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"You Cannot Delegate Vision" | Stanford Graduate School of Business

"You Cannot Delegate Vision" | Stanford Graduate School of Business | rethinking brand | Scoop.it
The founder of boot and apparel maker Ariat International says entrepreneurs should visualize "massive success from day one."
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David Hain on the benefits of Appreciative Inquiry | aboutleaders.com

David Hain on the benefits of Appreciative Inquiry | aboutleaders.com | rethinking brand | Scoop.it

Have you ever heard the phrase: People join organizations, but leave managers. What would your employees say about you?


Via AlGonzalezinfo
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Vilma Bonilla's curator insight, August 19, 2013 11:28 PM

Muy interesante.

Kevin Watson's curator insight, August 21, 2013 7:58 AM

Great article!

Karen Dietz's comment, August 29, 2013 9:48 PM
Many thanks for your comments Anjela, Vilma, and kjcoach! I think AI has many benefits to bring to all of us.
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The Case for the Brand Ideal

The Case for the Brand Ideal | rethinking brand | Scoop.it
Behind many a successful product, there’s a sharply focused intention to improve lives.
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How to Change Education - From the Ground Up with Sir Ken Robinson

This is the full webcast from the RSA Event on Monday, 1 July 2013. World-renowned educationalist Sir Ken Robinson delivers the long-awaited follow-up to his now legendary 'Changing Education Paradigms' talk.


Via Andrea Zeitz
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daniel peled's curator insight, March 12, 2014 3:21 AM

כדאי לשים לב לתובנות. סר קן מרכז את הבסיס הפדגוגי שעומד במרכזה של כל רפורמה מוצעת. כל שנשאר הוא ליישם את העקרונות

daniel peled's curator insight, March 12, 2014 3:40 AM

 

כדאי לשים לב לתובנות. סר קן מרכז את הבסיס הפדגוגי שעומד במרכזה של כל רפורמה מוצעת. כל שנשאר הוא ליישם את העקרונות

 
einat fisher's curator insight, April 8, 2014 3:55 AM

הרצאה בנושא חינוך של קן רובינסון - שווה זמן צפייה

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Educate and engage your customer through social media: The Zappos Strategy

Educate and engage your customer through social media: The Zappos Strategy | rethinking brand | Scoop.it
We are more than just shoes! Zappos is a service company that just happens to sell ________. These are two statements that sit at the core of everything Zappos is, and guide Zappos as a company that continues to innovate.
david o'connor's insight:

What I find interesting is that Zappos understand that brand is about people, NOT technology. this may sound obvious but I encounter so many organisations that put 'Social Media Strategy' ahead of staff engagement and culture building (for many this is non existant) in their strategic planning and operational execution.

 

Zappos focus is on human interraction: on meaning and purpose. If the web was not there, they would be writing personal letters, picking up the phone and surprising their customers with quirky unexpected gifts.

 

So what is the zappos strategy? The hint in in the headline; 'through social media', not 'with' or 'by'.

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Inside Starbucks's $35 Million Mission To Make Brand Evangelists Of Its Front-Line Workers

Inside Starbucks's $35 Million Mission To Make Brand Evangelists Of Its Front-Line Workers | rethinking brand | Scoop.it
“It makes me proud,” declares Fawnya Ramirez, a Starbucks store manager from San Mateo, Calif.
david o'connor's insight:

Love this quote from Howard Schultz, Starbucks CEO:

"Give them reasons to believe in their work and that they're part of a larger mission, the theory goes, and they’ll in turn personally elevate the experience for each customer--something you can hardly accomplish with a billboard or a 30-second spot"


 

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Brand Streaming: A New Approach to Agile Communications

Brand Streaming: A New Approach to Agile Communications | rethinking brand | Scoop.it
We can probably agree that public relations tactics have changed pretty dramatically over the last several years, responding to sea changes in information consumption, the role of professional medi...
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How to Be a Highly Innovative Company

How to Be a Highly Innovative Company | rethinking brand | Scoop.it
Innovation isn't just one person's job. A highly innovative company makes innovation the norm throughout the organization, from top to bottom.
david o'connor's insight:

This could read, how to be a highly effective company, or how to be highly effective brand...

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Can Banks Delight Customers? - Forbes

Can Banks Delight Customers? - Forbes | rethinking brand | Scoop.it
The new bottom line of business, customer delight, is something I have discussed in relation to various sectors including: Retailing (Apple) Food industry (Kraft, Sara Lee) Conglomerates (GE) Clothing (Li & Fung) Supermarkets (Wal-Mart) Customer...
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Rethinking-voice-for-sustainable-business-success.pdf


Via Ali Godding
david o'connor's insight:
When you read stuff like this - well, it seems obvious. Yet in daily life we encounter management behaviour which are counter to this obvious thinking. Why is that?
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Ali Godding's curator insight, January 7, 2013 5:54 AM

A brilliant new report following a collaboration bewtwee the think tank Tomorrows Company, the IPA and Towers Watson.   Research was carried out over 18 months and includes in depth case studies of some leading organisations.  Well worth a read. 

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Global customers buy brands that mix purpose with profit

Global customers buy brands that mix purpose with profit | rethinking brand | Scoop.it
Do consumers in emerging economies spend more responsibly? Those consumers seem to be doing the most to reward businesses that support societal causes, according to a recent survey.
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Successful companies are “nice”

Successful companies are “nice” | rethinking brand | Scoop.it
“There’s no way to institutionalize or “corporatize” niceness…. It has to come from the top, and from there it will filter down…” We live in a world where information travels quickly and powerfully...

Via Anne Leong
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John Ludike's curator insight, August 27, 2013 5:10 AM

Very few of these and can be tracked via reputations on Glassdoor .com

Erin Olson's curator insight, August 27, 2013 11:27 PM

...and successful teachers are "nice", too

Perry Wilson's curator insight, August 28, 2013 1:11 PM

Do you think this is true? Are we becoming collaborative? I've worked and led in the Credit Union sector and I've always found collaboration better then cutthroat.

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Build Your Leadership Prototype

Build Your Leadership Prototype | rethinking brand | Scoop.it
Be deliberate in your leadership prototype design.   Test it across many contexts.  Find the weak spots. Make them stronger.  Test some more.   Acknowledge flaws.  Learn.  Grow.

Via donhornsby, AlGonzalezinfo
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AlGonzalezinfo's curator insight, August 14, 2013 7:51 AM

Great scoop Don!  I love this post by Karin Hurt because it asks us to be deliberate about our leadership and provides a creative model to help us do just that!  Very creative!

 

From the post:

 

But, what’s your ideal leadership prototype?

 

What are you working on becoming?

 

Not some textbook leadership prototype, or what someone else wants you to be.   

 

 

~Build your prototype of your leadership at it’s very best.~

 

Cruise Line Class's comment, September 5, 2013 1:47 PM
Hi Don and Al! Always great to read your spot on comments. I could not agree more with the conept of building your own leadership prototype. Each executive that I work with the first month is focused solely on them reflecting and determining their leadership brand. After we both know what success looks like and how we will measure, then we both have a compass to measure progress and their success.
Cruise Line Class's comment, September 5, 2013 1:48 PM
In my humble opinion, the power that we have as leaders comes when we are authentic, we know who we are, and our actions, words, and behaviors are congruent with our leadership brand.
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Mind Mapping: A New Negotiation Skill?

Mind Mapping: A New Negotiation Skill? | rethinking brand | Scoop.it
To your negotiation toolkit, consider adding a new skill: mind mapping. In a recent article in the Wall Street Journal, Zack Anchors describes how
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Happiness Means Creativity: One Company’s Bet On Positive Psychology

Happiness Means Creativity: One Company’s Bet On Positive Psychology | rethinking brand | Scoop.it
Cultivating a more positive outlook is a better way of boosting creativity than indulging a tortured genius, according to consultant psychologist and professor Neil Frude who has begun working with ad organization Havas Worldwide London to provide...
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Givers take all: The hidden dimension of corporate culture | McKinsey & Company

Givers take all: The hidden dimension of corporate culture | McKinsey & Company | rethinking brand | Scoop.it
By encouraging employees to both seek and provide help, rewarding givers, and screening out takers, companies can reap significant and lasting benefits. A McKinsey Quarterly article.
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Born Digital - How do we compete with free? | Blog

Born Digital - How do we compete with free? | Blog | rethinking brand | Scoop.it
We often get asked, "how can you compete with free?". It may seem like a valid question; with so many free website building tools around, why do web design companies still exist? Surely people can just make their own.
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How One Company Taught Its Employees How To Be Happier, And What Happened Next

How One Company Taught Its Employees How To Be Happier, And What Happened Next | rethinking brand | Scoop.it
Hilary Kolman considers herself a happy person, but who wouldn’t like to be happier? So when she learned that her employer, media agency MEC, was going to offer a small number of employees slots in a workshop on happiness, she wanted in.
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Purpose is Good. Shared Purpose is Better

Purpose is Good. Shared Purpose is Better | rethinking brand | Scoop.it
Many companies try to do things for their customers. The best aim to do things with them.
david o'connor's insight:

Purpose has become somewhat of a mantra on my blog. This HBR article puts the shared aspect of purpose beautifully into perspective.

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SXSW: Forget Stories. Your Brand Needs a Narrative.

SXSW: Forget Stories. Your Brand Needs a Narrative. | rethinking brand | Scoop.it
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...
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Customer Service Is Head & Shoulders Above When You've Got Their Back!

Customer Service Is Head & Shoulders Above When You've Got Their Back! | rethinking brand | Scoop.it
Thousands of company leaders around the world ask: Does customer service truly differentiate a company -- head and shoulders -- above the competition? Do customers return to companies because of cu...
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Change: Am I Ready?

Change: Am I Ready? | rethinking brand | Scoop.it
Over the past few weeks, we have been discussing different aspects of change—most recently, with suspension on how we can move forward on our own pace when it comes to change. But once we’ve made the commitment to change, how do we know we are ready?
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Social Enterprise: A Balancing Act of Profit and Purpose | Sustainable Brands

Social Enterprise: A Balancing Act of Profit and Purpose | Sustainable Brands | rethinking brand | Scoop.it
The value of social entrepreneurship revolves around the ideals of the entrepreneur, who is engaged in a constant balancing act between “profit and purpose”.
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