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Digital Cinema - Transmedia
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Rescooped by Digital Cinema in Transition from Branded Entertainment
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State of Play: The Multiplatform Transmedia Industry

State of Play: The Multiplatform Transmedia Industry | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair, Roland J. Mueller
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The Digital Rocking Chair's curator insight, November 16, 2013 12:16 AM


Gary Hayes:  "The ‘digital’ brochure-ware website/mobile-app industry is doing fine and dandy – quaint silos inside traditional broadcasters, studios and ad agencies make ‘broadcast interactive’ stuff that is proven standard fare for large sections of the mostly passive audience –  but where are the truly original and/or mature multi platform transmedia services and how will we get there?"

Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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The Digital Rocking Chair's curator insight, August 23, 2013 10:08 PM


Gary Hayes:  "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"

Aliette de Villeneuve's curator insight, August 29, 2013 1:00 AM

Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’?

Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
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State of Play: The Multiplatform Transmedia Industry

State of Play: The Multiplatform Transmedia Industry | Digital Cinema - Transmedia | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, November 16, 2013 12:16 AM


Gary Hayes:  "The ‘digital’ brochure-ware website/mobile-app industry is doing fine and dandy – quaint silos inside traditional broadcasters, studios and ad agencies make ‘broadcast interactive’ stuff that is proven standard fare for large sections of the mostly passive audience –  but where are the truly original and/or mature multi platform transmedia services and how will we get there?"