.it
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ashley stanley's comment, May 8, 2013 2:55 AM
I agree with your point. Better understanding your consumers will enable companies to make decisions based around their needs which will hopefully influence their behaviour favourably towards a company
Eden Weaver's comment, May 8, 2013 11:58 PM
Understanding customers in the B2C market allows marketers to create strong relationships with their consumers. I like how the article gave ideas and tips and details the importance of social media in the B2C market.
Luke Mariner's comment, May 9, 2013 8:01 AM
I completely agree with Sarah, this article discusses the differences between B2B and B2C marketing quite well. Ensuring that an organisation understands their customers allows the organisation to know their customers needs and can therefore market towards them more appropriately and build strong customer loyalty. Social media is extremely important for organisations and I believe that ensuring that social media strategies are in place will contribute quite well to the business, as 92% of companies believe social media is important.
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15 Metrics Every Marketing Manager Should Be Tracking

15 Metrics Every Marketing Manager Should Be Tracking | Riverstone Topics | Scoop.it
Take a look at the marketing metrics you should be tracking, but many marketer aren't.
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What to See at Hot Docs 2013

What to See at Hot Docs 2013 | Riverstone Topics | Scoop.it
Recommendations for an entertaining (and educational) festival experience (RT @TorontoStandard: Hot Docs starts tomorrow! Can't decide what to see?
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Milan English blog: Pete Sharma rocks Milan (with a little help from his friends): full report from the PSA Symposium, 2012 (Part 1)

Milan English blog: Pete Sharma rocks Milan (with a little help from his friends): full report from the PSA Symposium, 2012 (Part 1) | Riverstone Topics | Scoop.it
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Social Business Forum 2013 – Open for (social) business!

Social Business Forum 2013 – Open for (social) business! | Riverstone Topics | Scoop.it
SOCIAL BUSINESS FORUM 2013 12-13 June 2013 Marriott Hotel, Via Washington 66, MILANO  www.socialbusinessforum.com Now in its sixth year, the Social Business Forum organized by OpenKnowledge has fir...
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Upstart Grillo demands 'German invasion' of Italy - The Local

Upstart Grillo demands 'German invasion' of Italy - The Local | Riverstone Topics | Scoop.it
Italian protest party leader Beppe Grillo on Tuesday said he wanted a "German invasion" of Italy to ensure "honest, competent" politicians.
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Ancient Europeans mysteriously vanished 4,500 years ago

Ancient Europeans mysteriously vanished 4,500 years ago | Riverstone Topics | Scoop.it
The genetic lineage of Europe mysteriously transformed about 4,500 years ago, new research suggests.

Via #BBBundyBlog #NOMORELIES Tom Woods #Activist Award #Scoopiteer >20,000 Sources >250K Connections http://goo.gl/ruHO3Q
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'Terminator' Hand Developed By UK Scientists - Sky News - Sky News

'Terminator' Hand Developed By UK Scientists - Sky News - Sky News | Riverstone Topics | Scoop.it
'Terminator' Hand Developed By UK Scientists - Sky News
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The i-limb Ultra Revolution claims to offer wearers unparalleled realism with advanced dexterity, versatility and incredibly life-like hand movements.
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Facebook redesigns mobile business pages

Social Media: Facebook redesigns mobile business pages (InsideFacebook) http://t.co/dSB42JnW4q
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