Right-Brained Thinking
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Personal Branding DIY: Learn From 8 Women You Know

Personal Branding DIY: Learn From 8 Women You Know | Right-Brained Thinking | Scoop.it
These women will show you that personal branding stems out of strong will, hard work, goal focus, staying into sight and not being stopped by criticism.
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Seth's Blog: Macro trends don't matter so much

Seth's Blog: Macro trends don't matter so much | Right-Brained Thinking | Scoop.it
How many people will be using the internet in 2016? Are women more likely than men to choose the brand of potato chip the family buys? What percentage of the world's population will speak Spanish in a decade?
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Seth's Blog: Useful and believable promises

Seth's Blog: Useful and believable promises | Right-Brained Thinking | Scoop.it
That's another way to think about marketing. We only sign up/pay attention to/pay for offers from marketers when: What's promised is something we think is worth more than it costs and We believe you're the best person to keep that...
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10 Lessons Seth Godin Can Teach You About Blogging

10 Lessons Seth Godin Can Teach You About Blogging | Right-Brained Thinking | Scoop.it
Ever since I started in business, I’ve always loved Seth Godin. He’s a brilliant marketer and a great writer. In fact, he runs one of the most p
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Seth's Blog: The trap of social media noise

Seth's Blog: The trap of social media noise | Right-Brained Thinking | Scoop.it
If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their...
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Mastering the Social Web by Starting Small

Mastering the Social Web by Starting Small | Right-Brained Thinking | Scoop.it
We spend a lot of time on Firepole Marketing telling you how important it is to find your absolutely perfect ideal customer, and build a relationship with them.

It's a pretty smart way to get yo...
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Seth's Blog: Toward resilience in communication (the end of cc)

Seth's Blog: Toward resilience in communication (the end of cc) | Right-Brained Thinking | Scoop.it
If you saw this post tweeted in your twitter stream, odds are you didn’t click on it. And if you’ve got an aggressive spam filter, it’s likely that many people who have sent you email are discovering you didn’t receive...
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Seth's Blog: Persuade vs. convince

Seth's Blog: Persuade vs. convince | Right-Brained Thinking | Scoop.it
An anonymous copyeditor working on my new book unilaterally changed each usage of "persuade" to "convince." I had to change them all back. Marketers don't convince. Engineers convince. Marketers persuade.
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Seth's Blog: Reject the tyranny of being picked: pick yourself

Seth's Blog: Reject the tyranny of being picked: pick yourself | Right-Brained Thinking | Scoop.it
Amanda Hocking is making a million dollars a year publishing her own work to the Kindle. No publisher. Rebecca Black has reached more than 15,000,000 listeners, like it or not, without a record label.
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