A Responsibility and a Market: Why Danone May Represent the Future of BoP Business - Business Fights Poverty | Innovation for all | Scoop.it
The “future of BOP business” is a sweeping, flashy claim. Yet Danone’s strategy appears to be different for all the right, non-flashy reasons.

 

A strict focus on unit economics, clear understanding of the business’ role in social impact, and most of all, direct links between base of the pyramid (BOP) market growth and core business goals set their approach apart.


Via Daniel Oporto Calderón