This is the full webcast from the RSA Event on Monday, 1 July 2013. World-renowned educationalist Sir Ken Robinson delivers the long-awaited follow-up to his now legendary 'Changing Education Paradigms' talk.
We are more than just shoes! Zappos is a service company that just happens to sell ________. These are two statements that sit at the core of everything Zappos is, and guide Zappos as a company that continues to innovate.
david o'connor's insight:
What I find interesting is that Zappos understand that brand is about people, NOT technology. this may sound obvious but I encounter so many organisations that put 'Social Media Strategy' ahead of staff engagement and culture building (for many this is non existant) in their strategic planning and operational execution.
Zappos focus is on human interraction: on meaning and purpose. If the web was not there, they would be writing personal letters, picking up the phone and surprising their customers with quirky unexpected gifts.
So what is the zappos strategy? The hint in in the headline; 'through social media', not 'with' or 'by'.
“It makes me proud,” declares Fawnya Ramirez, a Starbucks store manager from San Mateo, Calif.
david o'connor's insight:
Love this quote from Howard Schultz, Starbucks CEO:
"Give them reasons to believe in their work and that they're part of a larger mission, the theory goes, and they’ll in turn personally elevate the experience for each customer--something you can hardly accomplish with a billboard or a 30-second spot"
The new bottom line of business, customer delight, is something I have discussed in relation to various sectors including: Retailing (Apple) Food industry (Kraft, Sara Lee) Conglomerates (GE) Clothing (Li & Fung) Supermarkets (Wal-Mart) Customer...
Cultivating a more positive outlook is a better way of boosting creativity than indulging a tortured genius, according to consultant psychologist and professor Neil Frude who has begun working with ad organization Havas Worldwide London to provide...
We often get asked, "how can you compete with free?". It may seem like a valid question; with so many free website building tools around, why do web design companies still exist? Surely people can just make their own.
Hilary Kolman considers herself a happy person, but who wouldn’t like to be happier? So when she learned that her employer, media agency MEC, was going to offer a small number of employees slots in a workshop on happiness, she wanted in.
Over the past few weeks, we have been discussing different aspects of change—most recently, with suspension on how we can move forward on our own pace when it comes to change. But once we’ve made the commitment to change, how do we know we are ready?
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