In this talk, Valérie Morignat examines a double phenomenon that is inherent in the expansion of cyberculture: the progressive weakening of frontiers between the real, virtual and fictional worlds, and the emergence of an ecosystem of alternative realities.
Three decades of interactive arts resulted in the development of persistent, reactive and sometimes autopoïetic environments populated with intelligent agents. By analyzing these settings, Morignat proposes the innovative notion of “mesonarrativity” designating a narrativity that is “ecologically situated”, springing up from within events, and deploying itself as an “environment”. This narrativity can be found in the fields of Video Games, Virtual Worlds, immersion and interactive cinema or yet still the experiences authorized by neuronal interfaces.
More recently, the expansion of the Social Web, the digitization of the world and the consumption of mobile content, turned the art of fiction into a consensual hallucination seeking the conquest of the Real. Combining the codes of cinema, television writing, fan culture, game theories and the intelligence of social networks, Transmedia Storytelling emerges indeed as a paradigm of cybercultural revolution. In this expanding universe, Creative Industries are innovating: TV programs transcend their frames and Cinema characters live as nomads within a meta-narrative woven into social networks and mobile applications. Every media, every base of the transmediated story becomes a fully-fledged narrative agent.
It will be shown that through the emergence of Transmedia, the second age of Media Convergence is well underway, announcing a media symbiosis that will transform fictional worlds into veritable interactive ecosystems.