In the world of social issue filmmaking, great work is being done in linking films to real-world issues that need attention.
"But at the same time, more and more pressure is being placed on filmmakers to prove that their film is making real-world impact.
The jurors for this year's Puma Impact Award -- Susan Sarandon, Ricken Patel, Gael Garcia Bernal, Zadie Smith, and Eric Schlosser -- have the unenviable task of choosing a winner for a 50,000 Euro reward in honor of the outreach campaigning done by the filmmakers behind one of this year's five nominated films.
Indiewire received exclusive access to more information on the winner's outreach, and we're reporting back on the impact campaigns from each one of the 5 films that were nominated for this year's Puma Impact Award.
(...) Comparing the five films, you can see that social media activity interacts with real-world actions in interesting ways. It's not the be all end all of social impact, but it does prove that you're engaging people in a certain way. "