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Digital Cinema - Transmedia
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Rescooped by Digital Cinema in Transition from CONVERSACIONES Y NARRATIVAS TRANSMEDIA
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Digital Cinema - Transmedia | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair, Henrik Safegaard - Cloneartist, José Manuel Corona
Digital Cinema in Transition's insight:

We're doing an academic study of digital cinema and would love to hear your thoughts! Visit http://www.digitalcinema.ca

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Henrik Safegaard - Cloneartist's curator insight, April 26, 2013 4:12 AM

Do You have a story to tell ?

Great article, one of the best i have seen in a long time.

Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Digital Cinema in Transition from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Digital Cinema - Transmedia | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
more...
Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.