Revenue Performance
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Revenue Performance
Revenue Science Applied in Marketing, Operations, Sales and Finance.
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How Revenue Management Works | Resource & Revenue Management

How Revenue Management Works | Resource & Revenue Management | Revenue Performance | Scoop.it
ellenjharris's insight:

If your business is in inventory management space, generating revenue is dependent upon your capablity to move inventory through your system as quickly as possible.  Inventory incurs a set of costs greater than profits which can directly impact your margins.

 

Revenue management offers a framework for the aviation industry from which it is possible to review inventory systems to maximize revenue potential.

 

Imagine a fifty thousand foot aviator view of your business.  What would your inventory look like?  What would your marketing campaigns look like?

 

Here's how it's accomplished in one industry.

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101 Smart Revenue Generators (and Money-saving Ideas)

101 Smart Revenue Generators  (and Money-saving Ideas) | Revenue Performance | Scoop.it
Digging out new revenue streams and discovering "Why didn't we think of this before?" ways to save can make all the difference as higher e
ellenjharris's insight:

Universities continue to stumble over revenue generation strategic planning and, most importantly, execution, also called implementation.

 

By far strategic executiion falters because implementation is not a straight path.  As such, many critical, revenue producing  connectors are skipped, missed or overlooked.  This is the result of an oversight to examine each path through it's margin contribution.  This is not easy to do but can be done.

 

Sometimes it is not only a matter of integration discipline but the length of the 'T' in a professional that can guide analysis across interconnecting pathways in the revenue ecosystem.

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Which Industries are Adapting to Changes in Email Marketing?

Which Industries are Adapting to Changes in Email Marketing? | Revenue Performance | Scoop.it
by Egan Cheung | Tweet thisWe took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sending email – meaning that every month they send at least 100 emails.
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3 Ways Sales Managers Can Get Their Sales Reps to Close Faster

3 Ways Sales Managers Can Get Their Sales Reps to Close Faster | Revenue Performance | Scoop.it
Sales managers consistently ask me almost every day “How can I get my sales rep to get the deal faster?”  They are under extreme pressure to hit quota and primarily drive revenue.  I know.  I was one for over 17 years.
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6 Ways Marketing Can Help Generate Early Leads for Sales

6 Ways Marketing Can Help Generate Early Leads for Sales | Revenue Performance | Scoop.it
by Shawn Cook | Tweet thisA marketer posed a perplexing question to me recently. “What does sales want more,” he asked, “qualified leads or early leads?”
My answer: Both.
It’s a fair question.
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The Cloud's Booming Potential for the Networked Economy

The Cloud's Booming Potential for the Networked Economy | Revenue Performance | Scoop.it
It's impossible to factor the implications of cloud computing without examining the context of all the other major business and technology trends in play today.
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Twitter Wields Lawsuit to Slam Spam

Twitter Wields Lawsuit to Slam Spam | Revenue Performance | Scoop.it
Twitter has taken its battle against spammers to the courtroom. It's sued groups it says are responsible for dumping fast numbers of junk tweets into its network.
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Customers, Big Data, and the Internet of Things

Customers, Big Data, and the Internet of Things | Revenue Performance | Scoop.it
The top 10 trends in CRM was the topic of the lead-off talk by analysts Gene Alvarez and Ed Thompson at Gartner's Customer 360 Summit last week.
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Getting worse

Getting worse | Revenue Performance | Scoop.it
IN THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained i (RT @dnickbiz: Not a ...
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Sales Process Secret Weapon: Opportunity Assessment

Sales Process Secret Weapon: Opportunity Assessment | Revenue Performance | Scoop.it
Top sales managers outperform their peers because they are better coaches. They leverage the structure and consistency of a stage-gated sales process that is mapped to the customer’s buying process.
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To Increase Revenue, Banks Go After Affluent

To Increase Revenue, Banks Go After Affluent | Revenue Performance | Scoop.it
Big banks are trying to sell higher-margin products like mutual funds, stocks and retirement advice to customers who have assets in the hundreds of thousands as a way to raise their revenue.
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6 Marketing Lessons I Learned from Lean Software Geeks

6 Marketing Lessons I Learned from Lean Software Geeks | Revenue Performance | Scoop.it
by Jesse Noyes | Tweet thisA distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning is the norm.
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Revenue reform in Oregon: It's time to boost investment in public education - OregonLive.com

Revenue reform in Oregon: It's time to boost investment in public education - OregonLive.com | Revenue Performance | Scoop.it
Revenue reform in Oregon: It's time to boost investment in public educationOregonLive.comThe statement also said the governor has started discussions with business and labor leaders about how to get revenue reform "back on the table," which must surely...
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Revenue-Generation Marketing: The Proof is in the Pipeline

Revenue-Generation Marketing: The Proof is in the Pipeline | Revenue Performance | Scoop.it
The latest in the revenue marketing series from Sherri Liebo discusses measuring the results from your revenue marketing plans.
ellenjharris's insight:

No matter what business you are in, you must serious consider the convergence and subsequent integration of the Marketing and Sales functions. 

 

Accepting convergence challenges professional at all levels of the business to re-examine silos.  Some silos are mandatory requiring compliance alignment.  Other silos can be examine with a digital rather than industrial perspective. 

It can be as simple as, if a silo does not contribute to either top or bottom line revenue generation, there may instead be an opportunity to realign resource, elemination redundancy and reassign resources to more profitable exercises. 

 

It makes sound business sense to assure all talent is in the revenue generation mindset.  Learning how to profit you, profits them as they expand their careers.

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Revenue Strategy Assessment Services

What is a Revenue Strategist? A successful revenue strategy lies at the core of every successful business strategy.
ellenjharris's insight:

Revenue Strategists view review opportunities in unlikely places.  Business owners don't always perceive their revenue leaks or inflection points. 

 

It is often difficult to perceive how to flip the marketing equation such that strategy and alignment move marketing closer to revenue. 

 

Commoditizing assets is not the objective of revenue strategists but an application of a set analytics that uncover where best case revenue opportunities are designed, planned and executed resulting in innovative portfolios that yield unexpected and profitable results.

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What I Learned Eating My Own Dog Food

What I Learned Eating My Own Dog Food | Revenue Performance | Scoop.it
 As I mentioned in a previous post, I recently hired someone I trusted to interview my own clients and book buyers about my methods, to make sure I was doing as good a job as possible.
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Burning Rubber on the Road to Virtualization

Burning Rubber on the Road to Virtualization | Revenue Performance | Scoop.it
High-performance motorcycle designer and manufacturer Ducati Motor Holding has greatly expanded its use of virtualization and is speeding toward increased private cloud architectures.
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Mobile Mondays: Setting goals for mobile monetization

Mobile Mondays: Setting goals for mobile monetization | Revenue Performance | Scoop.it
This is the first post in our ‘Mobile Mondays’ series. Throughout the next couple of months we'll highlight best practices to help you get the most from your mobile content.
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Catching the Mobile Commerce Wave

Catching the Mobile Commerce Wave | Revenue Performance | Scoop.it
Riding the wave of technology change these days is a bit like surfing. The ocean and waves often change much faster than our ability to stay out in front of the transformation.
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The Shared Spectrum Solution

The Shared Spectrum Solution | Revenue Performance | Scoop.it
We have watched the wireless industry grow rapidly and change over the last decade. As we now know, competitors in the industry have suddenly been backed into a corner with limits to wireless data spectrum and growth.
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Congressional Hearing Pits Small Fries Against Com Giants on Spectrum Buy

Congressional Hearing Pits Small Fries Against Com Giants on Spectrum Buy | Revenue Performance | Scoop.it
Executives from Verizon and Comcast went before a U.S. Senate judiciary subcommittee Wednesday to defend Verizon's plan to purchase US$3.6 billion worth of spectrum from cable industry joint venture SpectrumCo.
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Online Ad Revenue Decline: Implications for Google? : Beyond Search

Online Ad Revenue Decline: Implications for Google? : Beyond Search | Revenue Performance | Scoop.it
The digital advertising industry took a hit in the last quarter of 2011, experiencing about a six percent decline in both display and search, recently released statistics from Kantar Media, which we learned about in ClickZ's ...
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Shepherding Content to a New E-Commerce Platform

Shepherding Content to a New E-Commerce Platform | Revenue Performance | Scoop.it
Following a stellar 2011 holiday season, and with U.S. retail sales having exceeded expectations in February, etailers have many reasons for optimism in 2012 and beyond.
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How traffic pirates skim revenue from your Etsy shop - crafthaus

How traffic pirates skim revenue from your Etsy shop - crafthaus | Revenue Performance | Scoop.it
You may have heard all the ruckus about Pinterest of late and wondered, why is this such a big deal?
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Find out how to Manage the Huge Increase in Mobile Data Traffic at Mobile ... - Broadcast Newsroom

Find out how to Manage the Huge Increase in Mobile Data Traffic at Mobile ... - Broadcast Newsroom | Revenue Performance | Scoop.it
Find out how to Manage the Huge Increase in Mobile Data Traffic at Mobile ...Broadcast NewsroomEvery detail, from form factor and lenses to sensor design, dynamic range and codec is designed for the shooting needs of professional cinematography...
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