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Digital Cinema - Transmedia
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Transmedia - the Green House Effect

Transmedia - the Green House Effect | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 24, 2013 3:53 AM

Simon Staffans:  "[...] keeping this picture of a green house in my mind, while battling the many obstacles a transmedia – or even just media – project entails is something I feel could help me to figure out new ways to tackle issues and challenges. Perhaps the same goes for someone else?"

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Guide to Writing a Transmedia Production Bible

Guide to Writing a Transmedia Production Bible | Digital Cinema - Transmedia | Scoop.it
Tweet OK not really a Dummies guide as there are some complex elements in here,  but one has to use whatever memes are in vogue A few weeks ago I was commissioned by Screen Australia to write a very basic structure & guide for producers...
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Pitch Interactive, Inc. - A Data Visualization Studio

Pitch Interactive, Inc. - A Data Visualization Studio | Digital Cinema - Transmedia | Scoop.it
Pitch is a multi-faceted interactive and data visualization studio in San Francisco focused on bridging the gap between form and function. We are fueled by passion,will and over a decade of experience.
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Localore - an independent webdocumentary platform

Localore - an independent webdocumentary platform | Digital Cinema - Transmedia | Scoop.it
What happens when inspired, independent producers partner up with forward moving local radio and television stations to take public media outside traditional boundaries of craft and carry public media to more citizens?

Via Alexandre Pierrin, Jim Lerman
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Alexandre Pierrin's curator insight, June 25, 2013 1:44 AM

Une très belle plateforme qui rassemble des histoires des quatre coins des états-unis...

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How to find an audience for your indie film

How to find an audience for your indie film | Digital Cinema - Transmedia | Scoop.it

Frank Rose:  "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."


Via The Digital Rocking Chair, Digital Cinema in Transition, Alexandre Pierrin, Jim Lerman
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Binary Racoon's curator insight, May 24, 2013 5:20 PM

Thank you Mr Rose

Bart van Maanen's curator insight, May 25, 2013 1:28 AM

Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.

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Transmedia – When and Why? | 3D animation trans...

Transmedia – When and Why? | 3D animation trans... | Digital Cinema - Transmedia | Scoop.it
Transmedia – When and Why? on 3D animation transmedia curated by Fausto Cantu (Transmedia – When and Why?
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Home

Home | Digital Cinema - Transmedia | Scoop.it
Congratulations to pal Richard House - great transmedia storytelling achievement with The Kills & Booker longlisted! http://t.co/BDQ6JNf3gK
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Commercial Transmedia - Exploring Multi-platform Storytelling

Commercial Transmedia - Exploring Multi-platform Storytelling | Digital Cinema - Transmedia | Scoop.it
In the good old days – actually, not that long ago – market development for a new product or service launch was considered to be predictable.
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The Pixar Perspective on Voice Acting

The Pixar Perspective on Voice Acting | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 23, 2013 12:56 AM

Josh Spiegel:  "In essence, the value of a voice performance in an animated film is directly connected to how much that film’s creators require you to recognize its source" ....

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Research Project: The moral color of network television | The Ripple Effect. Part 1

Research Project: The moral color of network television | The Ripple Effect. Part 1 | Digital Cinema - Transmedia | Scoop.it

"As a society we face a range of complex, systemic issues. Often, we use language to understand and clarify both problems and solutions. Take current debates on taxation. The morality of reducing marginal tax rates remains open for debate, but the phrase “reducing marginal tax rates” lacks any moral color—it is relatively neutral. On the other hand, the phrase “tax relief” suggests positive values of “compassion,” “care,” or even “charity.” The very language that we use to describe these issues shapes our moral perceptions.

 

Different groups emphasize different moral foundations.

With recent developments in data analysis tools, we can access such moral language at large scales. Linguistic analyses of massive collections of text have proven useful for discovering both what people talk about [1] and what they feel about what they talk about (e.g. implied sentiments [2] and various implied personality traits [3]).

 

Recently, moral psychologists [4] have applied linguistic analysis to the problem of uncovering the differing “Moral Foundations” that different cultural groups rely upon when constructing persuasive messages (the moral color of the message). Moral Foundations Theory [cf. 5] posits six cross-cultural themes: 1. Security, 2. Justice, 3. Autonomy, 4. Community, 5. Authority, and 6. Purity. Table 1 lists some of the core concepts entailed by each foundation. Different cultures and subcultures, at different times, emphasize particular moral foundations over others. For example, Graham et al. [4] found that “liberal” speakers color their messages with the language of security and justice; the remaining foundations dominate the “conservative” palette...."

 

 

 


Via siobhan-o-flynn
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Is Transmedia Storytelling the New Digital Marketing?

Is Transmedia Storytelling the New Digital Marketing? | Digital Cinema - Transmedia | Scoop.it

'Challenge what you think you know...

 

The need for a consistent experience seems like a no-brainer. If users are interacting with your content/brand/product/message/etc. on one channel and get a different experience on another channel, there’s a chance they will get confused. And a confused customer is one who goes to a competitor. So your approach to delivering that message can’t be “spray and pray.” It has to be targeted and focused. A message specific to the channel on which it’s being consumed. But that’s only part of the fundamental change to marketing. The other part is how users can engage with the content. Through social media, website comments, live chats, and other methods, users can have a conversation with you around the content. It’s no longer about broadcasting your message. It’s no longer about telling your story and hoping people get it. To sum up these changes:

How: adoption and usage of multiple/simultaneous devices by users has prompted the need for a consistent experience. Marketers must now deliver their message and information across these device families.Why: digital technologies like web, social media, text messaging, etc. have enabled bi-directional conversation. As more and more users adopt these technologies into their lives, they expect the same thing of companies. No interaction? No customer....'


Via siobhan-o-flynn
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Mattia Nicoletti's curator insight, July 22, 2013 6:10 AM

Transmedia storytelling is what experiential marketing is doing. With more media available now the experience is enhanced.

Mattia Nicoletti's comment, July 22, 2013 6:19 AM
I think that transmedia storytelling can be considered the evolution of experiential mktg
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Transmedia Storytelling – Transmedia Storyteller

Transmedia Storytelling – Transmedia Storyteller | Digital Cinema - Transmedia | Scoop.it
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The Audience As Author

Filmmaker and experience designer Lance Weiler explains how he collaborates with his audiences and builds experiences where they can be the author. Weiler di...

Via @FernandoCarrion
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@FernandoCarrion's curator insight, July 20, 2013 10:35 AM

Filmmaker and experience designer Lance Weiler explains how he collaborates with his audiences and builds experiences where they can be the author. Weiler discusses Laika's Adventures, an interactive hero's journey that teaches school children digital literacy.

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Transmedia – When and Why?

Transmedia – When and Why? | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 24, 2013 3:53 AM

Simon Staffans:  "Transmedia as such is, as many have pointed out over the years, not anything particularly new, despite the aura of buzzwordyness the term has acheived."

Alexis Niki's curator insight, July 24, 2013 5:32 AM

Favorite insight from author Simon Staffans: "There’s no contest here, at least not for me. Story is everything when it comes to transmedia. Is it a compelling and immersive story that has the weight and the bones to stretch to different platforms? Does it have a story world already in place, or is it easily conceivable how such a world could be designed and developed? Are the protagonists and antagonists (and side characters) suitable for a deeper mythology? Is it possible to sense the existence of a narrative superstructure somewhere along the road? If a project’s Story supports transmedia, you’re halfway there. If it doesn’t, don’t bother."

Marco Bertolini's curator insight, July 24, 2013 6:28 AM

Même si le concept de tranmédia est loin d'être neuf, son utilisation ne va pas de soi.  Quand et pourquoi l'utiliser ?  Quelques réflexions d'un spécialiste.

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StoryCode: Immersive Storytelling | Resources

Storycode is a non-profit community hub for independent cross-platform storytellers and an incubator for their projects. (So much great information out there for those looking to tell a story in a new way.
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8 Tips For Writing Dialogue

8 Tips For Writing Dialogue | Digital Cinema - Transmedia | Scoop.it
Writing dialogue can be tricky. I happen to enjoy it, and usually end up with dialogue-heavy first drafts. Here are a few thoughts about writing good dialogue: 1. Become an eavesdropper:  I lived f...

Via Charles Fischer, Jim Lerman
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Fundacion Telefonica Madrid Transmedia Living Lab

The Design of Narrative Platforms for Social Change: Transmedia Activism Lina Srivastava Fundación Telefónica | Transmedia Livi

Via Alexandre Pierrin, Jim Lerman
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Transmedia Activism

Transmedia activism is a framework that creates social impact by using storytelling by a number of decentralized authors who share assets and create content dis

Via Alexandre Pierrin, Jim Lerman
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Las narrativas transmedia en un manifiesto y 11 tweets.

Las narrativas transmedia en un manifiesto y 11 tweets. | Digital Cinema - Transmedia | Scoop.it
Un grupo de profesionales e investigadores está difundiendo el Transmedia Manifesto, un documento que resume en 11 principios o tesis los fundamentos de las narrativas transmedia. Los transcribo a ...

Via Alberto Albarrán, Elisa Hergueta
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Sharknado Preparedness

Sharknado Preparedness | Digital Cinema - Transmedia | Scoop.it
On Thursday, July 11, 2013 SyFy Network aired The Asylum’s Sharknado a B-Movie that embraced its genre status, and took twitter by storm.



Starring Tara Reid and Ian Zerling, the movie drew 1.4 Million viewers, a respectable number for a Sy...
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Content as Currency - An Interview with Avi Savar

Content as Currency - An Interview with Avi Savar | Digital Cinema - Transmedia | Scoop.it
CEO and Founder of Big Fuel, Avi Savar, will be a guest speaker at this year’s Transvergence Summit in Los Angeles, CA. During our interview, Avi talks about his new book, evolving career and the driving force behind content marketing.
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B-movie boom: Sharknado studio stirs whirlwind of profit (Wired UK)

B-movie boom: Sharknado studio stirs whirlwind of profit (Wired UK) | Digital Cinema - Transmedia | Scoop.it

'The studio behind the movie reports that Sharknado’s buzz fuelled a near quadrupling of revenue from three years ago...

 

The cheesy Syfy channel thriller Sharknado drummed up something besides  387,000 social media mentions last week: the studio behind the movie reports that Sharknado's buzz put the afterburners on DVD sales and licensing deals, helping to fuel a near quadrupling of revenue from three years ago.

 

The Burbank-based studio, The Asylum, was generating $5 million (£3.3 million) per year in annual revenue in 2009, when Wired US profiled the maker of unashamedly cheesy, low-budget, impulse-watch movies in amagazine feature. Sales continued at roughly that rate in 2010, COO Paul Bales tells Wired.com, before beginning a steady ascent that has The Asylum on track for an estimated $19 million (£12.4 million) in revenue this year, roughly a third of that profit...'


Via siobhan-o-flynn
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StoryToolz : Resources for Authors

StoryToolz : Resources for Authors | Digital Cinema - Transmedia | Scoop.it

so what can you play with???

 

Story Idea Generator

Random Conflicts

Half Title Generator

Cliche Buster

Readability

Word Count Meters

 

love this


Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, July 19, 2013 7:10 AM

I'm loving this

Jeni Mawter's curator insight, July 19, 2013 5:32 PM

For children's and Young Adult writers, a new toy box!

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PROMETHEUS INTEGRATED CAMPAIGN

PROMETHEUS INTEGRATED CAMPAIGN TWENTIETH CENTURY FOX PROMETHEUS FILM IGNITION INTERACTIVE Santa Monica RSA FILMS London USA (#orangeblogtalks Transmedia storytelling, który pokazuje @hatalskacom http://t.co/yOtG1DgHqf)...
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A Field In England multiplatform release: the results

A Field In England multiplatform release: the results | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 20, 2013 9:53 PM

Film4 Team:  "In a UK first, A Field In England was released on UK TV, in cinemas, and on Blu-ray, DVD and VoD simultaneously on Friday 5th July. So what happened? Did the audience prove they would always go for the cheapest option? Or would different audiences choose different platforms for different reasons? Let’s take a closer look" …