Digital Cinema - Transmedia
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Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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How to Get Attention for Your Web Series

How to Get Attention for Your Web Series | Digital Cinema - Transmedia | Scoop.it
Need some help getting your web series out into the world? This guest post from the director and producer of "Allston Xmas" has some tips just for you.

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 16, 2014 3:31 PM


Indiewire:  "Need some help getting your web series out into the world? This guest post from the director and producer of "Allston Xmas" has some tips just for you."

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Kevin Spacey: An Interview on the Shifts in Storytelling

Kevin Spacey: An Interview on the Shifts in Storytelling | Digital Cinema - Transmedia | Scoop.it

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Kajsa Hartig's curator insight, September 11, 2014 2:29 AM

"There are two things that have been happening over the last few decades in my opinion. First, there have been unbelievable, remarkable, pioneering advances in technology and, second, an equal amount of evolution in creativity. These two shifts are meeting at an intersection."

Sameed Ahmad's curator insight, September 11, 2014 11:42 AM

Good idea!
http://www.real-origami.blogspot.com

Sónia Laima's curator insight, September 16, 2014 7:11 AM

O que mudou e o que nunca ,muda em storytelling

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Digital Cinema - Transmedia | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

Rescooped by Digital Cinema in Transition from Technology in Business Today
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9 Favorite Content Creation Tools that make life Dramatically Easier

9 Favorite Content Creation Tools that make life Dramatically Easier | Digital Cinema - Transmedia | Scoop.it
 
Products that are remarkable get talked about.
-Seth Godin
 
Yes, that is very true Seth … great products get talked about often.

Via TechinBiz
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Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements?

Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements? | Digital Cinema - Transmedia | Scoop.it
Video History is repeating itself. Last week, branded content took huge steps to demonstrate that brands will own the future of web media and entertainment consumption.  Coca-Cola, Google, Prada, and Volvo released extremely compelling...

Via Karen Dietz, Jose Nevarez
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Jose Nevarez's comment, November 22, 2013 10:02 AM
I agree with you Karen, the Google Story is very emotional and the product/service is blended in a natural way, not forced.
Jose Nevarez's comment, November 22, 2013 10:02 AM
Thanks for sharing.
Karen Dietz's comment, November 22, 2013 11:55 AM
Yes, I liked the Google story the best. And it is easy for other companies to see how they might do something similar for their products/services. Glad you like the article Jose.
Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care?

Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 10, 2014 2:18 PM


Peter Roper:  "Visiting Australia this month for a series of masterclasses via X Media Labs, Gomez talks with Marketing about how comic books lead to video games to movies to brands to governments" ...

Rescooped by Digital Cinema in Transition from Technology in Business Today
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What you need to know about Mobile Web Marketing

What you need to know about Mobile Web Marketing | Digital Cinema - Transmedia | Scoop.it
It's time to position your business to take advantage of the growing number of mobile users.

Via TechinBiz
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BUILDING A TV STORYWORLD IN 8 STEPS [#Transmedia]

BUILDING A TV STORYWORLD IN 8 STEPS [#Transmedia] | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 13, 2014 3:01 AM


Andy Bryant:  "The concept of transmedia storytelling has been with us for around ten years, but what’s significant is that it’s no longer just production teams who are creating these stories.  TV marketers and creatives are getting in on the act" ...

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Chipotle's New Hulu TV Show Blurs Lines Of Marketing, Advocacy, And Entertainment

Chipotle's New Hulu TV Show Blurs Lines Of Marketing, Advocacy, And Entertainment | Digital Cinema - Transmedia | Scoop.it

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The Digital Rocking Chair's curator insight, February 2, 2014 2:46 PM


Stan Alcorn:  "The upcoming Farmed and Dangerous mini-series creates a genre all its own but does it make you want a burrito?"

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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Digital Cinema - Transmedia | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


Via The Digital Rocking Chair, Elisa Hergueta, La Célula Narrativa Digital
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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The Digital Rocking Chair's curator insight, January 22, 2013 1:29 AM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 10:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."