'The Naked Brand' Pushes Brands to Be Good Citizens | rethinking brand | Scoop.it
"the naked brand," a documentary produced by ad agency questus, sets out to educate clients on culture and transparency.

 

Ad agency documentary says brands need to walk their talk

 

SUMMARY: "The Naked Brand," a documentary from the ad agency Questus, seeks to show brands that, in the new media age, their nature and behavior is more important than what they say. "Being a great company is the new brand because there isn't going to be anything between you and the reality of that company," said ad agency veteran Alex Bogusky, who is featured in the film and also had a role in its creation.

 

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