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Innovation for all
Innovation Management, Business Model Innovation, Globalization and Innovation
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Rescooped by Tania Kowritski from Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business
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The BoP Approach: Sinner or Savior? - Business Fights Poverty

The BoP Approach: Sinner or Savior? - Business Fights Poverty | Innovation for all | Scoop.it
Today several of the world’s largest corporations – including Hewlett Packard, SK Johnson and Unilever – are engaging with the so-called ‘bottom of the pyramid’, becoming key players in global development by selling products to improve health, nutrition and overall well-being in the rural markets of developing countries.

 

Meanwhile development donors like DfID champion large scale social entrepreneurship as a mechanism for delivering social development outcomes, from gender empowerment, to disease eradication and access to energy.

 

However, the BoP model is not without its critics.

Opponents have pointed to the paradox of promoting development by increasing mass consumption, highlighting the effects of selling single serve plastic sachets of soap and shampoo in a context of global climate change.

 

Others claim that such initiatives are nothing more than a cynical marketing ploy on behalf of multinational corporations to ‘have their cake and eat it’ by selling products that arguably poor communities do not need but in a model that suggests a genuine concern for wellbeing and economic empowerment.


Via Daniel Oporto Calderón
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CSR Asia - BoP boom in Japan Part I

CSR Asia - BoP boom in Japan Part I | Innovation for all | Scoop.it

The year 2009 was referred to as “The first year of BoP in Japan”. Not only did the Japanese translation of the late Prof. Prahalad’s “The Fortune at the Bottom of the Pyramid” received much attention, BoP market analyzation that focused on emerging markets in Asia and African countries gained wide recognition too.

 

Documentaries on the subject were broadcasted not only on commercial TV stations but also on NHK (Japan Broadcasting Corporation), giving it an official media appeal. Subsequently, the joint ventures between UNIQLO and Yukiguni Maitake Company with Grameen in Bangladesh in 2011 accelerated the BoP boom.


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Video: Professor Stuart Hart, Keynote on sustainable business, June 2011

On June 2 at the CECP Summit, one of the world's top authorities on the implications of sustainable development for business strategy, Professor Stuart Hart drew on the latest edition of his book Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems as well as his pathbreaking article "The Fortune at the Bottom of the Pyramid," written in collaboration with C.K. Prahalad, to discuss both why and how companies can move "beyond greening" toward transformational, strategic change.


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PwC Report - Profitable growth strategies for the Global Emerging Middle - The Next 4 Billion Market

PwC Report - Profitable growth strategies for the Global Emerging Middle - The Next 4 Billion Market | Innovation for all | Scoop.it
This PwC Global report focuses on strategies adopted by leaders who have tried to grow profitably in what we call the “Next 4 Billion” or the Global Emerging Middle (GEM).

 

The Global Emerging Middle is a class of citizens and consumers defining a critical growth horizon for companies over the coming decade. They are found largely countries like India, China, Indonesia, parts of Africa and Latin America. Companies seeking growth can ill afford to ignore the opportunity offered by this GEM market. But while the segment itself is experiencing sharp growth, companies entering the market often find that profitable growth can prove elusive.


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Design Lessons from the Consumer at the Bottom of the Pyramid = HBR Blog

Design Lessons from the Consumer at the Bottom of the Pyramid = HBR Blog | Innovation for all | Scoop.it
Close to a decade after the idea of the "Bottom of the Pyramid" (BOP) came into the business vocabulary (disclosure: my father, C.K. Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues.

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P&G Innovates on Razor-Thin Margins - Reverse Innovations and BoP Markets

P&G Innovates on Razor-Thin Margins - Reverse Innovations and BoP Markets | Innovation for all | Scoop.it
If you shaved today, either in the U.S. or in India, you probably used a Gillette razor. Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second.

 

It starts as most such stories do — with a Western-based company trying to sell their cheapest products in emerging markets. In India, Gillette historically focused on selling their lower- and mid-tier American razors such as the Mach 3 in new packaging. But the vast majority of men below the pinnacle of the social pyramid, an estimated 400 million, still shaved with double-edge razors, a century-old technology that tends to cause far more cuts and bleeding. The fact that Gillette's global products failed to address billions of emerging markets' low-income consumers wasn't seen as a major problem at Gillette, so long as growth in its core markets was robust. But dominant market share creates its own growth challenges.


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NextBillion.net | BoP 101: A Review of "Must-Read" Literature for ...

In Karnani's article, titled "Fortune at the Bottom of the Pyramid: A Mirage", he claimed that Prahalad?s estimates of the BoP market size were wildly optimistic, and he suggested that what impoverished people really needed was employment, ...

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The Right Entry Point for Emerging Markets - Target Customers at the Bottom or the Middle of the Pyramid?

The Right Entry Point for Emerging Markets - Target Customers at the Bottom or the Middle of the Pyramid? | Innovation for all | Scoop.it

The topic — part of a series on innovation sponsored by Singapore's Economic Development Board and coordinated by Harvard Business Review — was "What's the Right Entry Point for Emerging Markets: Target Customers at the Bottom or the Middle of the Pyramid?"


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Three Innovation Lessons from the Gillette Guard- Low cost razor in India

Three Innovation Lessons from the Gillette Guard- Low cost razor in India | Innovation for all | Scoop.it

P&G launched Guard in India this past October. The strategic intent is simple — reach the hundreds of millions of Indians who use double-edged razors with an affordable, effective alternative.

 

The product retails for an almost unimaginable 15 rupees, which is about $0.33 in the United States, with refill cartridges running five rupees, about a dime.


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Innovation Excellence | Top 10 Vijay Govindarajan Insights – World Innovation Forum

Innovation Excellence | Top 10 Vijay Govindarajan Insights – World Innovation Forum | Innovation for all | Scoop.it
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The Little Black Book of Innovation: How it Works, How to Do it: Amazon.de: Scott D. Anthony: Englische Bücher

The Little Black Book of Innovation: How it Works, How to Do it

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The Big Idea: The Age of Hyperspecialization - Harvard Business Review

The Big Idea: The Age of Hyperspecialization - Harvard Business Review | Innovation for all | Scoop.it

The Big Idea: The Age of Hyperspecialization, by Malone , Laubacher , and Johns is a pretty depressing read as you can see that this is what the future holds if nobody protests against it. Business greed will like the fragmentation of knowledge. They don't care about the lack of wisdom it generates. It suits them to keep workers doing their little bit without understanding the big picture.


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Cost innovation and the dragons

Cost innovation and the dragons | Innovation for all | Scoop.it
'Cost innovation' sounds like an oxymoron. Most of us associate innovation with greater functionality and sophistication.
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Shampoo, saris and SIM cards: seeking entrepreneurial futures at the bottom of the pyramid (BoP) | Oxfam GB

Shampoo, saris and SIM cards: seeking entrepreneurial futures at the bottom of the pyramid (BoP) | Oxfam GB | Innovation for all | Scoop.it

In recent years bottom-of-the-pyramid (BoP) models have emerged as a popular strategy for offering poor women the opportunity to earn an income by distributing goods and services door-to-door.

 

In this article, we explore one recent example of BoP entrepreneurship: the CARE Bangladesh Rural Sales Program (RSP). The RSP is a partnership between CARE and several multinational and domestic companies that seeks to provide poor women with an opportunity to participate in new forms of economic activity, offering them a prospect to earn an independent income and provide a better future for their family by selling a mix of multinational and locally produced consumer goods across rural Bangladesh.

 

Our research found that the RSP has opened up new pathways of empowerment for some marginalised women in a context of considerable socioeconomic and cultural constraints, yet whether such schemes will have traction as a model for economic empowerment over the long term remains an open question


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Selling consumer products to the Bottom of the Pyramid (BoP) | CARE / unilever / Danone / Grameenphone / Bic

Selling consumer products to the Bottom of the Pyramid (BoP) | CARE / unilever / Danone / Grameenphone / Bic | Innovation for all | Scoop.it

Working with companies including Unilever, Danone, Grameenphone, Bic and local producers, CARE International has used its deep insight and experience of working within communities in rural Bangladesh to establish a network of women to sell and distribute a changing basket of mixed goods, which includes consumer products, medicines, food, apparel and agricultural items.


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A Responsibility and a Market: Why Danone May Represent the Future of BoP Business - Business Fights Poverty

A Responsibility and a Market: Why Danone May Represent the Future of BoP Business - Business Fights Poverty | Innovation for all | Scoop.it
The “future of BOP business” is a sweeping, flashy claim. Yet Danone’s strategy appears to be different for all the right, non-flashy reasons.

 

A strict focus on unit economics, clear understanding of the business’ role in social impact, and most of all, direct links between base of the pyramid (BOP) market growth and core business goals set their approach apart.


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In Preparation part two – “Ethnographic Methods in the BoP Markets”

While doing a project in any scale it really helps to organise a workshop with all the individuals involved. This should be aimed at figuring out the goals and objectives of such a field trip. There is a lot that cannot be planned and there is no real way of knowing what can happen on the ground. It helps in getting as much as knowledge form people who has done similar ethnographic work, and having a sound plan.

 

Be prepared to know that there is a lot more out there than what we expect there to be. We had such a workshop organised by our project, was also a chance to know people involved. The group I was traveling with we have only briefly met couple of times. I think the second time we met was for this seminar on “Ethnographic Methods in the BoP Markets” by Sara Lindemann. Sara shared her knowledge on BOP practices research project at Aalto. The research group have conducted ethnographic field research in India, Russia, Tanzania, and Brazil. Here are few things I picked up along with my thoughts.


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Updated India Base of Economic Period (BOP) statistics

Updated India Base of Economic Period (BOP) statistics | Innovation for all | Scoop.it
Recent statistics report that 835 million people in India have household income of less than $2 per day -- or is it $4 per day?

 

Last year, Omidyar Network presented a very helpful report called Inclusive Innovation which referenced some recent statistics on the size of the BOP (the base of the economic pyramid) population in India.


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BoP 101: Essential Reading for Those Interested in the Base of the Pyramid : Center for Social Innovation (CSI)

BoP 101: Essential Reading for Those Interested in the Base of the Pyramid : Center for Social Innovation (CSI) | Innovation for all | Scoop.it

"I often get questions from students and readers about where to start. There is so much out there, and although NextBillion has done a great job of posting reviews of works as they are published, this post is designed to give a high-level overview of the literature over time.

 

Therefore, the following showcases some of the most pivotal pieces that have influenced and continue to expand the base of the pyramid idea."


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Companies like Nokia, Philips, HUL, Godrej eye emerging middle class India - Economic Times

Companies like Nokia, Philips, HUL, Godrej eye emerging middle class India - Economic Times | Innovation for all | Scoop.it

Disruptive innovation is a process by which a product or service is targeted at the bottom of the market, after which it moves up the market and is eventually in a position to compete with established rivals. Godrej junked the traditional marketing model of a distributordealer chain and tied up with India Post, self-help groups and NGOs to sell the refrigerator.


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Disruptive Innovation - Delivering Value to Those In Poverty

Disruptive Innovation - Delivering Value to Those In Poverty | Innovation for all | Scoop.it
Professor V. Kastury Rangan, at Harvard Business School challenges us to consider those in poverty as a disruptive innovation focus.

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Private Actors Healthcare Innovations for the Bottom of the Pyramid by Shuan Sadre Ghazi on Prezi

Lecture for Global Health program (RT @SIEurope_SIE: RT @fi4si: Healthcare Innovation at the Bottom of the Pyramid by Shuan SadreGhazi - 4As of pro-poor innovation in...)...

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ACHIEVING BREAKTHROUGH GROWTH: FROM IDEA TO EXECUTION - Ivey Business Journal

ACHIEVING BREAKTHROUGH GROWTH: FROM IDEA TO EXECUTION - Ivey Business Journal | Innovation for all | Scoop.it
About innovation, it could be said that in the beginning there is the idea, and in the end, all too often, there still is the idea and only the idea.
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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business: Amazon.de: Clayton M. Christensen: Englische Bücher

The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

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Health Care for 1% of the Cost

Health Care for 1% of the Cost | Innovation for all | Scoop.it
This blog post is written with Pepijn Veling, Utrecht University, Netherlands. There is a general consensus that U.S. healthcare needs major reform. Can reverse innovation — innovations originating from poor countries — provide one important answer?
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