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Digital Cinema - Transmedia
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Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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Transmedia Marketing Case Study: The Hunger Games – Catching Fire

Transmedia Marketing Case Study: The Hunger Games – Catching Fire | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 4, 2013 3:26 AM


Christine Weitbrecht:  "The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world" ...

WhenLibrariansAttack's curator insight, November 5, 2013 9:09 PM

Transmedia - what schools should be thinking about doing.

Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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Alex LeMay Tells Us How to Integrate Social Media Into Transmedia Campaigns

Alex LeMay Tells Us How to Integrate Social Media Into Transmedia Campaigns | Digital Cinema - Transmedia | Scoop.it

Anna Washenko:  "Technology is changing how people tell and share their stories, and transmedia campaigns exemplify those radical shifts."


Via The Digital Rocking Chair
Digital Cinema in Transition's insight:

Please also visit http://www.digitalcinema.ca for one of our surveys!

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The Digital Rocking Chair's curator insight, June 24, 2013 4:05 AM

Alex LeMay of The Shadow Gang talks about "the GoBZRK campaign and why social media played such a central role".

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Chipotle Mows Down Big Agriculture With New Film and Interactive Game

Chipotle Mows Down Big Agriculture With New Film and Interactive Game | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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The Digital Rocking Chair's curator insight, September 14, 2013 4:33 AM


Rae Ann Fera:  "With the follow-up to its highly successful “Back to the Start” film, the fast-food company continues to educate and drive forward positive change in food production, says Chipotle’s Chris Arnold."

Ricard Garcia's curator insight, September 18, 2013 2:08 AM

Beautiful short film where we can help our students reflect about some aspects of natural and non-natural food... nice layout!

Stormnet Media's comment, September 28, 2013 11:53 PM
Amazing piece of work. All food companies should strive to educate their potential customers with inspiring content.