"In his latest book, Competing Against Luck: The Story of Innovation and Customer Choice, Christensen, with co-authors Taddy Hall, Karen Dillon, and David Duncan, tries to explain why some products are successful and so many are not. The difference is based on what he calls the “jobs to be done” theory."
“There is no point in having a 5-year plan in this industry. With each step forward, the landscape you’re walking on changes. So we have a pretty good idea of where we want to be in six months, and where we want to be in thirty years."
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