It’s not the Bat Signal, but if you’re a Star Trek fan, it’s even better. And if you’re a geeky Star Trek fan that’s really into cutting edge technology – that was deliberately redundant – you’re really going to love this. Just days ago the people of London were shocked to see, seemingly blinking out of nowhere, a 300-foot high Star Trek logo suspended in the dark night sky. Of course, were they anything like Spock they would have quickly concluded that the logo must have been produced by a swarm of 30 LED-carrying quadcopters.
And indeed they would be correct. The starlight logo was the result of a collaboration between Ars Electronic FutureLab and Ascending Technologies to promote Parmount’s “Star Trek – Into Darkness” that opens in movies theaters May 9th. The quadcopters, orSpaxels as they’re called, rose up near London’s famed Tower Bridge in the early evening hours of March 23. As pretty as the sight was, a lot of data crunching went into doing justice to the sacred emblem.