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How 'The Walking Dead' is Infecting Brands from Hasbro to Hyundai

How 'The Walking Dead' is Infecting Brands from Hasbro to Hyundai | Digital Cinema - Transmedia | Scoop.it
The fourth season of AMC's "The Walking Dead" doesn't debut until October, but that hasn't stopped brands from rallying around the zombie series in order to court 18-35-year-old men. ■ Hyundai has ...

Via Claudio Gentile
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Claudio Gentile's curator insight, September 3, 2013 6:25 AM

#WalkingDead infetta anche #hasbro e hynday. un bell'esempio di #transmedia #branding

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TransmediaKids.com: Multi Platform Storytelling : Transmedia Storytelling Resources

TransmediaKids.com: Multi Platform Storytelling : Transmedia Storytelling Resources | Digital Cinema - Transmedia | Scoop.it
#Transmedia #Storytelling Resources: http://t.co/uo9MIiJLf2
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Video games becoming required coursework in schools - Technology & Science - CBC News

Video games becoming required coursework in schools - Technology & Science - CBC News | Digital Cinema - Transmedia | Scoop.it
Starting this fall, every student at Olds College in Olds, Alta., will have to complete a Farmville-esque iPad game in order to graduate.
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Alternate Realities: Digital Games and the Culture of Transmedia Play

This Cultural Policy Center workshop was recorded on April 17, 2012. Find out more about the Cultural Policy Center at http://culturalpolicy.uchicago.edu/. P...
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Rescooped by Digital Cinema in Transition from Tracking Transmedia
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Ummm.. Golden Arches Pictures Presents: 140 Character Films: McDonalds.ca

Ummm.. Golden Arches Pictures Presents: 140 Character Films: McDonalds.ca | Digital Cinema - Transmedia | Scoop.it
And...Action! Create a McDonald’s® 140 character storyline for a chance to have it made into a super short feature film! You could WIN exciting SCENE® movie prizes! #MakeMyFilm

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, September 2, 2013 8:18 AM

Um... "Brothers McNug and McWrap are trekking through the Amazon when they run foul of a crazy tribe of LadyFries! Will they survive?"

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Randy Finch's Film: Is the YouTube Economy Screwed?

Randy Finch's Film: Is the YouTube Economy Screwed? | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 1, 2013 1:08 AM

In an excellent analysis of YouTube's MCN (Multichannel Network) environment, Randy Finch asks  "Is the YouTube economy screwed?"

Note, the image above is from an article, cited in Randy's post, that you might also like to read:  The Current YouTube Economy Is In Peril by Fruzsina Eördögh.

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Review: Minecraft and the Secret to a Video-Game Phenomenon | MIT Technology Review

Review: Minecraft and the Secret to a Video-Game Phenomenon | MIT Technology Review | Digital Cinema - Transmedia | Scoop.it

Minecraft’s mainstream appeal may not lie in the poetry tucked away in an endgame few will see, but it is to be found in this poetry’s sentiment. Here is a game that enables humans to experience an accelerated form of existence—of dominion but also of stewardship. It makes clear the ancient ties between creativity and survival, and the wonder of collaboration, coöperation, and community, both in its world and in the reality on the other side of the screen. This is a recipe that demonstrates how video-game design, in the right hands, can be elevated to an art form every bit as strange and wonderful as any other, revealing deep truths about the human condition.


Via Nik Peachey, António Gonçalves
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Nik Peachey's curator insight, June 14, 2013 12:57 PM

For anyone wondering what all the fuss is about with Minecraft and thinking that they could use it in class. here is a good review that tries to uncover the appeal of the game.

Alex's comment, June 15, 2013 5:27 AM
It's cool and creative.
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The Definition Of Transmedia

The Definition Of Transmedia | Digital Cinema - Transmedia | Scoop.it
The Definition Of Transmedia
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‘Hunger Games’: New issue of ‘Capitol Couture’ with cover star Johanna arrives online | EW.com

‘Hunger Games’: New issue of ‘Capitol Couture’ with cover star Johanna arrives online | EW.com | Digital Cinema - Transmedia | Scoop.it
The most stylish marketing campaign for The Hunger Games: Catching Fire continues with the summer issue of Capitol Couture. Cover star Johanna Mason (Jena Malone)...

Via siobhan-o-flynn
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siobhan-o-flynn's comment, September 3, 2013 9:41 AM
thanks for the link! will definitely check in :)
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You have to Love Lionsgate's Commitment to the Dark Side

You have to Love Lionsgate's Commitment to the Dark Side | Digital Cinema - Transmedia | Scoop.it
With November 22 now 2 months & 22 days away, you have to love Lionsgate's commitment to marketing the vacuous superficial lifestyle of the Capitol Panem, which if you've read The Hunger Games ...
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TransVergence Summit 2013 - The Future of Content

TransVergence Summit 2013 - The Future of Content | Digital Cinema - Transmedia | Scoop.it
How are emerging technologies and innovations in digital media, from the web to 3D to mobile and social media, changing the way we tell stories -- stories that are not confined to a single narrative medium but told across a variety of platforms?

Via Simon Staffans
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Simon Staffans's curator insight, August 31, 2013 1:25 AM

Video(s) from Transvergence Summit.

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Brazil's First Transmedia Fiction 'Latitudes' Opens on YouTube

Brazil's First Transmedia Fiction 'Latitudes' Opens on YouTube | Digital Cinema - Transmedia | Scoop.it
Produced and starred by Alice Braga, the multi-platform fiction will air eight web and TV episodes before a final release as a feature-length film.

Via Simon Staffans
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Simon Staffans's curator insight, August 31, 2013 1:20 AM

Cinema blending into other forms. And Brazil staking its claim on the multiplatform side of things.

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The Time in Between: Waiting after Katrina and Sandy - Creative Time Reports

The Time in Between: Waiting after Katrina and Sandy - Creative Time Reports | Digital Cinema - Transmedia | Scoop.it
Eight years after Hurricane Katrina hit New Orleans, families across New York and New Jersey affected by Hurricane Sandy are asking some of the same questions that plagued Gulf Coast residents for years.
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Transmedia of Tomorrow: Art That Lies To Tell The Truth

Transmedia of Tomorrow: Art That Lies To Tell The Truth | Digital Cinema - Transmedia | Scoop.it
A transcript of a 3 person panel at Dragoncon talking about fact and fiction in comics, film, and transmedia at large...

Via The Digital Rocking Chair, Celeste G. Box (@mcgbox)
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The Digital Rocking Chair's curator insight, September 3, 2013 4:26 AM

James Curcio:  “Fiction and non-fiction, fact and myth, often aren’t opposites. These lines blend a little more every day. When these things play such a crucial role in our news as well as entertainment media, and in a world where social media platforms are often at the front lines of cultural revolutions, it is increasingly necessary that these things are understood.

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Zed.TO Case Study. How to Start a Content Revolution…Design the Future « TMCResourceKit #transmedia

Zed.TO Case Study. How to Start a Content Revolution…Design the Future « TMCResourceKit #transmedia | Digital Cinema - Transmedia | Scoop.it

Good morning world! The Zed.TO Case Study is now live on the TMC Resource Kit! We are thrilled to be able to showcase this extraordinary groundbreaking participatory serial theatre experience...


Think theatre meets game, LARPing, ARGs… next level..


Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, September 3, 2013 9:18 AM

one of my very favourite transmedia experiences ever!

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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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Dorothea Martin's curator insight, September 3, 2013 3:10 AM

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

 

Carol Koechlin's curator insight, September 3, 2013 8:37 AM

Books of all kinds are often best when shared and enriched by discussions with others. Social media will make that experience available to everyone. There is great potential here for improved literacy on a global scale.

gillkelley's curator insight, September 4, 2013 6:43 AM

An interesting perspective on the future of social media marketing.

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Christy Dena on Emotion and the Self in Games

Christy Dena on Emotion and the Self in Games | Digital Cinema - Transmedia | Scoop.it

'There are some books that carry you along a journey until your tears make it impossible to read. Films and television shows, too. Games evoke emotion in a similar way to non-interactive works, with some exceptions – the greatest difference being emotion facilitated through action. In this essay, I look at games and electronic literature that have triggered my emotions and reflect on how this was achieved. The poet, novelist, screenwriter, playwright and games writer will find similar rhetorical devices being applied in different ways.

 

What sort of emotions am I talking about? In his essay on emotion in film, film theorist Ed Tan speaks about the difference between what he describes as ‘artefact emotion’ and ‘fiction emotion’ (Tan). Artefact emotions are ‘non-empathetic’ and occur in response to sensory pleasures such as the appearance of the actors, costumes, scenery, and special effects....'


Via siobhan-o-flynn
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Building Imaginary Worlds: An Interview with Mark J. P. Wolf (Part One)

Building Imaginary Worlds: An Interview with Mark J. P. Wolf (Part One) | Digital Cinema - Transmedia | Scoop.it
RT @henryjenkins: Building Imaginary Worlds: An Interview with Mark J. P. Wolf (Part One) http://t.co/FZUYusxCGn #transmedia
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Transmedia Storytelling: What’s in a Name?

Transmedia Storytelling: What’s in a Name? | Digital Cinema - Transmedia | Scoop.it
Transmedia storytelling is a hotly debated term du jour that, on the one hand, is so broad that it’s nearly meaningless, while, on the other, seems to be incredibly difficult to replace with something better.
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15 Free Learning Tools You've Probably Never Heard Of

15 Free Learning Tools You've Probably Never Heard Of | Digital Cinema - Transmedia | Scoop.it
15 Free Learning Tools You've Probably Never Heard Of

Via António Gonçalves
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Insert Content Here, Episode 18: Andrea Phillips on Transmedia Storytelling

Insert Content Here, Episode 18: Andrea Phillips on Transmedia Storytelling | Digital Cinema - Transmedia | Scoop.it
Building multi-faceted stories, from I Love Bees to The Hunger Games (Lullabot: Insert Content Here, Episode 18: Andrea Phillips on Transmedia Storytelling: Jeff Eaton and ...
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Transmedia Storytelling & Content Strategist - www.storyscience.co.uk

Transmedia Storytelling & Content Strategist - www.storyscience.co.uk | Digital Cinema - Transmedia | Scoop.it
What is Transmedia Storytelling?It is the technique of telling a single story or story experience using current digital technologies...."it's not a fad".
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How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games [#Transmedia]

How Ubisoft Plans to Take 'Splinter Cell' Beyond Video Games [#Transmedia] | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 31, 2013 12:20 AM


Brent Lang:  "If Ubisoft's latest campaign works out, Sam Fisher's mission will no longer be confined to game consoles.


But before the game maker could deploy the black-ops protagonist of its hit "Splinter Cell" videogames into other media platforms like novels, television and film, it needed the help of Starlight Runner Entertainment."

Henrik Safegaard - Cloneartist's curator insight, August 31, 2013 8:52 AM

The list of video game properties that have been able to leverage their audiences into other platforms, particularly film, is a short one.


I don't know but i think this could do it. Click to read the full story.

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Filmteractive conference, Poland

Filmteractive conference, Poland | Digital Cinema - Transmedia | Scoop.it
I have been graciously invited to come speak at the 2013 edition of the Filmteractive conference, to be held in Lodz, Poland on the 25-26 September. It promises to be a couple of interesting days, ...

Via Simon Staffans
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Simon Staffans's curator insight, August 29, 2013 6:42 AM

Pre-conference post abt an event I'll be speaking at in Poland. Do attend if you're in the vicinity, and come say hi!

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Transmedia Storytelling

Transmedia Storytelling | Digital Cinema - Transmedia | Scoop.it
Weekly interviews and opinions from people exploring the frontiers of storytelling and gaming (These transmedia podcasts look fantastic.
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