How many people will be using the internet in 2016? Are women more likely than men to choose the brand of potato chip the family buys? What percentage of the world's population will speak Spanish in a decade?
That's another way to think about marketing. We only sign up/pay attention to/pay for offers from marketers when: What's promised is something we think is worth more than it costs and We believe you're the best person to keep that...
If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their...
If you saw this post tweeted in your twitter stream, odds are you didn’t click on it. And if you’ve got an aggressive spam filter, it’s likely that many people who have sent you email are discovering you didn’t receive...
An anonymous copyeditor working on my new book unilaterally changed each usage of "persuade" to "convince." I had to change them all back. Marketers don't convince. Engineers convince. Marketers persuade.
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