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Business Brand Rocks with New Ben & Jerry's Flavor

Business Brand Rocks with New Ben & Jerry's Flavor | rethinking brand | Scoop.it
An iconic business brand rocks with the announcement of its latest product. Ben and Jerry's, the ice cream company known for its outrageous flavors is back.
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Rescooped by david o'connor from Street & Guerrilla Marketing
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Belgium: A dramatic surprise on a quiet square

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... 


Via Mayda Bakri
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