'Last April at MIPTV, user generated multi-platform project the Entertainment Experience won the International Digital Emmy Award in the “Digital Program – Non-Fiction” category. Launched by FCCE, the project has now given birth to Tricked, a film directed by Paul Verhoeven, based on crowdsourced scripts. MIPBlog caught up with FCCE CCO Justus Verkerk to discuss the project’s growing success, and possible next steps.
MIPBlog: What do you think impressed the Emmy judges most about the Entertainment Experience?
Justus Verkerk: The Entertainment Experience is a ground-breaking concept that has never been done on such a scale before. We involved a very large community (more than 35 000 people) into helping a major movie director to make the first user-generated film. We showed that with the engagement of the public through a cross media community platform, we created a talent search, a talent development tool and a brilliant film, calledTricked, at the same time.
As The Hollywood Reporter put it: “Tricked (Entertainment Experience) isblazing a trail towards what could be a major advance in filmmaking and creativity”....'