"John Seely Brown was chief scientist of Xerox Corporation and director of its Palo Alto Research Center for almost 20 years. His lecture answers two central questions: What made PARC so creative? Did Xerox really fumble the future to Apple? John Seely Brown is currently a USC visiting scholar and the independent co-chairman of the Deloitte Center for the Edge. His personal research interests include the management of radical innovation, digital youth culture, digital media, and new forms of communication and learning. Part scientist, part artist and part strategist, JSBs views are unique and distinguished by a broad view of the human contexts in which technologies operate and a healthy skepticism about whether or not change always represents genuine progress."