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Selena Coquil: "Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience."
Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience.
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I really like the transmedia storytelling idea, but simultaneous transmedia? i'm not so sure...what happens to the unfiltered narration experience? i'm more for the before and after. unless films are actually written with transmedia in mind. simply transmedia-ing existing films won't work. at least not for the core story.
We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca
Second screen user experience. Great example!
This defeats the purpose of going to the movie theater entirely. It does not make sense to have everyone in the audience bring their tablet to the screening to be able to interact. When everyone in the theater is on a tablet, who is actually watching the film? Audience interactions are a great idea but they are not appropriate for places such as movie theaters. –Aellise Czupryna
Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content.
As the first film made with the intentional inclusion of content on a second, mobile screen, "App" relies on an app, IRIS, which is equipped with sonic technology that triggers additional content during the movie.
Though it's not required for viewing the movie, using the second screen adds layers to the big-screen narrative.
The audience will be advised to leave their devices on their laps while watching the film. When there is additional content available on the second screen, their devices will vibrate.
Click to watch teaser/trailer and read more.
Turn on your phone in the movies. A first but maybe not the last?
Esto ya lo ví, pero me parece que se impone.