Simon Staffans: So, what’s the deal with web series? What makes them so good?
Carrie Cuthforth-Young (photo): They’veenabled content creators to tell the stories they want to tell on the platforms they want them delivered on, directly to audiences. This is ideal for groups that have been marginalised – women, people of colour, LGBT and so on. TV is moving into web now, as business models are beginning to emerge and the audiences are increasingly attracted to web content, the millenials in particular.
The challenge for a lot of content creators now is to try to become their own hybrid distribution system, beyond leaning only on YouTube. And to map out how will they get that direct contact with the audience. If you only have an audience on a platform such as YouTube (outside of subscribers), but you don’t have their contacts, you don’t have their e-mail addresses, you don’t have them as an audience – you have their views from last week or a year ago. And what good does that do you now?...