Revenue Growth
54 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Jeff Oskin
Scoop.it!

7 Predictions for Content Marketing in 2016

7 Predictions for Content Marketing in 2016 | Revenue Growth | Scoop.it

2016 holds a lot of promise for content marketers. But there are some challenges.

Jeff Oskin's insight:

As more content is created during 2016, companies will need to get smarter about the content they create and how they promote it. This is a great post about the challenges and promises for marketing in 2016.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Content Curation: Things to Consider to Nail a Winning Strategy

Content Curation: Things to Consider to Nail a Winning Strategy | Revenue Growth | Scoop.it

Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the type of your niche.

Jeff Oskin's insight:

Even if your content creation isn't up to the standards you see for yourself, contend curation is a good step toward building a base of readers. This article outlines some solid curation strategies to help you become a leader in your field.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

REI ditches Black Friday: Savvy move or PR ploy? - The Coloradoan

REI ditches Black Friday: Savvy move or PR ploy? - The Coloradoan | Revenue Growth | Scoop.it
REI's move: Marketing or savvy business move?
Jeff Oskin's insight:

The holiday shopping season buzz is starting to ramp up. With the buzz comes REI's announcement that they won't be open on Black Friday. With more shopping online, could this mean continued revenue growth with brick and mortar stores closed?

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Holiday Email Marketing Trends, Dates, and Tips You Need to Know - Business 2 Community

Holiday Email Marketing Trends, Dates, and Tips You Need to Know - Business 2 Community | Revenue Growth | Scoop.it
Holiday Email Marketing Trends, Dates, and Tips You Need to Know
Business 2 Community
The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales.
Jeff Oskin's insight:

Concise, practical tips about Holiday email marketing. The author lays out several things to consider as well as a basic step-by-step plan on how to implement your campaign.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Why Packaging Still Matters in the Digital Age

Why Packaging Still Matters in the Digital Age | Revenue Growth | Scoop.it
The Marketing world is bursting with hype in the realms of social media, digital, and content marketing. In the current environment, you can’t go anywhere
Jeff Oskin's insight:

Nice insights into the packaging of content in our digital age. For business leaders looking to update their "packaging," this is a good starting post.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

9 Steps to Compelling Contagious Content for Your Social Media Marketing

9 Steps to Compelling Contagious Content for Your Social Media Marketing | Revenue Growth | Scoop.it
Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line.
Jeff Oskin's insight:

Great article for B2B and B2C companies looking to begin a content creation campaign. Simple steps and simple ways to consider your content.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

How to Use Keywords Throughout Your Marketing Strategy - Moz

How to Use Keywords Throughout Your Marketing Strategy - Moz | Revenue Growth | Scoop.it
Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.
Jeff Oskin's insight:

Keywords can be daunting...at first. Great post from Moz about the ways you can optimize your marketing strategy through keywords.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Improve Hiring with Content Marketing

Improve Hiring with Content Marketing | Revenue Growth | Scoop.it
According to recent studies, many hiring managers are finding it increasingly difficult to hire new employees in comparison to only six months ago.
Jeff Oskin's insight:

With more attention placed on a company's online presence, this post from Business2Community discusses content strategies to attract new talent. What ways do you ensure potential employees are drawn to apply for your company?

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

6 Bad Content Marketing Habits

6 Bad Content Marketing Habits | Revenue Growth | Scoop.it
Break these six bad copywriting habits and learn how to write more relevant, relatable content that helps people form a lasting relationship with your brand
Jeff Oskin's insight:

Great post for any company looking at their content marketing strategy. Too many marketers focus on things like click-bait and promotional content, leading to customers who are turned off .

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

B2B Marketing: What’s Easy Isn’t Necessarily What’s Right | Navigate-the-Channel

B2B Marketing: What’s Easy Isn’t Necessarily What’s Right | Navigate-the-Channel | Revenue Growth | Scoop.it
Is #marketing making life easier for you or your prospects?: http://t.co/bsDu2bKD3v
Jeff Oskin's insight:

Brochures used to be the B2B marketing go-to. However, as the industry has evolved, consumers want content that helps rather than sells. White papers and other time-consuming content is the right thing to do--check out the article.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

The 3 Keys to Awesome Content Marketing That Works

The 3 Keys to Awesome Content Marketing That Works | Revenue Growth | Scoop.it
There are 3 key steps that you need to succeed at content marketing. If you implement the first 2 but don't execute the last vital component, you will fail.
Jeff Oskin's insight:

Content is key. This post breaks down the three most important content steps and how to nail them. Take a look at what you are doing and compare it to best practices.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

50% of Marketers Don't Have a Content Strategy - Digital Marketing Research ... - Business 2 Community

50% of Marketers Don't Have a Content Strategy - Digital Marketing Research ... - Business 2 Community | Revenue Growth | Scoop.it
Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is “NO”, then you will be surprised that 50% of digita…
Jeff Oskin's insight:

Content marketing is big. So big, in fact, that it is a business buzz term. Yet, "50% of Marketers Don’t Have a Content Strategy." Business2Community explains the importance, along with the benefits, of a content strategy. Get cracking!

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

5 Ways To Use What Consumers Want To Boost Local SEO Strategy

5 Ways To Use What Consumers Want To Boost Local SEO Strategy | Revenue Growth | Scoop.it
Local businesses have unique competitive advantages over larger brands, and columnist Wesley Young analyzes a study by Yodle to find ways to leverage them into an effective search strategy.
Jeff Oskin's insight:

Local small businesses need look no further for revenue than their own backyards. Search Engine Land explains why your SEO strategy should focus on 5 customers want to boost revenue. If people know about you, and you are at the front of their minds, they will come.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

8 B2B Digital Marketing Predictions For 2016

8 B2B Digital Marketing Predictions For 2016 | Revenue Growth | Scoop.it
Every year, we take a look at how the landscape has evolved over the past twelve months in our end-of-year social marketing trends wrap-up.
Jeff Oskin's insight:

For companies marketing to other businesses, content creation saw a big boom this year. However, as this article points out, the big boom might see some big effects this year, particularly for organizations who aren't creating good content.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic) - Entrepreneur

Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic) - Entrepreneur | Revenue Growth | Scoop.it
Why can't sales and marketing just get along? Here are three tips to help them get on the same page.
Jeff Oskin's insight:

Sales and Marketing seeing eye to eye can mean the difference between revenue growth and higher revenue growth. Read how to marry the two teams.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

The Worst Marketing Advice You'll Ever Get - Huffington Post

The Worst Marketing Advice You'll Ever Get - Huffington Post | Revenue Growth | Scoop.it
Everyone is talking about the right thing to do in social media marketing, yet there are so many cringeworthy things that I find both brands as individuals and organizations doing so if you want to be good at marketing then STOP doing these...
Jeff Oskin's insight:

Great post about the bad habits some brands have on social media. By stopping these things, not only will you be a better marketer, but people will like you better.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

7 reasons why email marketing is smart for small businesses

7 reasons why email marketing is smart for small businesses | Revenue Growth | Scoop.it
Whether you’re already underway with email marketing or still on the sidelines, I’ve got seven very compelling reasons your business should be using this particular marketing tactic.
Jeff Oskin's insight:

A small marketing budget doesn't mean you can't be effective. This post from Next Web explains the 7 reasons email marketing is smart for small businesses. Hint: One reason is it's cheaper than other marketing options.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Study: Brands that message more, sell more - VentureBeat

Study: Brands that message more, sell more - VentureBeat | Revenue Growth | Scoop.it
By 2017, over 50 percent of commerce will be conducted on mobile (according to Gartner). Retail brands need to reach smartphone and tablet users, but when, how often, and with what content?
Jeff Oskin's insight:

Important study for any business venturing into mobile content marketing. Messaging rates and content need to be in sync to produce the most interaction.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

3 Marketing Goal Characteristics Every Marketing Plan Needs - Business 2 Community

3 Marketing Goal Characteristics Every Marketing Plan Needs - Business 2 Community | Revenue Growth | Scoop.it
Business 2 Community 3 Marketing Goal Characteristics Every Marketing Plan Needs Business 2 Community One friend and I decided we'll discuss accountability in our next meeting – we have a similar business and similar goals so we are thinking to set...
Jeff Oskin's insight:

Important post for any company getting ready to market themselves. Sometimes, it is difficult to know what to expect and reach for, but this article outlines the three characteristics a goal should have.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Less is more: 3 tips to jargon-free branding | Articles | Home

Less is more: 3 tips to jargon-free branding | Articles | Home | Revenue Growth | Scoop.it
Today’s new marketing rules don’t focus exclusively on logos, tag lines, slogans and jingles. Maybe you’ve noticed.
Jeff Oskin's insight:

More and more studies show people dislike websites with too much ad content. This article from PR Daily breaks down the concept of "brand journalism" and how it can benefit your organization's branding.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Why Transparency In Marketing Is Key For the Customer Experience - Forbes

Why Transparency In Marketing Is Key For the Customer Experience - Forbes | Revenue Growth | Scoop.it
On a warm day early in September I was walking my dog and I saw a delivery truck for Safeway grocery delivery. It caught my eye because I use the app Instacart for grocery deliveries.
Jeff Oskin's insight:

Great article from Forbes pointing out the downfall of any marketing "trick." Being transparent means making customers loyal.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

8 tips for marketing your startup on a shoestring budget - Ventureburn

8 tips for marketing your startup on a shoestring budget - Ventureburn | Revenue Growth | Scoop.it
Marketing of a startup is extremely important to get noticed by consumers. Few of the tips for marketing at a low budget are listed below:
Jeff Oskin's insight:

Practical post with 8 great suggestions on how to market yourself on a small budget--from contests to content, each suggestion might be the best one to get your company the attention it deserves.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Study: How Marketers Optimize Their Social Media Content

Study: How Marketers Optimize Their Social Media Content | Revenue Growth | Scoop.it
Our Social Media Content Optimization Survey looks into the strategies marketers are using to optimize their social content and how effective they’ve been.
Jeff Oskin's insight:

Interesting study breakdown and commentary about how marketers are using social media. If nothing else, the article gives marketers an insight into what is and what isn't working for other marketers in B2B marketing.

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

Why the Mathematician Is the New Creative Genius

Why the Mathematician Is the New Creative Genius | Revenue Growth | Scoop.it
Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success.
Jeff Oskin's insight:

Great post about the importance of analytics in marketing, particularly any digital marketing done today. Check out the author's recommendations and remember: keep testing your campaigns!

more...
No comment yet.
Scooped by Jeff Oskin
Scoop.it!

12 About Us Page Examples That Are Probably Better Than Yours

12 About Us Page Examples That Are Probably Better Than Yours | Revenue Growth | Scoop.it
Get inspired by these awesome 'About Us' page examples from real companies.
Jeff Oskin's insight:

About pages for any company can be difficult to write. Not only do they shine a light on what your company is all about, but they are the page where some potential customers decide whether you are in or you are out. Hubspot offers up several great about pages and explains how they work. Think about the ways your company can freshen up your about page.

more...
No comment yet.