Unified Digital & Business Strategy
Interesting interview with Maggie Buggie on gamification and digital transformation. She breaks digital transformation at the enterprise level into:

* Processes.
* Business Model.
* Customer Experience.

Underpinned by unified data, collaborative working between operating units and IT, advanced analtyics and excellence in on demand solution delivery. She stresses unifying business strategy (agree).  Excellent. 


Via Martin (Marty) Smith