Shuvo Saha, director, Google Digital Academy Our latest Talent Revolution survey, run with BCG, has revealed that there is a much larger gap in digital skills than we might have thought before – even in some of the largest and most well-resourced companies in the UK and Germany, which are digitally advanced markets. If “full adoption of all digital best practices” was a score out of 100, the industry scored itself 57, and it looks like there are quite significant capability gaps in mobile, video and use of ad technology.
The sheer volume of data generated by online consumers has proven both a bonanza and a curse for marketers: a bonanza in terms of providing a rich source of information for finding and targeting consumers, and a curse in terms of sorting and making...
Big Data is the catch phrase of the day. Everyone has heard of it, most have a vague idea what it means, some have a clear grasp of what it can really do, and few can execute it effectively. I’ve been doing a lot of reading on Big Data and there is certainly no lack of resources on the topic. As I read through many reports, white papers, press releases, magazine articles and company presentations (all available via a quick Google search) it occurred to me that visually communicating the value of Big Data is challenging because of the need to convey different concepts simultaneously
High Sales Efficiency Expectations with Marketing Automation [Infographic] Business 2 Community Demand generation has dramatically evolved from activity-based contact marketing to a core strategic function in organizations.
Editor's Note: Today's post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There's ... It's All About Revenue: The Revenue Marketing Blog · Home · Contributors · Categories.
Social media and Latest Inbound marketing techniques have revolutionized the B2B marketing industry. Inbound marketing drives more ROI than outbound marketing (B2B Marketing : Inbound Marketing Costs 62% Less Per Lead Than Outbound ...
But the choice of labels on that graph — admittedly, taken out of context — triggered an important tangent that I think is worth discussing. It’s good to be confident in embracing data-driven management, but great data-driven managers should always be skeptical of the data.
In some ways, this is Clay Christensen’s classic innovator’s dilemma: what worked in the past holds us back from what needs to change in the future. Data from the previous strategic context can further calcify that prior worldview. To break out of the dilemma, you need to consider different data. It’s not a question about whether the data is right, but whether it’s the right data.
You can have confidence in using data while not fully trusting the data. It’s not that you doubt its accuracy. But you’re skeptical of data’s context, relevance, and completeness in the conclusions that are being drawn from it.
“Fact-based decision-making” is a term that’s growing in popularity. And while I laud the intent behind it — data over opinions — I remain cautious that “facts” are a slippery thing, especially when you go from the what to the why. Opinions can be all too easily disguised with data to look like facts.
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