Tweet OK not really a Dummies guide as there are some complex elements in here, but one has to use whatever memes are in vogue A few weeks ago I was commissioned by Screen Australia to write a very basic structure & guide for producers...
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What happens when inspired, independent producers partner up with forward moving local radio and television stations to take public media outside traditional boundaries of craft and carry public media to more citizens?
Frank Rose: "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."
"As a society we face a range of complex, systemic issues. Often, we use language to understand and clarify both problems and solutions. Take current debates on taxation. The morality of reducing marginal tax rates remains open for debate, but the phrase “reducing marginal tax rates” lacks any moral color—it is relatively neutral. On the other hand, the phrase “tax relief” suggests positive values of “compassion,” “care,” or even “charity.” The very language that we use to describe these issues shapes our moral perceptions.
Different groups emphasize different moral foundations.
With recent developments in data analysis tools, we can access such moral language at large scales. Linguistic analyses of massive collections of text have proven useful for discovering both what people talk about  and what they feel about what they talk about (e.g. implied sentiments  and various implied personality traits ).
Recently, moral psychologists  have applied linguistic analysis to the problem of uncovering the differing “Moral Foundations” that different cultural groups rely upon when constructing persuasive messages (the moral color of the message). Moral Foundations Theory [cf. 5] posits six cross-cultural themes: 1. Security, 2. Justice, 3. Autonomy, 4. Community, 5. Authority, and 6. Purity. Table 1 lists some of the core concepts entailed by each foundation. Different cultures and subcultures, at different times, emphasize particular moral foundations over others. For example, Graham et al.  found that “liberal” speakers color their messages with the language of security and justice; the remaining foundations dominate the “conservative” palette...."
The need for a consistent experience seems like a no-brainer. If users are interacting with your content/brand/product/message/etc. on one channel and get a different experience on another channel, there’s a chance they will get confused. And a confused customer is one who goes to a competitor. So your approach to delivering that message can’t be “spray and pray.” It has to be targeted and focused. A message specific to the channel on which it’s being consumed. But that’s only part of the fundamental change to marketing. The other part is how users can engage with the content. Through social media, website comments, live chats, and other methods, users can have a conversation with you around the content. It’s no longer about broadcasting your message. It’s no longer about telling your story and hoping people get it. To sum up these changes:
How: adoption and usage of multiple/simultaneous devices by users has prompted the need for a consistent experience. Marketers must now deliver their message and information across these device families.Why: digital technologies like web, social media, text messaging, etc. have enabled bi-directional conversation. As more and more users adopt these technologies into their lives, they expect the same thing of companies. No interaction? No customer....'
Storycode is a non-profit community hub for independent cross-platform storytellers and an incubator for their projects. (So much great information out there for those looking to tell a story in a new way.
CEO and Founder of Big Fuel, Avi Savar, will be a guest speaker at this year’s Transvergence Summit in Los Angeles, CA. During our interview, Avi talks about his new book, evolving career and the driving force behind content marketing.
'The studio behind the movie reports that Sharknado’s buzz fuelled a near quadrupling of revenue from three years ago...
The cheesy Syfy channel thriller Sharknado drummed up something besides 387,000 social media mentions last week: the studio behind the movie reports that Sharknado's buzz put the afterburners on DVD sales and licensing deals, helping to fuel a near quadrupling of revenue from three years ago.
The Burbank-based studio, The Asylum, was generating $5 million (£3.3 million) per year in annual revenue in 2009, when Wired US profiled the maker of unashamedly cheesy, low-budget, impulse-watch movies in amagazine feature. Sales continued at roughly that rate in 2010, COO Paul Bales tells Wired.com, before beginning a steady ascent that has The Asylum on track for an estimated $19 million (£12.4 million) in revenue this year, roughly a third of that profit...'
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