Lego today: Crushing the toy industry under its interlocking feet, having overtaken Mattel and Hasbro as the most profitable toymaker in the world. That's partially due to licensing deals, which, starting in 1999, added icons like Darth Vader and Batman to the mix.
Gamification is nothing new to football. The NFL gamified their website back in 2012 as a way to engage more fans, and we’ve all seen Super Bowl ads that have games & contests embedded into them. At Super Bowl 48, gamification, once again, was all around us. Below are our Top 10 favorite examples (in no particular [...]
As video games continue to rise in popularity, TV networks should utilize them as prominent elements in their transmedia strategies. (New Post: How the evolution of mobile & console gaming will impact the future of transmedia storytelling.
Despite your description of the range of media industries and practices which construct Bollywood today, it is clear that cinema remains the center around which all of these other media systems operate, and you also argue that cinema remains core...
In the peak December holiday period, the introduction of MyMagic+ led to around 3,000 additional visitors per day to Magic Kingdom, Disney’s most popular theme park, officials said. MyMagic+ is a new Disney tool for resort guests that centers around an RFID-powered Magic Band which serves as theme park tickets and room keys, and can be used to...
UCLA School of Theater, Film and Television and USC School of Cinematic Arts Announce Transforming Hollywood: The Futures of Television, April 4, 2014, UCLA Co-directors: Denise Mann, UCLA Henry Jenkins, USC Presented by the Andrew J.
"Our fourth interviewee is Mandy Rose @CollabDocs, Associate Professor and Director of the Digital Cultures Research Centre (DCRC), University of the West of England. She researches the intersection between documentary and networked culture. Mandy has led ground-breaking participatory and interactive projects for the BBC including Video Nation (94-2000), and Capture Wales (2001-2007). Her research is reflected on the CollabDocs blog http://collabdocs.wordpress.com/ &; @CollabDocs. She is a contributing Editor to the i-docs website. In this video interview Mandy answers the first two questions:
1. How would you define the interactive documentary?
2. Do you believe that the interactive documentary is a natural evolution of the linear documentary?"
You spend a significant amount of time in the book exploring the role that MTV India has played in shifting how films are marketed and how Bollywood understands its audiences. What factors have allowed MTV India to become a core player in this space?
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