The idea seemed ingenious: Delivering 12-packs of beer to the cold, windswept surfaces of popular ice fishing lakes — using a drone
Lakemaid Beer president Jack Supple brewed up a plan this winter to quench the beer thirst of ice fishers on central Minnesota’s Lake Mille Lacs, with retailers taking orders using GPS coordinates.
The nation’s stewards of the air are still studying how to safely bring drones into modern life, and until then, their commercial use isn’t permitted, they explained.
Supple said he understands their point. He’d scoffed — at first — when he saw reports of Amazon.com floating the idea of drone deliveries, thinking it was three sheets to the wind.
“That looked like it couldn’t possibly work. I can’t imagine them flying your shoes down the street here, in downtown Minneapolis, with all of the skyscrapers and people and trains and lamp posts,” Supple said.