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Rise of social business in healthcare
Sharing how and why healthcare organizations should become social businesses
Curated by Joel Selzer
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How Pharmaceuticals Can Avoid the Side Effects of Social Media | MIT Sloan Management Review

How Pharmaceuticals Can Avoid the Side Effects of Social Media | MIT Sloan Management Review | Rise of social business in healthcare | Scoop.it

Dr. Ed Tucker of Janssen Research & Development LLC discusses how pharmaceutical firms need to approach social media. 

 

Tucker’s role at Janssen is to gather safety-related data to inform his company — and government regulators — about patient use of its products. His department sends Individual Case Safety Reports to national government regulatory agencies about adverse events experienced by patients using Janssen’s products, whether in clinical trials, physician-prescribed therapy, or over-the-counter purchases. Thus, it is important to his function that he communicates with patients about their use of pharmaceuticals.

 

Social media provides a new platform and opportunity for connecting with patients and learning about their safety concerns, questions or comments, and presents new opportunities for collecting key information. However, in such a highly regulated and sensitive area as pharmaceuticals, there needs to be extra care and vigilance in how such information is gathered, including an awareness of the legal requirements about reporting certain safety-related data.

In this interview, Tucker describes how social media is providing new opportunities in his own role as well as some of its promise for the pharmaceutical industry as a whole, and how the industry can take advantage of the potential of social media without violating safety, privacy and other regulatory restrictions.

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Why We Need “Connectedness” in Healthcare | Wireless-Life Sciences Alliance | Global Health. Connected.

Why We Need “Connectedness” in Healthcare | Wireless-Life Sciences Alliance | Global Health. Connected. | Rise of social business in healthcare | Scoop.it
Joel Selzer's insight:

The solution to these problems lies not in continuing to deploy our current anti-competitive, labor-intensive, inconvenient, obscenely expensive and non-transparent model for health care services and delivery. For the benefit of rich and poor citizens alike, we must migrate to a connected, affordable, personalized and accountable 21st century model of healthcare. That new model is connected health, enabled by wireless platforms and utilizing the full range of useful modern technologies. 


Connected health delivers transparency to healthcare products and services.  Consumers are equipped with the knowledge and tools they need to engage in managing their own health, payors can evaluate outcomes and limit payments for ineffective services, and regulators can better manage risk and efficacy while moving promising products into the market more quickly. 


Just as the Internet has made everything from books and music to the physical properties of subatomic particles instantly accessible to anyone with computer access, the same will be done for the world’s medical knowledge.  Access to knowledge will pave the way for the deployment of wearable, swallowable, injectable and otherwise passive sensors that will enable personal biofeedback to be an affordable service for everyone. Beyond technology, other key drivers in the initial transformation of healthcare include:

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Ozmosis Announces Launch of ArcheMedX to Disrupt Medical Education | Ozmosis

Ozmosis Announces Launch of ArcheMedX to Disrupt Medical Education | Ozmosis | Rise of social business in healthcare | Scoop.it

Ozmosis, Inc., a leading provider of social business software and care collaboration solutions to the healthcare industry, announced the spin out of ArcheMedX, a healthcare informatics and e-learning technology company delivering collaborative learning solutions to improve medical education. Given the explosive growth of its education business, Ozmosis has also announced that Joel Selzer, Co-Founder & Chairman of Ozmosis, will lead ArcheMedX as CEO. Ike Brenner, Founder and Former CEO of Prematics, will assume day-to-day leadership of Ozmosis.

 

“By spinning out ArcheMedX, we are extending the benefits of Ozmosis to the education market and fundamentally disrupting the learning and assessment model in healthcare”, said Joel Selzer, Chairman of Ozmosis and CEO of ArcheMedX, “and with Ike now leading Ozmosis, both businesses are well positioned to accelerate growth and adoption.”

 

Based on the clinical informatics and collaboration technology developed by Ozmosis and the research and expertise of Brian S. McGowan, PhD, ArcheMedX (/ärk' – ki – med - ics/) has engineered a learning architecture that encourages clinicians to conduct their natural learning actions either individually, as part of a cohort, or within a broader collaborative learning network. “Clinicians are busy and increasingly overwhelmed by emergent medical knowledge and educational content. By centralizing the natural learning actions of clinicians in a single platform, we can now ensure that lessons learned once, can be learnt permanently,” said Brian S McGowan PhD, Co-founder and Chief Learning Officer of ArcheMedX.

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6 Innovations That Will Change Healthcare

6 Innovations That Will Change Healthcare | Rise of social business in healthcare | Scoop.it
When economists, data scientists and medical professionals team up, the result is often remarkable innovation. These six examples (including social networking and collaboration tools) from the Massachusetts Institute of Technology's Future of Health and Wellness Conference could change the way patients interact with hospitals, physicians and each other.
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Reinventing Care: A New Era of Networked Health Science | HL7 Standards

Reinventing Care: A New Era of Networked Health Science | HL7 Standards | Rise of social business in healthcare | Scoop.it

Technology, payment reform, and advancements in social and behavioral sciences are creating a perfect storm, leading to rapid acceleration in our understanding of how to improve health outcomes in a networked world, let’s call it “networked health science.


The team at PatientsLikeMe indicate that patient-patient interactions can improve a patient’s perceived well-being, suggesting engagement may soon be shown to improve outcomes along multiple dimensions: patient-to-patient, patient-to-physician, physician-to-physician, patient-to-care team, etc.

 

The increasing numbers of connections on the PatientsLikeMe platform leads to increased perceived benefits by the patients across 20 different measures, appearing to plateau around 12 connections. If you’ve ever seen a dose-response curve of a medication, you’d find this graph to look incredibly familiar. Looking at these results, if the study of drug interactions is pharmacokinetics, perhaps we’ll need a new field of study called “communitikinetics".

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Startup wants to transform continuing medical education to engage healthcare professionals

Startup wants to transform continuing medical education to engage healthcare professionals | Rise of social business in healthcare | Scoop.it

When you think of medical education and social media, it tends to be associated with medical school student and physician online communities or if you think gaming — medical simulators or video segments led by a physician. One startup has developed software designed to make continuing education for groups of physicians, nurses and other healthcare professionals more interactive.

 

Joel Selzer is a co-founder and CEO of Charlottesville, Virginia-based ArcheMedX. He’s a serial entrepreneur whose previous companies like Ozmosis use social tools to help healthcare professionals with collaborative learning and to communicate more effectively around clinical practices.


ArcheMedX provides software as a service (SaaS) and focuses on three learning formats: individual, small groups or cohorts, and larger collaborative networks. Brian S. McGowan is a co-founder and chief learning officer, who has served as a medical education consultant and previously led medical education at Pfizer. 


 




Joel Selzer's insight:

I am delighted to announce the launch of ArcheMedX!

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Doctors, Patients: Prepare for Smartphone Medicine | Physicians News

Doctors, Patients: Prepare for Smartphone Medicine | Physicians News | Rise of social business in healthcare | Scoop.it

One hopeful prospect for dealing with the changes in demand and demographics of the future of medicine is the cellphone. One hopeful prospect for dealing with the changes in demand and demographics of the future is the cellphone.  It is estimated that 55% of World citizenry have cellphones now, and by 2018 there will be a cellphone for every person on the planet.  In the United States over 80% of the population has cellphones.  We are entering an era when patients will become more involved in their own medical care and participate with their physician in this care.  Aside from having access to the medical records, cellphone applications are becoming more available for disease management.  Patients are already participating in chat rooms with people with similar diseases to discuss their treatment options.  Patients with multiple sclerosis, for example, interact in chat rooms to discuss response to therapy and new therapy.

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Healthcare Technology Trends 2012 - Accenture

Healthcare Technology Trends 2012 - Accenture | Rise of social business in healthcare | Scoop.it

Accenture highlights six healthcare technology trends that will impact how life sciences companies use technology in the future to drive growth.  

 

According to a recent Accenture study, more than two-thirds of consumers in the United States seek medical advice via the Internet and social media. Marketing teams could share early feedback on products with the R&D team.  Using social media in pharma to foster stronger collaboration and forge links that result in innovation within a life sciences company.

 

Accenture recommends that life sciene firms embed use of social technologies across the organization: Many life sciences companies have invested in technology but adoption is patchy within the enterprise and with partners. IT leaders should have a road map for social collaboration to increase adoption throughout the organization.

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Patient-Centric Technology Really Does Improve Patient Care -- InformationWeek

Patient-Centric Technology Really Does Improve Patient Care -- InformationWeek | Rise of social business in healthcare | Scoop.it
Aetna subsidiaries are seeing tangible results using an accountable care approach that takes advantage of mobile communications and automated reminders for managing chronic illness.

 

Collaboration between health insurer Aetna and NovaHealth, an independent physician association based in Portland, Maine, that relies on an accountable care organization (ACO)-type model substantially reduces hospital admissions and readmissions for a Medicare population, as well as generating measurable cost savings.

So says a recent report in the September issue of Health Affairs.

 

By dedicating resources to care management and focusing on data reporting and quality measurement, Aetna and NovaHealth were able to reduce inpatient hospital days by 50%, admissions by 45%, and readmissions by 56% in a group of 750 Medicare Advantage enrollees, compared to statewide Medicare fee-for-service averages.

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The Social Intranet: Tools, Trends and Who's Using it [INFOGRAPHIC]

The Social Intranet: Tools, Trends and Who's Using it [INFOGRAPHIC] | Rise of social business in healthcare | Scoop.it

This month we're talking about the company intranet -- its history, its culture, its future. Intranets have always been about enterprise collaboration, but now that they've evolved into platforms for enterprise social networking. The success of an intranet is not just determined by what it offers, but how employees use it. What better way to understand the tools and trends driving today's social intranet than with an original infographic?

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Survey: Hospital social media use basic, unidirectional - FierceHealthIT

Survey: Hospital social media use basic, unidirectional - FierceHealthIT | Rise of social business in healthcare | Scoop.it

A survey of social media use by hospitals and health systems finds that although adoption has increased, the way organization uses the tools remains fairly basic. 

 

Use of social media by hospitals is growing for basic, non-clinical purposes such as marketing, communications and brand management. In most hospitals that use social media, the function is handled by the marketing and/or public relations departments, not clinicians. Hospitals rate their experience with social media as
overwhelmingly positive.

 

Now that organizations are comfortable using social media in a basic unidirectional way, it is time to consider using these technologies more strategically. The next step in maximizing value will be to become more interactive by engaging patientsand enhancing patient satisfaction. This next phase could also include connecting
consumers and providers and providing insights to inform product development. For this to occur, clinical departments will need to become more involved. For instance, special teams could be formed with clinical representation to respond to certain types of event triggers using clearly-written procedures and guidelines

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Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information

Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information | Rise of social business in healthcare | Scoop.it

New study pubished in JMIR shows the use of social media applications may be seen as an efficient and effective method for physicians to keep up-to-date and to share newly acquired medical knowledge with other physicians within the medical community and to improve the quality of patient care. 

 

The amount of information that a practicing clinician must learn, understand, and apply in practice is growing at unprecedented levels and has long surpassed our cognitive capacities. Social media and social learning models in general provide an important opportunity to manage this information overload, but only if the media are being used effectively.

 

This study demonstrates that the adoption of social media to exchange information and medical knowledge with other physicians is strongly dependent on the perceived usefulness of the technology and the general attitudes physicians have toward the value these technologies offer. Efforts should be made to further explore these predictors of use. These follow-up studies must be conducted with rigor and must move the science of professional learning and development forward in discernible steps to allow physicians to fully embrace a collaborative approach to care.

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Why Big Data Will Deliver ROI For Social Business - The BrainYard - InformationWeek

Why Big Data Will Deliver ROI For Social Business - The BrainYard - InformationWeek | Rise of social business in healthcare | Scoop.it

The social world, by dint of a billion people engaging with each other around the clock, is now the richest source of open innovation, product ideas, marketing and sales opportunities, customer care capacity, and much more. One thing we've learned in the last eight years of the mass collaboration era is that, whatever an organization cares about, crowds can help us conceive of it, build it, test it, market it, support it, and fix it--and do all of that at scale.

 

For most of the social media era, we've not been able to manage this data effectively when the social platforms were not built and controlled by us. Even when we controlled the platform, the unstructured, informal, and otherwise messy nature of human conversation has been quite a hindrance in using automated tools to scale up. This made it difficult to maintain an updated and integrated picture of what was happening and which conversations really mattered to the business.

 

We now have a much better idea of how this challenge, namely the ability to establish a working feedback loop from the social world back to us, is going to be resolved. This largely falls under the rubric of Big Data, an umbrella term for a loosely related set of technologies, some old and some new, that let us quickly processes the vast data streams in our social environments, meaningfully analyze the freeform information within them, and zero in in the events, situations, and trends that are interesting to us and our businesses.

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Evolution of the networked enterprise: Survey results - McKinsey Quarterly

Evolution of the networked enterprise: Survey results - McKinsey Quarterly | Rise of social business in healthcare | Scoop.it

Executives report that the adoption of social-media tools at their companies is high—and that this usage could spur additional benefits. A McKinsey Quarterly High Tech article. 


Over a surprisingly brief period, the use of social tools and technologies has grown from limited experimentation at the edge of corporate practice to what’s now the mainstream. But after this strong initial uptake, many companies find themselves at a crossroads: if they want to capture a new wave of benefits, they’ll need to change the ways they manage and organize themselves, according to the results from our sixth annual survey on the business use of these technologies. 


A remarkable 83 percent of respondents say their companies are using at least one social technology, and 65 percent say employees at their companies access at least one tool on a mobile device. Ninety percent of executives whose companies use social technologies report measurable benefits from these tools, and what’s more, a small yet growing number of companies—the most skilled and intensive technology users—are racking up outsize benefits.

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Elsevier Office of Continuing Medical Education, AcademicCME, and ArcheMedX Announce Collaboration | ArcheMedX

Elsevier Office of Continuing Medical Education, AcademicCME, and ArcheMedX Announce Collaboration | ArcheMedX | Rise of social business in healthcare | Scoop.it
Joel Selzer's insight:

Elsevier’s Office of Continuing Medical Education (EOCME) announced today a collaborative partnership with AcademicCME and ArcheMedX to deliver innovative, comprehensive continuing medical education (CME) programs powered by the ArcheMedX Learning Architecture, an informatics-driven, connected learning platform.


“We are pleased to be able to partner with such a highly regarded medical education company with deep expertise in so many therapeutic areas and look forward to leveraging the ArcheMedX platform to support these high-quality programs. Our partnership with the team at AcademicCME has allowed us to create and distribute a series of medical education programs through a variety of Elsevier-owned channels. Time after time the practical content that AcademicCME generates has been very well received by our community of learners,” commented Sandy Breslow, Director of the EOCME.  


As Dr. Timothy Hayes, President of AcademicCME, explains, “By partnering with EOCME, we are building upon our past successes and look forward to enhancing and expanding our collective CME offerings. And with ArcheMedX powering the new online CME model, we will be able to seamlessly connect the educational content we develop with the broad library of content published and owned by Elsevier.”


Access to the new programs will begin in late spring for Elsevier’s registered learners. To learn more about the new CME programs and how the ArcheMedX platform and connected learning tools are being leveraged, please contact Sandy Breslow or Dr. Timothy Hayes. For additional information on ArcheMedX, please contact Joel Selzer, Co-Founder & CEO, at ArcheMedX.

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"Social documentation" for healthcare | MassDevice

"Social documentation" for healthcare | MassDevice | Rise of social business in healthcare | Scoop.it

Dr. John Halamka, Chief Information Officer for Beth Israel Deaconess Medical Center, records his experiences with infrastructure, applications, policies, management and governance. In yesterday's blog post, I suggested that we are about to enter the "post EHR" era in which the management of data gathered via EHRs will become more important than the clinical-facing functions within EHRs.


Today, I'll add that we do need to a better job gathering data inside EHRs while at the same time reducing the burden on individual clinicians. I suggest that BYOD, Cloud, Instant Messaging, Software as a Service and Social Networking can be combined to create "Social Documentation" for Healthcare.


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How Cisco’s Learning Network Became a Social Hub for the IT Industry

How Cisco’s Learning Network Became a Social Hub for the IT Industry | Rise of social business in healthcare | Scoop.it

The Cisco Learning Network has become an industry-wide portal where IT students and professionals around the globe learn, share knowledge and find job opportunities. Five years ago, Learning@Cisco, the educational services division of Cisco Systems, built a social network platform it called the Cisco Learning Network to help teach and train people who wanted to learn how to become certified by Cisco. But since then it has grown to become a portal for the entire IT industry with over 2 million users who share information on everything from Cisco certification to job searches. It has allowed Cisco to differentiate its brand, create loyal customers, mine for marketing insights and influence the market.

Joel Selzer's insight:

The success of Cisco's social learning network offers terrific lessons the healthcare industry and medical education providers can and should follow

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Non-Small Cell Lung Cancer Cohorts Provided Latest in Social Learning and Instructional Technologies | ArcheMedX

Non-Small Cell Lung Cancer Cohorts Provided Latest in Social Learning and Instructional Technologies | ArcheMedX | Rise of social business in healthcare | Scoop.it

Oncology Learning Network (OLN), an initiative of North American Center for Continuing Education (NACCME), announces the development of “Decision‐making in Non‐small Cell Lung Cancer,” a 14‐week, web‐based continuing education initiative for health professionals who care for non‐small cell lung cancer (NSCLC) patients.

 

“The complexity of lung cancer advancements requires new models of learning to keep pace. This course is designed to match the speed of change in NSCLC evidence‐based practices by delivering the curriculum within a collaborative learning platform,” commented Stephen Chavez, senior director, educational strategy for OLN and NACCME.

 

The course will be powered by the ArcheMedX Collaborative Learning Platform. Brian S. McGowan, PhD, chief learning officer for ArcheMedX, explains, “To be useful, information must be connected to existing knowledge with context and shaped by the experience of each individual learner. Medical education that is structured around a model of connected learning has proven increasingly effective in bringing about practice change.”


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Social Media as the Next Web - Brian Solis

Social Media as the Next Web - Brian Solis | Rise of social business in healthcare | Scoop.it

Nielsen and NM Incite released the 2012 Social Media Report recently and in it is an obvious but important observation, social media is coming of age. If attention is a key metric, then social networks are where attention spans go to roam. According to the report, consumers continue to spend more time on social networks than on any other category of sites.

 

Most notably however is the sheer velocity of growth. Nielsen found that total time spent on social media in the U.S. across PCs and mobile devices increased 37% to 121 billion minutes in July 2012, compared to 88 billion in July 2011.

 

The mobile (s0cial) web represents the future of online engagement. This is one of the reasons that Facebook was plagued by speculation prior to and shortly after its IPO. It’s mobile strategy wasn’t fully defined or articulated. However, people are spending more time on mobile devices and the numbers speak for themselves. Mobile web usage is up 82% in 2012 over 2011 and mobile app usage has grown 85%. It’s interesting to note that time spent on PCs is down 4%.

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Healthcare Is Poised To Capitalize On Social Technologies | Ozmosis

Healthcare Is Poised To Capitalize On Social Technologies | Ozmosis | Rise of social business in healthcare | Scoop.it

“The time has come to think seriously about enterprise social networking and consider its role within wider enterprise collaboration strategy", says Ovum, the global analyst firm. While 72 percent of companies use social technologies in some way, very few - according to the McKinsey Global Institute - have acheived the full potential benefit.

 

In fact, McKinsey says the most powerful applications of social technologies in the global economy are largely untapped.
Based on estimates caclulated by the McKinsey Insitute, companies (particularly among healthcare providers, education and software) can raise the productivity of interaction workers—high-skill knowledge workers, by 20 to 25 percent if they fully implement social technologies across the enterprise.

 

When we combine McKinsey's report with a recent study pubished in the Journal of Medical Internet Research (JMIR) and Accenture's 2012 Technology Vision, we can clearly see that medical providers and life science organizations are begining this transformation. If we accelerate the adoption of social tools across the healthcare industry, we can not only unlock much needed economic value but more importantly improve overall care and patient outcomes.

 

The study published in JMIR shows that the use of social media applications may be seen as an efficient and effective method for physicians to keep up-to-date and to share newly acquired medical knowledge with other physicians within the medical community. In fact, the study revealed that 57% of surveyed oncologists and primary care physicians believe that existing social tools help them improve the quality of medical care they provide.

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Davita Launches Collaborative Community, NephLink, for Kidney Care Physicians | Ozmosis

Davita Launches Collaborative Community, NephLink, for Kidney Care Physicians | Ozmosis | Rise of social business in healthcare | Scoop.it

The Ozmosis team is delighted to announce that DaVita Inc. (DVA), a leading provider of kidney care services that is committed to improving the quality of life for those diagnosed with chronic kidney disease (CKD), has launched NephLink, a new online physician community for kidney care (powered by the OzmosisESP platform.)

 

NephLink is a prime example of how Ozmosis is powering a new model of collaborative care in the mobile and social age. On NephLink, registered and verified physicians can engage with their colleagues virtually to collaborate around challenging clinical cases and practice management issues in a private and secure community. In addition to providing tools to connect and collaborate, NephLink provides access to news, journals, events and resources from leading kidney care news syndicates and journal publishers.

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The Coming Revolution in Health Care | Inc.

The Coming Revolution in Health Care | Inc. | Rise of social business in healthcare | Scoop.it
To understand how the American health-care system is about to change, forget Washington. Look to the innovative companies hard at work on the future.

 

Their mission: to fix a system that has grown impossibly inefficient and bureaucratic. In fact, the most exciting ideas in health care are not the treatments and devices coming from research labs. Instead, they're business applications that aim to cut costs by wringing out inefficiencies and boosting communication and transparency, turning health care into a real, functioning marketplace.

 

Investors are intrigued. Halfway through 2012, investments in digital health care start-ups were up 73 percent from midyear 2011, according to a report put out by San Francisco-based health-care accelerator Rock Health. And the Halo Report on angel funding reported that health care companies have been receiving the greatest share of total dollars, beating out sectors such as software and energy. There's even a new crowdfunded "Kickstarter for health" called MedStartr.

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Enterprises grapple with social engagement | ZDNet

Enterprises grapple with social engagement | ZDNet | Rise of social business in healthcare | Scoop.it

Over the past summer, the Social Business Council conducted a survey of its members to assess their current progress with enterprise social media. The results of this survey have now been released as the Current State of Social Engagement Inside the Large Enterprise report. It tells an interesting tale indeed about social media at some of the world's largest companies.

 

In short, large companies are rolling out social networks, they are encountering challenges that include cultural change, limited resources, and the sheer length of time it takes to effectively engage at scale across an entire organization. That said, the report stresses that members feel their their efforts are a success overall and -- perhaps most importantly -- that all of them are continuing their social business journey. For the largest and/or most complex organizations, it's now clear that road to becoming a social business will take many years, but one that is increasingly seen as a required move in order to grow and evolve while remaining successful and sustainable.

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Medical education at Stanford gets more interactive by going online

Medical education at Stanford gets more interactive by going online | Rise of social business in healthcare | Scoop.it
The Stanford Medicine Interactive Learning Initiatives, or SMILI, is designed to combine something new - the Internet - with something old - the Socratic method - to improve the education of doctors. 

 

Instead, the time for online learning for medical students has arrived, says Patterson, and a core group of Stanford medical professors, education technology specialists and collaborators from the Khan Academy are working toward that future.

 

Charles Prober, the senior associate dean for medical education at the School of Medicine, is onboard. Part of Prober's vision is that video instruction could be shared by the country's leading medical schools – they all teach essentially the same material to first- and second-year students. Representatives of those schools are discussing shared curriculum, he said, and they are all reconsidering how they deliver knowledge.

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Differential Diagnosis: Medical Education & Social Media

Differential Diagnosis: Medical Education & Social Media | Rise of social business in healthcare | Scoop.it

Medical education could benefit from new forms of communication between health professionals made possible through social media - a collection of technologies that use the Internet to connect people. These technologies will be familiar to many and include Twitter, Facebook, LinkedIn and Google+. These social media create connections between individuals and form networks within which information is shared.

 

Behaviourist, Cognitive and Social Theories of Learning have helped shape the design of medical education with lectures, small group and clinical attachments being familiar to most. Over the past decade the educational use of technology has become mainstream in medical education [8]. These various types of "e-learning [are] neither inherently superior nor inferior to traditional instruction; rather they are different and complementary" [9]. When tested against traditional teaching they often achieve the same levels of educational outcomes. What they do offer, by their very nature, is the opportunity for broader involvement, asynchronous communication, and more convenience for busy clinical schedules.

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