Facebook and Twitter aren't the only ones getting in on the social media advertising action this year.
Jess Healy's insight:
This article talks about the increasing amount spent on social media advertising, this is a strong influence in IMC as social media allows you to connect with different people efficiently and effectively, digital marketing is the direction of the future.
Businesses are realising that they can increase their profits by incorporating social responsibility as a part of their business strategy, and idealists are recognising that the use of market methods gives them the opportunity to create even more social value. There is growing potential for "cross-fertilisation" through partnerships and scaling solutions. Intergrating aspects of any business marketing or brand strategy is a form of IMC. This article is a smaller form of IMC as it doesnt focus on integrating all aspects but the idea and concept are there and it is a growing way of business for New Zealand and the rest of the world.
"business precinct plans will continue to be compiled, providing an integrated framework to foster and manage growth by considering how transport, land use, built form, infrastructure and open space influence the development of each business area. Work is under way on Tamaki, Penrose and Rosebank precinct plans, and those proposed for Wiri, North Harbour, Wairau Valley and Greater East Tamaki business areas.
The plan provides for local boards to have the day-to-day relationship with Business Improvement Districts (BIDs), of which Auckland has 46. The arrangement is that boards and BIDs are joint partners in a programme, covering activities related to street environment improvement, town centre clean-ups, safety and security, marketing and promotion, events, local improvement, advocacy, communications, and business development and networking."
-This is IMC. It may not be for a particular business providing a product but this is a collection of organisations working together to create an overall goal. Working with different organisations and focusing on all the key elements of IMC, this strategy is synergised.
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