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Made by Hand, Designed by Apple

Made by Hand, Designed by Apple | Digital Cinema - Transmedia | Scoop.it
This is yet another in a series of blog posts authored by the students in my PhD seminar on Public Intellectuals, being taught this term in USC’s Annenberg School of Communication and Journalism.
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Audience engagement - three approaches

Audience engagement - three approaches | Digital Cinema - Transmedia | Scoop.it
A quick note on a topic we’ve been addressing in several projects of late – that of audience engagement (I've written about it before, here, here and here amongst other posts). These might be obvio...
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National Australia Bank (NAB): Breakup Case Study | World's Best Case Studies

National Australia Bank (NAB): Breakup Case Study | World's Best Case Studies | Digital Cinema - Transmedia | Scoop.it
NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications.It all began one beautiful Friday evening back in February 2011 with an apparently upset N (National Australia Bank (NAB): Breakup Case Study...
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POWER TO THE PIXEL « The Artists Formerly Known as the Audience

POWER TO THE PIXEL « The Artists Formerly Known as the Audience | Digital Cinema - Transmedia | Scoop.it

Via Soraia Ferreira, Ph.D.
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Facebook hosts 10 times more TV conversation than Twitter, but gets much less credit

Facebook hosts 10 times more TV conversation than Twitter, but gets much less credit | Digital Cinema - Transmedia | Scoop.it
Twitter gets all the glory, but movie and TV marketers should be aware that Facebook actually has a much larger share of the second-screen conversation than the soon-to-IPO social network of the no...
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The Institute and Some Thoughts on Immersive Interactive Storytelling

The Institute and Some Thoughts on Immersive Interactive Storytelling | Digital Cinema - Transmedia | Scoop.it
The Institute and Some Thoughts on Immersive Interactive #Storytelling http://t.co/YRRNGM4oP5 #transmedia
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It Is A Truth Universally Acknowledged…Transmedia has the Power to Transform Storytelling [a useful educational resource]

It Is A Truth Universally Acknowledged…Transmedia has the Power to Transform Storytelling [a useful educational resource] | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 17, 2013 2:49 PM


Maniandr:  "Hank Green and Bernie Su explore the power of storytelling in multiple forms of media; attracting younger generations to this canonical text. The modern day adaptation is by no means a replacement of Jane Austen’s eloquent words, rather this approach complements the novel through reader engagement and fostering divergent paths of thinking."

Carmenne Kalyaniwala-Thapliyal's curator insight, October 18, 2013 1:06 AM

Can't help wishing I had found this when I was teaching Pride and Prejudice to my 9th graders. They would definitely have enjoyed it and it would've added a new spark to classroom discussions.

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47 ways to repurpose content - a visual reference map

47 ways to repurpose content - a visual reference map | Digital Cinema - Transmedia | Scoop.it
This mind map highlights 47 ways in which you can adapt or "repurpose" the content you create into different media and for different social media channels.

Via Laurinda Shaver
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Gaming the Humanities: Transmedia Play and Connected Learning | October 19, 2013

Section faculty Dr. Melissa Gilliam will present with Dr. Patrick Jagoda about our partner Game Changer Chicago,... http://t.co/kRZ0XMU5TG
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X-MEN: DAYS OF FUTURE PAST Will Be Released in 48fps

X-MEN: DAYS OF FUTURE PAST Will Be Released in 48fps | Digital Cinema - Transmedia | Scoop.it
It's been rumored that Bryan Singer's X-Men: Days of Future Past would be
shot and released in 48 frames per second, but until today there's been no
confirmation of it.
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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | Digital Cinema - Transmedia | Scoop.it
Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.
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The New Digital Storytelling Series: D. Fox Harrell of MIT | Filmmaker Magazine

The New Digital Storytelling Series: D. Fox Harrell of MIT | Filmmaker Magazine | Digital Cinema - Transmedia | Scoop.it

In the penultimate part of Filmmaker and the MIT Open Documentary Lab's interview project with prominent transmedia figures, D. Fox Harrell, Ph.D., Associate Professor of Digital Media in the Comparative Media Studies Program and the Computer Science and Artificial Intelligence Laboratory at MIT, answers our questions....

 

MIT OpenDocLab: What are the most useful skills for an interactive storyteller? What are the tools of the trade?

Harrell: First of all, I think that social, cultural, and critical awareness and sensitivity are key. You cannot get anywhere without addressing meaning and the world around you. Sensitivity to the human condition comes first, but then you need to express it using an interactive system. Toward this end, I think that computational literacy is quite important. Let’s think about this using film as an example, clearly you can create films without traditional cinematic literacy. For example, think of Stan Brakhage just dropping moth wings onto film stock, right? You can do a lot of different things; it doesn’t preclude someone from attempting to make works in the field without that particular form of understanding. But if you want to do work that is in dialogue with some of the affordances of the computer, then computational literacy is important because it gives us ways of thinking that are useful. I’m not just talking about abstract data-structuring or the coding procedures, I am talking about mental frameworks for thinking through issues of how information can be structured and operated on in systematic ways more generally.


Via siobhan-o-flynn, Jen Begeal, Jose Nevarez
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INFOGRAPHIC: Where And How People Watch Video On Their Tablets

INFOGRAPHIC: Where And How People Watch Video On Their Tablets | Digital Cinema - Transmedia | Scoop.it
Where and how people watch video on their tablets.
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Kickstart Your Weekend With Indie Van Game Jam: Part travelogue, part game ... - Austin Chronicle (blog)

Kickstart Your Weekend With Indie Van Game Jam: Part travelogue, part game ... - Austin Chronicle (blog) | Digital Cinema - Transmedia | Scoop.it
Kickstart Your Weekend With Indie Van Game Jam: Part travelogue, part game ...
Austin Chronicle (blog)
There are a lot of moving parts to this project by Austin-based Binary Solo.
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Distributed Databases: Tech Disruption That is Going to Give Media Producers a New Edge

Distributed Databases: Tech Disruption That is Going to Give Media Producers a New Edge | Digital Cinema - Transmedia | Scoop.it
Transmedia is about creative storytelling and characters, it is also a very linked to the technology that is used to produce and distribute it.
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Transmedia Uses Tech to Change Storytelling

Transmedia Uses Tech to Change Storytelling | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair, FEED THE TEACHER
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The Digital Rocking Chair's curator insight, October 19, 2013 3:22 AM


Elisabeth Greenbaum Kasson:  "Recently, [Jay] Bushman sat down with Dice News to talk about what it’s like to tell a complex, multi-character story across platforms, and why Twitter may be the way to a viewer’s heart."

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Participant Media: Jeff Skoll’s Unorthodox Business Model Has People Talking

Participant Media: Jeff Skoll’s Unorthodox Business Model Has People Talking | Digital Cinema - Transmedia | Scoop.it
Participant is Jeff Skoll’s baby — an exercise in what he terms “unconventional philanthropy.”
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3 Lessons for Storytellers from 'Power to the Pixel' and Why 'Transmedia' Doesn't Tell the Full Story

3 Lessons for Storytellers from 'Power to the Pixel' and Why 'Transmedia' Doesn't Tell the Full Story | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 18, 2013 6:13 AM


Michael Gubbins:  '"If you are using the word 'transmedia,' you have wasted a lot of dollars on business card printing," Elan Lee, chief of design at Microsoft's Xbox Entertainment Studios, said in his keynote speech at "Power to the Pixel," now in its seventh year at the BFI London Film Festival.'

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Mules, Trojan Horses, Dragons, Princesses, and Flies

Mules, Trojan Horses, Dragons, Princesses, and Flies | Digital Cinema - Transmedia | Scoop.it
Mules, Trojan Horses, Dragons, Princesses, and Flies by Addison Shockley  Shortly after I arrived at the University of Southern California, to begin working on my doctorate in communication, there was a banquet to welcome the new group of...
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The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 16, 2013 7:08 PM


"In the first of a three-part series, author Jonathan Gottschall discusses the science of storytelling--not just escapism, stories have real power to hold human attention and shape our thinking."

Bad Spoon's curator insight, October 26, 2013 3:57 AM

Un autre excellent article exposant l’influence du storytelling sur le public

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'Salinger' and the Future of Multi-Platform Storytelling | Tribeca

'Salinger' and the Future of Multi-Platform Storytelling  | Tribeca | Digital Cinema - Transmedia | Scoop.it
With the success of the "Salinger" synergistic multiplatform strategy, we take a look at the ways filmmakers are telling stories with games, apps, books, and graphic novels.
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Report: X-Men: Days of Future Past Filmed & Released in 48FPS - IGN

Report: X-Men: Days of Future Past Filmed & Released in 48FPS - IGN | Digital Cinema - Transmedia | Scoop.it
A report suggests that the new X-Men film will use the same high-frame rate technology as used by The Hobbit.
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Using Transmedia techniques to make lasting connections


Via Soraia Ferreira, Ph.D., Luis Costa
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Sónia Laima's curator insight, October 16, 2013 6:32 AM

Content Architecture

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Jargon, Branded Content, & Storytelling

Jargon, Branded Content, & Storytelling | Digital Cinema - Transmedia | Scoop.it
One of the takeaways from Advertising Week in New York last week is the rise of “branded content”. Brands are embracing the potential of branded content to blur the lines between advertising and entertainment.

Via Karen Dietz, Jose Nevarez
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Karen Dietz's curator insight, October 3, 2013 7:59 AM

LOL -- cartoonist Tom Fishburne does it again. Forget the hype. Forget the jargon. Just focus on telling great stories. That's your ticket to success.


And go read Fishburne's blog post -- he makes some great points there about how "branded content" is now being treated as a commodity. Since business storytelling is all about creating relationships, not customers as commodities, you can see the disconnect. "Branded content" as commodity typically generates bad storytelling. So let's not go there.


Enjoy Fishburne's humor today as a lift to get us through the rest of the week.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it