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Rise of social business in healthcare
Sharing how and why healthcare organizations should become social businesses
Curated by Joel Selzer
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Social Media for Providers: Wading In versus Jumping In

Social Media for Providers:  Wading In versus Jumping In | Rise of social business in healthcare | Scoop.it

In the fall of 2011, the HIMSS Personal Health IT (PHIT) Task Force identified a problem: We knew that most agreed with social media expert Dion Hinchcliffe’s estimation of 1 billion people on the planet using social media, but hospital social media expert Ed Bennett had identified only 21% of U.S. hospitals using it, and anecdotal evidence pointed to a positive impact from its use. There appeared to be a lot of fear and uncertainty about social media in healthcare.

 

We formed the HIMSS Social Media Work Group as part of the PHIT Task Force and created a white paper that would explain social media and its various tools, and provide examples of its use across healthcare – by hospitals and doctors to public health agencies, health information exchanges, personal health record systems, telemedicine programs and other stakeholders. We also wanted to offer recommendaitons for both providers and consumers on how to get started.

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What Is Social Data Worth? | Backupify

What Is Social Data Worth? | Backupify | Rise of social business in healthcare | Scoop.it

Here is a fantastic infographic that shows how social data can be valued.  Backupify plotted the data in two different ways. The first is by average per-user value, which of course has Facebook as king of the hill. The second plot shows how many users a service would require to reach a $10 billion valuation. Pretty cool.

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Email Is Crushing Us, Can Activity Streams Free Us? | Fast Company

Email Is Crushing Us, Can Activity Streams Free Us? | Fast Company | Rise of social business in healthcare | Scoop.it

Email overload is a well-documented phenomenon that has been linked to reduced productivity, inability to focus on important tasks, and even physical and emotional stress. So it is no wonder that alternative forms of communication are being actively pursued to reduce overload, both at home and at the office. One method that is gaining popularity is the activity stream.

 

Activity streams promise to alleviate the email overload we've all come to know and dread. But we've got a ways to go before they can truly replace email as our main mode of electronic communication.

 

In the enterprise, the problem is even worse. Individual teams, departments, and divisions are already rolling out their own activity stream generators. Products that include enterprise social networking or microblogging capabilities create activity streams. Tools like Microsoft SharePoint, IBM Connections, Jive Software, Yammer, Chatter, and Newsgator let organizations create new silos of information flows. Combining these products in a meaningful way brings new challenges, since the tools are not interoperable.

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Hospital Impact - Why hospitals need to create social communities

Hospital Impact - Why hospitals need to create social communities | Rise of social business in healthcare | Scoop.it
In the past three years, I have begun to watch clinicians connect these dots themselves. There's a moment of insight when a clinician thinks, "If social learning is a more robust way to find answers, how can I make my social network a better social learning network?"

 

Social learning can be effective in one-on-one or small team-based settings, but as we are all beginning to understand, the greater the critical mass of the social network, the greater the efficacy of the social learning.

 

A social learning system can extend the hallway conversation beyond time and place. It can make teamwork and care collaboration a frictionless endeavor, and it can engage the fullest collective intelligence of a clinical team to bring the right answer, at the right time, that may save a patient's life.

 

Building social learning networks within our hospital systems is the natural evolution of learning. Social learning communities can provide us respite from the information overload, with the added benefit of improving the care we provide. A hospital is a social community; it's time we treated it like one.

 

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Why WebMD Is History: The Next Generation of Web-Based Medicine | Xconomy

Why WebMD Is History: The Next Generation of Web-Based Medicine | Xconomy | Rise of social business in healthcare | Scoop.it

The healthcare industry has been waiting a long time for its “2.0″ moment. As social networks like Facebook and LinkedIn exploded in the late 2000s, so did e-commerce, enterprise SaaS, and cloud services. Business models, features and strategies have all dramatically evolved in the past decade and the valuations of many IT companies have taken off. But the Health 2.0 transformation is finally here, and it’s going to be profound—dramatically changing the way patients obtain health and wellness information, track their progress, and interact with providers and physicians. It’s going to be an exciting time in Silicon Valley as next-generation information startups address the multi-trillion dollar healthcare market.

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Point-of-Care Social Learning for Healthcare Providers

Point-of-Care Social Learning for Healthcare Providers | Rise of social business in healthcare | Scoop.it

Brian McGowan: My cocktail-napkin sketch intended to create the prototype social-learning system for physicians and other healthcare professionals by integrating the act of information-seeking and learning into the practice of medicine.

 

The prototype EMR would ensure that information flows to the physician at the point of care. It would propose new ideas that trigger appropriate episodes of cognitive dissonance at the very point that high-stakes diagnosis and treatment decisions are being made. And it would offer two sources by which a physician could answer the right questions by providing real-time access to the existing evidence base (middle third) and to a community of healthcare professionals (right third) who may be able to draw upon unique personal experiences.

 

In short, the prototype EMR would re-engineer information flow, learning, and behavior change in the medical professions.

 

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The Reason Silicon Valley Hasn't Built a Good Health App

The Reason Silicon Valley Hasn't Built a Good Health App | Rise of social business in healthcare | Scoop.it

Homogenous teams of innovators make products for people just like them. And that's a problem. We need greater diversity among those very entrepreneurs. After all, we build what we know. Innovate for a population who needs it -- 

 

Obesity alone costs the United States more than $150 billion in lost productivity a year. That's a huge market, and it skews heavily to lower income populations. We need a tool to change behavior across all demographics, and self-tracking products currently aren't doing it.

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The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined | Blue Focus Marketing

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined | Blue Focus Marketing | Rise of social business in healthcare | Scoop.it
The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology.

 

Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and move beyond the linear, process-driven approach to dynamic, collaborative, networked organizations. 

 

Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs.

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Report: Making The Business Case For Enterprise Social Networks - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell

Report: Making The Business Case For Enterprise Social Networks - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell | Rise of social business in healthcare | Scoop.it

In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants.

 

The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationshipscreated by enterprise social networks are the source for value creation. Yesteryear, internal technology departments could force software on business units, but in today’s consumerized world, business units can adopt enterprise software, often without IT ever knowing.

 

As a result, a new approach is required that focuses on four key ways that relationships create value through enterprise social networks:

 

Encourage sharing.
Capture knowledge.
Enable action.
Empower employees.

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The Five Management Imperatives of Social Media Success: Creating Real Business Value through Mass Collaboration - Forbes

The Five Management Imperatives of Social Media Success: Creating Real Business Value through Mass Collaboration - Forbes | Rise of social business in healthcare | Scoop.it
What’s important about social media is not the technology itself but what it makes possible. Social media enables mass collaboration in which a large and diverse group of people, who may have no pre-existing connections, pursues a mutual purpose that creates value. In other words, mass collaboration creates a “social organization.”

 

Never before have hundreds, thousands, or even millions of people been able to simultaneously and collaboratively build massive documents, share experience, build relationships, create huge content repositories, make collective decisions and even develop entirely new ways of working. It is the scale of collaboration possible today – mass collaboration – that is new and transformational.

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Game on: Stanford develops new tool for teaching doctors to treat sepsis - Stanford University School of Medicine

Game on: Stanford develops new tool for teaching doctors to treat sepsis - Stanford University School of Medicine | Rise of social business in healthcare | Scoop.it

Sepsis is no laughing matter--but a new tool aims to at least make learning about the dangers of the deadly infection a little more pleasant for docs.
The web-based game--Septris--is modeled after the popular computer game Tetris. Developed by Stanford University Medical Center physicians, researchers and education technology experts, the game can be played on a mobile phone, a tablet or a computer.


"The game begins with the cartoon image of two patients on the left side of the screen. On the right side are their vital signs--those cues that can tip off sepsis' presence. Along the bottom of the screen are diagnostic tests and treatment options," according to Stanford's website. "As every second passes, the patients' images sink down the screen, their vitals deteriorating. It takes less than two minutes for a Septris patient to die, which means observations and decisions must be made quickly. The game's objective is not just to keep the patients alive, but to cure them."

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The MedCrunch Top 10 Tech Services for Physicians

The MedCrunch Top 10 Tech Services for Physicians | Rise of social business in healthcare | Scoop.it
We are big fans of the Internet and innovative Startups that evolved from the myriad of bits and bytes in times of the ARPA net. Thankfully the internet has become a virtual secondary market, a market that disrupts existing business models, opens up entirely new communication forms and – in general – democratizes.

 

Now we’ve compiled a list of 10 startups and services, which we believe every modern physisican should at least know about. They might facilitate our daily routines, make us work more efficient or simply solve a problem that’s been bothering us for ages.

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Social CRM Means Business in 2012 - Forbes

Social CRM Means Business in 2012 - Forbes | Rise of social business in healthcare | Scoop.it

Social CRM Goes Beyond the Hype - With spending on social applications to help sales, marketing and customer service processes expected to surpass $1billion worldwide this year, the loudest hype around social CRM is over, and organizations are rolling up their sleeves and getting down to business. While adoption has been highest among business-to-consumer (B2C) type organizations, business to business companies are now aggressively investing in social. By year-end 2013, B2B organizations using social CRM applications will represent 25 percent of all projects worldwide, which is an increase from fewer than 10 percent in 2011.

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How social networks enable patients to be more involved in their healthcare

How social networks enable patients to be more involved in their healthcare | Rise of social business in healthcare | Scoop.it

Dr Mohammad Al-Ubaydli explains how medical practitioners can make the most of online patient-to-patient networks.

 

While this new world might strike fear into the hearts of some health professionals, many we work with welcome it as an opportunity to compare themselves with other clinicians and engage patients around their treatment.  However, more needs to be done to ensure all health professionals are prepared for this new way of working and embrace the opportunities it can bring.

 

For example, clinicians must try not to brush away a patient's own research – and they must learn this habit fast. If a patient comes to them with, for example, a print out from an online genetic sequencing website such as 23andme, don't dismiss it, read it. Also, when doctors use peer-to-peer sites where patients might be discussing their symptoms, don't think that you are going on just to teach – go there to learn. 

 

Lastly, medical schools have to change and adapt. They have to change their curriculums away from "paternalistic medicine", where the doctor speaks and the patient listens, to "participatory medicine" where both the patient and the clinician bring the information, skills and abilities they have together make a shared decision about a diagnosis or course of treatment.

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The Future is Quantified: Convergence of Trends | HL7 Standards

The Future is Quantified: Convergence of Trends | HL7 Standards | Rise of social business in healthcare | Scoop.it

Where social, mobile, big data and the Internet of Things come together will shape the future.  CEO and tech analyst Ray Wang of Constellation Research Group says, “The convergence of the trends is when it becomes interesting.”

 

I think the Quantified Self movement is where all these trends converge, and I believe the future will be quantified.  Quantified Self is personal self-tracking of daily habits and behaviors through quantitative tools and apps in order to effect positive life change. Some people also opt to share their data socially on social media platforms, or anonymously on data-collecting sites like CureTogether.com.

 

“Where all this really starts to click is when payers start to offer direct incentives to patients for healthy behaviors,” says Scott Mace of HealthLeaders. In “At SXSW, Hipsters Look for Healthcare Tech Tipping Point,” he cites a new initiative by Humana called HumanaVitality where patients upload biometric screenings and receive rewards as well as a sobering Vitality Age to see how their lifestyle is affecting their health.

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Hospitals on Twitter: Current trends and proven strategies - The Advisory Board Daily Briefing

Hospitals on Twitter: Current trends and proven strategies - The Advisory Board Daily Briefing | Rise of social business in healthcare | Scoop.it

Today is the sixth anniversary of the first message sent on Twitter—but 100 billion tweets later, hospital executives still have questions about the service's value and role. 

 

Roughly 1,000 hospitals—about one-fifth of the nation's total—now have a presence on Twitter.
That's either a major achievement or an ongoing disappointment, depending on which social media expert you ask.

 

In many industries, multi-million dollar organizations would see services like Facebook and Twitter as fantastic opportunities to connect with potential customers. But hospitals have historically been slow to engage with online platforms—even lagging on webpages in the 1990s—according to Ed Bennett, a social media expert who manages web operations at the University of Maryland Medical Center.

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Pharma Company Gamifies Its Reseach Through A Crowdsourced Competition @PSFK

Pharma Company Gamifies Its Reseach Through A Crowdsourced Competition @PSFK | Rise of social business in healthcare | Scoop.it
Pharmaceutical company Boehringer Ingelheim is looking to create a model that can help scientists accurately predict the biological response of molecules. For assistance, it’s turning to an online science community by partnering with Kaggle. The crowd-sourced competition asks participants to come up with an algorithm that can predict a biological endpoint to a molecule by only knowing its structure and composition. Contributors have until 15 June, 2012, to come up with a working model and share a prize pool of $20,000.

 

 

 

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Stop Talking About Social and Do It | Harvard Business Review

Stop Talking About Social and Do It | Harvard Business Review | Rise of social business in healthcare | Scoop.it
"Leadership" has changed when a decentralized group of people can take down a government. "The Value Chain" has changed when the customer is no longer just the "buyer" but also a co-creator.

 

These changes are not transitory or reversible, but fundamental and irrevocable. The social-era models are inherently more fast, fluid, and flexible than the models that preceded them. The big question is: how are we actually going to do this thing?

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FINALLY, Microsoft Embraces Social -- And It's Going to be Big - Forbes

FINALLY, Microsoft Embraces Social -- And It's Going to be Big - Forbes | Rise of social business in healthcare | Scoop.it

Seeing Microsoft delay efforts to formulate a social strategy, one wonders whether they were going to take a pass on the social enterprise. 

 

Earlier this year, Microsoft commissioned a Harris study that seemed to confirm their own findings about how business and IT decision makers view the future social enterprise. At least 75% of the organizations surveyed have deployed or plan to implement a social solution to increase information sharing this year. Yet according to Gartner, through 2012, over 70% of these social business initiatives will fail.

 

It was this key finding and several others that helped shape Microsoft’s “go slow” approach to the social enterprise. They wanted to get the fundamentals right, and they wanted to lead with vision. They understand that companies need to change, and they feel best-suited to provide the solutions.

 

So what does the Social Enterprise look like according to Microsoft? It is mainly comprised of four things: the cloud, social technologies, mobile and analytics. Each helping to power a connected, contextual user experience where people getting things done is the focus – technology is NOT.

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Social Business at Kaiser Permanente: Using Social Tools to Improve Customer Service, Research and Internal Collaboration

Social Business at Kaiser Permanente: Using Social Tools to Improve Customer Service, Research and Internal Collaboration | Rise of social business in healthcare | Scoop.it

Social media tools such as Twitter and Facebook have helped Kaiser Permanente — the nation's largest nonprofit health care provider — grow its positive media mentions close to 500% in the last five years.  Kaiser also runs an internal social collaboration platform called IdeaBook which supports blogs, Wikis, chat. It is a convener of virtual groups, cross-functional virtual work teams. It is where employyes are able to have robust conversations behind the firewall.

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When Gaming Is Good for You

When Gaming Is Good for You | Rise of social business in healthcare | Scoop.it
A growing body of university research suggests that gaming improves creativity, decision-making and perception. The specific benefits are wide ranging, from improved hand-eye coordination in surgeons to vision changes that boost night driving ability.

 

People who played action-based video and computer games made decisions 25% faster than others without sacrificing accuracy, according to a study. Indeed, the most adept gamers can make choices and act on them up to six times a second—four times faster than most people, other researchers found. Moreover, practiced game players can pay attention to more than six things at once without getting confused, compared with the four that someone can normally keep in mind, said University of Rochester researchers.

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A Tool, A Tool, My Enterprise for a Tool | Jacob Morgan

A Tool, A Tool, My Enterprise for a Tool | Jacob Morgan | Rise of social business in healthcare | Scoop.it

Jacob Morgan: One thing I know is that if you’re going to half-ass something then you’re better off not doing it at all. That means that if you’re hoping you can hire an employee to oversee collaboration, throw a tool at them and assume things are going to work, then you’re better off not going down that road at all.

 

The true collaborative organizations are re-engineering the very core of their companies and look at tools as simply enablers to facilitate this change.

 

I’m passionate about changing the world by building collaborative organizations and it’s upsetting and saddening to hear stories of how companies focus on a piece of software while ignoring all of the human and real-world changes that need to happen in their organizations before that software can provide any value. Companies are built by people are made of people and are run people; which means you should focus on your…tools? Now that doesn’t make much sense does it?

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What Not To Leave Out Of Your Social Business Strategy

What Not To Leave Out Of Your Social Business Strategy | Rise of social business in healthcare | Scoop.it

The maturity of the industry and our collective understanding of how to successfully transform our organizations by adapting the ideas and tools of social media to the workplace is currently at an all time high. In the last several years, many companies have begun long term strategic planning that maps out the changes they need to make in terms of structure and process to become a fully social enterprise. 

 

As we see large organizations try to apply social across the board, to marketing, sales, product development, workforce collaboration, and customer care, the size and scope of the strategy effort often becomes 1) large and unwieldy and 2) hard to coordinate and align across the various areas of responsibility in the organization. Business leaders very much want intellectual control over their social business evolution, but the bigger the effort is, the longer it takes and the less likely it is that they will maintain effective oversight.

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Beyond Facebook: The Rise Of Interest-Based Social Networks

Beyond Facebook: The Rise Of Interest-Based Social Networks | Rise of social business in healthcare | Scoop.it
With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. Some say “social is done,” Facebook is all the social media anyone would ever want or need. Unquestionably, as it nears one billion accounts, in the solar system of social media, Facebook is the Sun — the gravitational center around which everything social revolves.

 

But while some may pronounce that Facebook is all the social we’d ever need, users clearly haven’t gotten the memo. Instead, users are rapidly adopting new interest-based social networks such as Pinterest, Instagram, Thumb, Foodspotting, and even the very new Fitocracy.

 

The numbers tell the tale around users’ appetites for these new interest-based social networks. Pinterest, the increasingly popular virtual pinboard, crossed 10M monthly unique users in the US in January 2012, achieving 8 digits worth of monthly uniques faster than any site ever, comScore says. According to Silicon Valley uber-investor Ron Conway, Pinterest is growing like Facebook 5 years ago.

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Twitter Co-Founder Biz Stone to Keynote HIMSS - Forbes

Twitter Co-Founder Biz Stone to Keynote HIMSS - Forbes | Rise of social business in healthcare | Scoop.it

What is different this year at HIMSS is the lead keynote speaker. Normally that spot is reserved for the Secretary of Health & Human Services (the Honorable Kathleen Sebilius last year), or maybe a former Secretary of Labor like Robert Reich (also last year) – or maybe an actor or celebrity on behalf of a disease-specific charity or cause. So naturally I was surprised to see this years keynote speaker for the official opening on Tuesday – Biz Stone – the Co-Founder of Twitter.

 

No one believes that twitter will solve some of the big, systemic healthcare issues by itself, but it has found a compelling way to actively engage a broad range of constituents in the healthcare community – including consumers at scale. That is all part of the expanding influence of social media in general – and twitter specifically.

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