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![Invisible Ads Can Only Be Seen When Wearing Sunglasses [Video] - PSFK | rethinking brand | Scoop.it](http://img.scoop.it/cTlWbJ-KXqqmQzTkaIv_DTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
To introduce its new range of deodorant, LYNX created the world’s first invisible ad in Sydney, Australia. The concept used an abandoned terrace house where the windows were replaced with special LED screens. For the usual passers-by, the screens would appear blank. However, for those who are wearing sunglasses, they were able to see the raunchy videos of couples making out. Via Mayda Bakri No comment yet.
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Scoop.it!
An international community of artists has converged upon the U.K. under the banner of a project called “Brandalism.” The effort spanned five days and the cities of London, Manchester, Leeds, Birmingham and Bristol, and by the time the crew was finished over 33 billboards had been subverted, in what the group calls the largest ever subvertising project in U.K. history. Via Mayda Bakri Delete the scoop?
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