No recent Disney project has played up the aura of mystery more than Tomorrowland. A collaboration between director Brad Bird (The Incredibles) and Damon Lindelof (Lost, Star Trek Into Darkness),...
'And that, fellow traveller, is why you have been invited here," says the film's narrator as the footage begins to wrap. "At long last, we are building that tomorrow. You are about to enter a world of miracle and wonders. A shining beacon of hope for humankind. And in just 20 short years we will share this extraordinary place with the entire world. So, would you like to see it?"
Whether any part of the mysterious box's origins are true or not, Disney is clearly going all-in with the mystery marketing for this particular film. The company's been embracing ARG sensibilities for several different projects at D23, and in this case it's perfectly matched — Lindelof has built a career with mystery and slow, teasing reveals. If you'd like to check out the box's contents for yourself, the Tomorrowland D23 app is live ...'