Simon Staffans: So, what’s the deal with web series? What makes them so good?
Carrie Cuthforth-Young (photo): They’veenabled content creators to tell the stories they want to tell on the platforms they want them delivered on, directly to audiences. This is ideal for groups that have been marginalised – women, people of colour, LGBT and so on. TV is moving into web now, as business models are beginning to emerge and the audiences are increasingly attracted to web content, the millenials in particular.
The challenge for a lot of content creators now is to try to become their own hybrid distribution system, beyond leaning only on YouTube. And to map out how will they get that direct contact with the audience. If you only have an audience on a platform such as YouTube (outside of subscribers), but you don’t have their contacts, you don’t have their e-mail addresses, you don’t have them as an audience – you have their views from last week or a year ago. And what good does that do you now?...
Karin Hueck and Rafael Quick of the Brazilian culture and science magazine Superinteressante have taken the rules from Andrew Stanton's, the Pixar writer and director behind both Toy Story and WALL-E, popular TED Talk "The clues to a great story" and turned them into this awesome visual.
Read the full article to access the link to the TED talk and see a larger version of this visual which tells you more about these 5 clues to a great story:
make me caretake me with yoube intentionallet me like youdelight me
The inside story of how a small team of Doctor Who fans working for the BBC in the early 2000s helped get the show back on the air. (Transmedia: Storytelling for the Digital Age - How the Internet Saved 'Doctor Who' [Happy Birthday Doctor!
"Over the past eight years, Sundance Institute’s New Frontier program has been building a community of brilliant creative minds from a broad range of artistic, scientific, and technology backgrounds, who are “geeked” about playing together in the story innovation sandbox.
Last month, the New Frontier Story Lab brought a fraction of that community to the ancient mountains of Utah to share what they’ve learned from their experiments and to help develop the visionary projects of our 2013 Fellows. "
Transmedia storytelling is the technique of telling a story and delivering content over multiple platforms. In itself, it might sound like any other integrated marketing campaign, but it is actually quite different.
After Pixar story artist Emma Coats tweeted Pixar's 22 rules of storytelling in 2011, quite a few people have riffed off of those rules. In the case of Stephan Vladimir Bugaj, a Pixar employee of twelve years, he's decided to elaborate on them.
Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring.
In the “Participatory Poland” report a group of Polish aca-fen makes a preliminary attempt towards defining the specificity of an Eastern European country’s participatory culture shaped both in the communist and post-communist periods.
"...Monetizing theHunger Games should be absolutely nothing like monetizing Anchorman 2. The Hunger Games is a story about radical inequality, economic slavery, starvation, exploitation, and savagery for entertainment (not to mention, subtextually, gender performativity). It’s meant to rip tears from your eyes — not when Katniss kisses Peeta as Gale looks on, but when a brave old man is briskly shot dead for giving a sign of solidarity after one too many children are brutally murdered for sport.
Presenting dystopian literature – a genre that, rather than create a fantasy world without purpose, uses it to criticize the flaws in our own – alongside licensing deals that, in essence, do the exact thing that the literature scrutinizes not only dilutes the intent of the story but renders it ineffective. If we truly understood how ugly and oppressive the Capitol is, why would anyone ever want to “Journey into the world of Panem,” a world where tiny children like Rue are murdered to maintain an oppressive status quo?.."
"Henry Jenkins defines transmedia storytelling as "a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.