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How to close the digital skills gap in marketing – expert views | Media Network | The Guardian

How to close the digital skills gap in marketing – expert views | Media Network | The Guardian | Revenue Marketing Automation | Scoop.it
From workplace culture to coding, here are the best comments from our webchat on the digital skills gap in media and marketing

Via Rami Kantari
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Shuvo Saha, director, Google Digital Academy
Our latest Talent Revolution survey, run with BCG, has revealed that there is a much larger gap in digital skills than we might have thought before – even in some of the largest and most well-resourced companies in the UK and Germany, which are digitally advanced markets. If “full adoption of all digital best practices” was a score out of 100, the industry scored itself 57, and it looks like there are quite significant capability gaps in mobile, video and use of ad technology.

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ManufacturingStories's curator insight, October 16, 2015 9:34 AM

#STEM #STEAM #SkillsGap #Theater

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What the new breed of DMPs mean for marketers - CMO

What the new breed of DMPs mean for marketers - CMO | Revenue Marketing Automation | Scoop.it
The sheer volume of data generated by online consumers has proven both a bonanza and a curse for marketers: a bonanza in terms of providing a rich source of information for finding and targeting consumers, and a curse in terms of sorting and making...
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Big Data - From Descriptive to Prescriptive

Big Data - From Descriptive to Prescriptive | Revenue Marketing Automation | Scoop.it

 

Best Big Data Graphics

Big Data is the catch phrase of the day.  Everyone has heard of it, most have a vague idea what it means, some have a clear grasp of what it can really do, and few can execute it effectively.  I’ve been doing a lot of reading on Big Data and there is certainly no lack of resources on the topic.  As I read through many reports, white papers, press releases, magazine articles and company presentations (all available via a quick Google search) it occurred to me that visually communicating the value of Big Data is challenging because of the need to convey different concepts simultaneously


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Robert McKenzie's curator insight, April 16, 2015 5:49 AM

Some differet graphical views of what data analytics is trying to accomplish. In control engineering this is a mix of feedback and feedforward approaches.

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Big Data Advances in Customer Experience Management

Big Data Advances in Customer Experience Management | Revenue Marketing Automation | Scoop.it
I gave a talk last week on Big Data and Customer Experience Management and how Big Data will change how companies think about their Customer Experience Management programs.  This talk was part of a...

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High Sales Efficiency Expectations with Marketing Automation [Infographic] - Business 2 Community

High Sales Efficiency Expectations with Marketing Automation [Infographic] - Business 2 Community | Revenue Marketing Automation | Scoop.it
High Sales Efficiency Expectations with Marketing Automation [Infographic]
Business 2 Community
Demand generation has dramatically evolved from activity-based contact marketing to a core strategic function in organizations.
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How Marketers Are Managing The Buyer Journey [Infographic]

How Marketers Are Managing The Buyer Journey [Infographic] | Revenue Marketing Automation | Scoop.it
Editor's Note: Today's post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There's ... It's All About Revenue: The Revenue Marketing Blog · Home · Contributors · Categories.
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The 8 Pillars of Demand Generation for Modern B2B Marketers: A Holistic Approach to Managing Demand-generation Operations | B2B Blogs: Sponsored

The 8 Pillars of Demand Generation for Modern B2B Marketers: A Holistic Approach to Managing Demand-generation Operations | B2B Blogs: Sponsored | Revenue Marketing Automation | Scoop.it

By 2015, over 70% of all demand generation will come from inbound marketing strategies

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10 Steps to a Killer Lead Generation and Lead Management Process

10 Steps to a Killer Lead Generation and Lead Management Process | Revenue Marketing Automation | Scoop.it
How do you handle lead generation and lead management? It's a simple question, but few companies have a great answer.
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How To Use Inbound Marketing To Attract Warm Leads To Your B2B Business - Pipeliner CRM Blog

How To Use Inbound Marketing To Attract Warm Leads To Your B2B Business - Pipeliner CRM Blog | Revenue Marketing Automation | Scoop.it
Inbound marketing can generate leads and fill your sales funnel by attracting prospects early in their buyers' cycle. Find out how.
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Marketing automation: The risks and rewards of software's hottest market | MyCustomer

Marketing automation: The risks and rewards of software's hottest market | MyCustomer | Revenue Marketing Automation | Scoop.it
Marketing automation is the hottest tech around, but it's not for the faint hearted. What do you need to know?
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Google's Hummingbird update: What's all the fuss?

Google's Hummingbird update: What's all the fuss? | Revenue Marketing Automation | Scoop.it
Recently, a client forwarded me a link to an article about Google's Hummingbird update because she was worried about how it would affect her SEO campaign.
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The Modern Day Marketer | Visual.ly

The Modern Day Marketer | Visual.ly | Revenue Marketing Automation | Scoop.it
The modern day marketer has to have an expansive toolkit of knowledge these days. No longer are the times when an agency could get by with an organize
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Data Is the Next Big Thing in Content Marketing

Data Is the Next Big Thing in Content Marketing | Revenue Marketing Automation | Scoop.it
The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing.
Patrice Lagrange's insight:

There’s an enormous opportunity for companies to stand out by turning quantitative information into quality content. 

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Why does enterprise multi-channel digital experience remain so elusive? - diginomica

Why does enterprise multi-channel digital experience remain so elusive? - diginomica | Revenue Marketing Automation | Scoop.it
The trends that drive digital experience transformation require the marketing department to become a key stakeholder, the same as the IT department, and the lines of business.
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The dawn of marketing’s new golden age | McKinsey & Company

The dawn of marketing’s new golden age | McKinsey & Company | Revenue Marketing Automation | Scoop.it
Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. A McKinsey Quarterly article.

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Cognizant acquires digital marketing agency Cadient Group - The Economic Times

Cognizant acquires digital marketing agency Cadient Group - The Economic Times | Revenue Marketing Automation | Scoop.it
Last month, Cognizant said that it will buy US-based healthcare software specialist TriZetto for $2.7 billion (around Rs 16,400 crore) in cash.
Patrice Lagrange's insight:

With big data and cloud services, IT firms are getting into digital marketing and advertising services, and vice versa. Less integration on premise, more need to offer pay as you go services.

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Cisco VP: We Need to Market More Like B2C Companies | BtoB - Advertising Age

Cisco VP: We Need to Market More Like B2C Companies - Joseph Puthussery, Cisco's VP demand generation, believes hi... http://t.co/nRNA2S3KtA
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From B2B to B2ME

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15 ways for companies to increase customer lifetime value

15 ways for companies to increase customer lifetime value | Revenue Marketing Automation | Scoop.it
A recent Econsultancy report found that 64% of companies rate customer experience as the best tactic for improving customer lifetime value (CLV), followed by better use of data and personalisation.

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B2B Marketing: Inbound Marketing Costs 62% Less Per Lead Than Outbound Marketing

B2B Marketing: Inbound Marketing Costs 62% Less Per Lead Than Outbound Marketing | Revenue Marketing Automation | Scoop.it
Social media and Latest Inbound marketing techniques have revolutionized the B2B marketing industry. Inbound marketing drives more ROI than outbound marketing (B2B Marketing : Inbound Marketing Costs 62% Less Per Lead Than Outbound ...
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Traditional SEO Vs New SEO - SEO Consultant Chennai

Traditional SEO Vs New SEO - SEO Consultant Chennai | Revenue Marketing Automation | Scoop.it
Buffer seo-vs-new-seo (Traditional seo Vs New SEO .. an infrophic image http://t.co/PVRXRKGehJ)
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B2B CMOs Underinvest in Technology That Will Get Them Closer to Customers

B2B CMOs Underinvest in Technology That Will Get Them Closer to Customers | Revenue Marketing Automation | Scoop.it
Its by their own admission Only 9 say they have customer intelligence based on realtime data.
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Why data-driven marketers shouldn't trust the data fully - Chief Marketing Technologist | #TheMarketingAutomationAlert

Why data-driven marketers shouldn't trust the data fully - Chief Marketing Technologist | #TheMarketingAutomationAlert | Revenue Marketing Automation | Scoop.it

Digest...

 

But the choice of labels on that graph — admittedly, taken out of context — triggered an important tangent that I think is worth discussing. It’s good to be confident in embracing data-driven management, but great data-driven managers should always be skeptical of the data.

 

In some ways, this is Clay Christensen’s classic innovator’s dilemma: what worked in the past holds us back from what needs to change in the future. Data from the previous strategic context can further calcify that prior worldview. To break out of the dilemma, you need to consider different data. It’s not a question about whether the data is right, but whether it’s the right data.

 

You can have confidence in using data while not fully trusting the data. It’s not that you doubt its accuracy. But you’re skeptical of data’s context, relevance, and completeness in the conclusions that are being drawn from it.

 

“Fact-based decision-making” is a term that’s growing in popularity. And while I laud the intent behind it — data over opinions — I remain cautious that “facts” are a slippery thing, especially when you go from the what to the why. Opinions can be all too easily disguised with data to look like facts.

 

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marketingIO's curator insight, November 12, 2013 9:41 PM

Scott Brinker often writes about hypothesis testing and the scientific method. And this is an adjunct of that thinking: challenge the data through testing, testing, testing. And if you test it multiple ways, you may find that your conclusion is correct.

marketingIO's curator insight, May 19, 2014 7:02 AM

Scott Brinker often writes about hypothesis testing and the scientific method. And this is an adjunct of that thinking: challenge the data through testing, testing, testing. And if you test it multiple ways, you may find that your conclusion is correct.

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BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects

BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects | Revenue Marketing Automation | Scoop.it
Read about a new prospect qualifying framework, and why BANT isn't enough for sales teams anymore.
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The Truth About Marketing Automation - preciesmark.

The Truth About Marketing Automation - preciesmark. | Revenue Marketing Automation | Scoop.it
Read about the pitfalls and challenges of implementing a marketing automation system.
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