Riding The Tablet Wave
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Riding The Tablet Wave
How tablets are being used by marketers for brand storytelling and customer engagement. How consumers are using and consuming media on tablet devices.
Curated by Brian Hickling
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Gartner Says Worldwide Tablet Sales Grew 68 Percent in 2013, With Android Capturing 62 Percent of the Market

Gartner Says Worldwide Tablet Sales Grew 68 Percent in 2013, With Android Capturing 62 Percent of the Market | Riding The Tablet Wave | Scoop.it
Worldwide sales of tablets to end users reached 195.4 million units in 2013, a 68 percent increase on 2012, according to Gartner, Inc. While sales of iOS tablets grew in the fourth quarter of 2013, iOS's share declined to 36 percent in 2013. The tablet growth in 2013 was fueled by the low-end smaller screen tablet market, and first time buyers; this led Android to become the No. 1 tablet operating system (OS), with 62 percent of the market (see Table 1).
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Guinness: Enjoy Responsibly. Phones Down. Please. | From up North

Guinness: Enjoy Responsibly. Phones Down. Please. | From up North | Riding The Tablet Wave | Scoop.it
From up North's image archive
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The Guardian sees growing number of iPad readers

The Guardian sees growing number of iPad readers | Riding The Tablet Wave | Scoop.it
A growing digital business is helping leading British newspaper The Guardian to offset declining print figures and cut losses, according to the publisher’s latest annual report.
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27% of US teenage girls own tablets or eReaders, compared to 20% for boys (Pew Research Center)

27% of US teenage girls own tablets or eReaders, compared to 20% for boys
Brian Hickling's insight:

Wow, 27% is a large skew.

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Magazines Find Success Selling iPad Ads

Magazines Find Success Selling iPad Ads | Riding The Tablet Wave | Scoop.it
A survey of 58 magazine titles found that while sales of print ad pages remained flat, sales of iPad ad units grew nearly 25%.
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The boom in tablets and what to expect next

The boom in tablets and what to expect next | Riding The Tablet Wave | Scoop.it
The growth in tablet shipments shows no signs of slowing anytime soon, but not all vendors benefit equally or even see the same opportunities.
Brian Hickling's insight:

Tablet growth continues to exceed expectations.

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Mobile Advertising – Statistics and Trends

Mobile Advertising – Statistics and Trends | Riding The Tablet Wave | Scoop.it
Growth in Mobile Internet Usage
The growth in mobile internet usage has seen exponential growth in recent years.

Mobile Advertising statistics
This infographic outlines interesting statistics re
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How to profit from four important tech investing trends - The Globe and Mail

How to profit from four important tech investing trends - The Globe and Mail | Riding The Tablet Wave | Scoop.it
Brian Hickling's insight:

Very interesting article on the impending advertising shift. I think he is bang on as far as where mobile is headed and the companies most likely to benefit.

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The worldwide average selling price for tablets will decline by 10.8% in 2013, to $381 (IDC)

The worldwide average selling price for tablets will decline by 10.8% in 2013, to $381
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waaaat? | Drawing Time Lapse in 30 hours | Design

waaaat? | Drawing Time Lapse in 30 hours | Design | Riding The Tablet Wave | Scoop.it
Paul White is an Australian illustrator with incredible talent. With the help of Johnny Blank, he produced a drawing time-lapse video, summarizing 30 hours of high precision to represent a car in a few minutes.
Brian Hickling's insight:

Nice to see hand done work in this digital age.

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Wired and Cisco Collaborate on Crowdsourced Tablet Mag

Wired and Cisco Collaborate on Crowdsourced Tablet Mag | Riding The Tablet Wave | Scoop.it
Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days.
Brian Hickling's insight:

Nice idea.

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MediaPost Publications Tablets More M-Commerce-Friendly Than Phones 05/14/2013

MediaPost Publications Tablets More M-Commerce-Friendly Than Phones 05/14/2013 | Riding The Tablet Wave | Scoop.it
Tablets More M-Commerce-Friendly Than Phones - 05/14/2013
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Tablets Prove Popular for B2B Sales Demos

Tablets Prove Popular for B2B Sales Demos | Riding The Tablet Wave | Scoop.it
The B2B sales cycle is frequently a slow one, with a high-touch lead nurture process. Most B2Bs that have successfully incorporated tablets into their sales tactics are using the devices to demonstrate solutions to their customers.
Brian Hickling's insight:

Creating interactive  and dynamic demonstrations for B2B presentations is the way of the future. We are producing these tools for some of our clients and they are proving much more engaging than a tradition non-interactive deck.

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California Tourism Dreams Big With Google, Releasing 24 Videos In 24 Hours

California Tourism Dreams Big With Google, Releasing 24 Videos In 24 Hours | Riding The Tablet Wave | Scoop.it
Dream 365 Project will take over the YouTube homepage for a day in the U.S., Australia, Canada, and United Kingdom.
Brian Hickling's insight:

On February 28th, the California Tourism Board launched it's  Dream 365 Project which took over the YouTube homepage in the U.S., Australia, Canada, and United Kingdom with "24 Hours. 24 Dreams," debuting a new short film every hour for 24 hours.


Nice nice idea dudes and dudettes!!!!

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RENAULT ESPACE 360°- ipad

Brian Hickling's insight:

What a fantastic to show off the vehicle!!! Nice.

iPads needs to be seen by marketers and creative agencies as more than mobile tool or a place to access the web. The capability of interesting interactive brand experiences more should be done using the native capabilities of these devices.

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IAB research suggests retailers are struggling to grasp the potential of tablets

IAB research suggests retailers are struggling to grasp the potential of tablets | Riding The Tablet Wave | Scoop.it
Fresh research conducted by the Internet Advertising Bureau suggests that retailers are struggling to become mobile and tablet ready with...
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35% of US women own a tablet, compared to 32% of men ()

35% of US women own a tablet, compared to 32% of men
Brian Hickling's insight:

Tablet ownership skews towards women.

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Bodyform Responds :: The Truth

Hi Richard. We loved your post on our Facebook page. (https://www.facebook.com/Bodyform/posts/10151186887359324). We are always grateful for input from our u...
Brian Hickling's insight:

Great ad!!!! Nice work.

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Desktop marketing dollars moving quickly to smartphones, tablets

Desktop marketing dollars moving quickly to smartphones, tablets | Riding The Tablet Wave | Scoop.it
Brian Hickling's insight:

Desktop ad spending will peak in 2014 at $35.39 billion

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Hopscotch Helps Kids Learn to Program On Their iPads

Hopscotch Helps Kids Learn to Program On Their iPads | Riding The Tablet Wave | Scoop.it
Over the weekend I published Three Free iPad Apps That Teach Kids To Program. Since then I’ve had many people tell me to try Hopscotch. Hopscotch is a free iPad app that introduces students to programming logic. In Hopscotch students put command boxes into order to make cartoon avatars move and draw lines. Students can program one or all of the cartoon avatars to move and follow commands based on touch or on the movement of their iPads.

Via John Evans
Brian Hickling's insight:

iPads will prove to be an important teaching tool.

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Global tablet shipments will grow by 58.7% in 2013, to 229.3B units (IDC)

Global tablet shipments will grow by 58.7% in 2013, to 229.3B units
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Digital Magazines Dominate by 2020

Digital Magazines Dominate by 2020 | Riding The Tablet Wave | Scoop.it
Did you ever think that consumers would prefer digital magazines over print magazines? We do, and we think it'll happen within the next seven years.
Brian Hickling's insight:

Impressive trend to digital publications.

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Tablet Ownership Triples In Canada

Tablet Ownership Triples In Canada | Riding The Tablet Wave | Scoop.it
TORONTO - Tablet ownership nearly tripled in Canada last year and will continue to surge in 2012, according to a report by the Media Technology Monitor.Among anglophones, tablet ownership was at about 11 per cent last fall, up from four per cent in...
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