Digital Cinema - Transmedia
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Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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How to exploit and develop intellectual property in a multiplatform world

How to exploit and develop intellectual property in a multiplatform world | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 3, 2014 3:53 PM

The Guardian:  "Now is a great time to be a content creator, producer and owner. Debbie Mason explains the rewards of a joined-up digital world" ...
Henrik Safegaard - Cloneartist's curator insight, May 4, 2014 8:03 AM

If our media was still an inward, analogue society of public service networks, Breaking Bad could never have been made, let alone exploited to global success and acclaim. Scandinavian dramas such as The Killing and The Bridge would never have become international hits, or remade across other borders.

Click to read this interesting article.

Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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Simon Staffans: Where is television heading?

Simon Staffans: Where is television heading? | Digital Cinema - Transmedia | Scoop.it

Jeff Gomez, CEO of Starlightrunner Entertainment, transmedia strategists and producers for Men in Black 3, Avatar, Pirates of the Caribbean and The Amazing Spiderman 2, sees an audience that no longer has the same relationship with television as before and must be approached in new ways on new platforms:

“What’s very interesting is the migration of young people away from television. If they’re not watching the screen in the living room, they’re going to need to become and be made aware that a certain TV show exists in the first place. Even just to get them to go to iTunes or to stream it. Transmedia components help the creators and the producers to place the story world – the intellectual property -  in different context across different media platforms, that the audience can encounter there. It’s the subject matter, and the characters that are going to draw them in – not the fact that it, like television today, is located on a single media that you have to make an appointment to go and see.”

“Transmedia is essentially a way to pull people in who are not really watching TV anymore. That in and of itself makes it a model well worth considering by the networks.”

 


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The Digital Rocking Chair's curator insight, October 4, 2013 6:55 AM


"Multiplatform gurus Jeff Gomez, Erinrose Sullivan, Eric Huang and Ingrid Kopp tell MediaCity's [Simon] Staffans their visions" ...

Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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The Digital Rocking Chair's curator insight, September 10, 2013 2:26 AM


Danielle Desjardins:  "In this new interconnected and heavily cluttered media context, the first thing broadcasters must do is come up with a formula that will enable their content to rise above all the noise" ...

Richard Stadler's curator insight, September 10, 2013 5:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Hans Heesterbeek's curator insight, September 11, 2013 12:10 AM
Social media: the new remote control
Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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A Field In England multiplatform release: the results

A Field In England multiplatform release: the results | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
Digital Cinema in Transition's insight:

We are still collecting surveys at http://www.digitalcinema.ca ! Please help us to better understand 'digital cinema'.

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The Digital Rocking Chair's curator insight, July 21, 2013 12:53 AM

Film4 Team:  "In a UK first, A Field In England was released on UK TV, in cinemas, and on Blu-ray, DVD and VoD simultaneously on Friday 5th July. So what happened? Did the audience prove they would always go for the cheapest option? Or would different audiences choose different platforms for different reasons? Let’s take a closer look" …

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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 12, 2014 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Nicoletta Gay's curator insight, April 12, 2014 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

Rescooped by Digital Cinema in Transition from Transmedia Storytelling & Stratergy
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Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms]

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Digital Cinema - Transmedia | Scoop.it

Gunther Sonnenfeld:  "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...


Via The Digital Rocking Chair, Sandrine Joly, tansmedia
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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The Digital Rocking Chair's curator insight, August 24, 2013 1:08 AM


Gary Hayes:  "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"

Aliette de Villeneuve's curator insight, August 29, 2013 4:00 AM

Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?