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Not all kids are equally motivated. Students vary tremendously in their motivation, even at an early age. Here is a baker's dozen of motivational strategies that can re-ignite the motivational flame.
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How often do you struggle with a student, trying to motivate them to be engaged? The author of this post states "I pirate much of my thinking about motivation, kids’ achievement and success in life from my work with young, elite soccer players." He goes on to say that motivation that is found with young soccer players is also found with students in the classroom, that it "makes a real difference." He also provides a short historical background before sharing 13 motivational techniques, with explanations that explain why some techniques do not work for some children.
Kids vary re: academic motivation. I also think they vary over time. Don't give up !