rethinking brand
Follow
Find
838 views | +0 today
Rescooped by david o'connor from timms brand design
onto rethinking brand
Scoop.it!

Boom Goes the Cloud - CX (formerly Cloud Experience) launched

Boom Goes the Cloud - CX (formerly Cloud Experience) launched | rethinking brand | Scoop.it

In Beta and Alpha versions last year, CX (formerly Cloud Experience), a “cloud storage and data file management system,” launched this month. Aiming to compete against Dropbox, CX allows users to sync their files, e-mail, and calendar on the magic place that is the cloud and they are trying to do it with more graphic and social media flair than Dropbox. Their new identity has been designed by Moving Brands.


Via Niels Biersteker, brandideas
more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by david o'connor from Organisation Development
Scoop.it!

Have changes in modern marketing led to a soft skills revolution?

Have changes in modern marketing led to a soft skills revolution? | rethinking brand | Scoop.it
Are the demands of modern marketing creating a re-prioritisation in skills requirements?

Via David Hain
david o'connor's insight:

Articulation and persuasion, the ability to embrace change, to spot opportunities and adapt strategies quickly, and also being passionate, curious and hungry to learn. All are the essential skills of the modern marketing revolutionary.

more...
David Hain's curator insight, May 27, 1:17 AM

Adbe report - 40% of marketers want to reinvent themselves, but only 14% know how to achieve this!

Miguel Paul Trijaud Calderón's curator insight, June 2, 3:14 AM

For every job, though, the number one thing we look for is general cognitive ability, and it’s not I.Q. It’s learning ability. It’s the ability to process on the fly. It’s the ability to pull together disparate bits of information. - Laszlo Bock.

Scooped by david o'connor
Scoop.it!

Dear Leaders: Humanize Your Brand

Dear Leaders: Humanize Your Brand | rethinking brand | Scoop.it
Back in ancient times (let's go with 1970s or 1980s) when mainframes ruled the world and “friends” were people you actually knew, the rules of engagement were very different. Companies and customers met when a transaction was taking place. Otherwise, everyone went their separate ways and did their own thing. [...]
more...
No comment yet.
Scooped by david o'connor
Scoop.it!

Presentation Lessons from Hollywood

Presentation Lessons from Hollywood | rethinking brand | Scoop.it
david o'connor's insight:

I am a big fan of storytelling. Some great insights here.

more...
No comment yet.
Rescooped by david o'connor from brand innovation
Scoop.it!

Future Of Work: A Flat Army Of Open Leadership via A.G. Lafley

Future Of Work: A Flat Army Of Open Leadership via A.G. Lafley | rethinking brand | Scoop.it
Flat Army? What the heck is a Flat Army? Work environments need not feel like a military camp or a ruthless command-and-control operation. The process of work should be fun, innovative, creative an...

Via A.Busetti, david o'connor
more...
David Hain's curator insight, October 21, 2013 9:17 AM

"At P&G, Lafley opened up everything. He wanted his leaders to be more collaborative, and just as importantly, he wanted his employees to be open. As a results, magic happened. He branded this open architecture “Connect and Develop” or “C&D.” The framework reached across all employees, regardless of title, and it drove not only revenue and profitability, but also employee engagement."


Given that the published engagement figures have rarely moved over the last 10 years, we need more people to investigate how to be flat army commanders!

Rescooped by david o'connor from Designing design thinking driven operations
Scoop.it!

The Network Secrets of Great Change Agents

The Network Secrets of Great Change Agents | rethinking brand | Scoop.it
The Network Secrets of Great Change Agents via @HBR http://t.co/KVQ0I36wQ2 #networking #systems #innvation

Via Fred Zimny
david o'connor's insight:

Very true. I have met Josh, many times, on many engagement projects.

more...
David Hain's curator insight, October 16, 2013 8:04 AM

We need as many change networks as we can get...

Scooped by david o'connor
Scoop.it!

Branding Strategy Insider | 7 Ways To Radicalize Your Brand To Victory

Branding Strategy Insider | 7 Ways To Radicalize Your Brand To Victory | rethinking brand | Scoop.it
There’s comes a point in the lifecycle of most brands when they hit critical complacency. The marque has mainstreamed to the point where it effectively blends with its surroundings to form part of the amorphous middle.
more...
No comment yet.
Scooped by david o'connor
Scoop.it!

Gamify your Startup: Why ‘Childish’ Games are Good for Business

Gamify your Startup: Why ‘Childish’ Games are Good for Business | rethinking brand | Scoop.it
If you are a startup, you are definitely in a…
david o'connor's insight:

It aint childish. it is good business.

more...
No comment yet.
Scooped by david o'connor
Scoop.it!

The Death of the Tagline

The Death of the Tagline | rethinking brand | Scoop.it
The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics. There’s certainly evidence that taglines have diminished in importance.
more...
No comment yet.
Scooped by david o'connor
Scoop.it!

Purpose, Passion and Profits

Purpose, Passion and Profits | rethinking brand | Scoop.it
How your brand and internal culture can combine to create a powerful new profit drivers for financial institutions in a post-recessionary economy.
more...
No comment yet.
Scooped by david o'connor
Scoop.it!

Is Expertise the Problem?

Is Expertise the Problem? | rethinking brand | Scoop.it
We’re all trained to seek the status of expert. In busi…
more...
No comment yet.
Scooped by david o'connor
Scoop.it!

"You Cannot Delegate Vision" | Stanford Graduate School of Business

"You Cannot Delegate Vision" | Stanford Graduate School of Business | rethinking brand | Scoop.it
The founder of boot and apparel maker Ariat International says entrepreneurs should visualize "massive success from day one."
more...
No comment yet.
Rescooped by david o'connor from #BetterLeadership
Scoop.it!

David Hain on the benefits of Appreciative Inquiry | aboutleaders.com

David Hain on the benefits of Appreciative Inquiry | aboutleaders.com | rethinking brand | Scoop.it

Have you ever heard the phrase: People join organizations, but leave managers. What would your employees say about you?


Via AlGonzalezinfo
more...
Vilma Bonilla's curator insight, August 19, 2013 8:28 PM

Muy interesante.

Kevin Watson's curator insight, August 21, 2013 4:58 AM

Great article!

Karen Dietz's comment, August 29, 2013 6:48 PM
Many thanks for your comments Anjela, Vilma, and kjcoach! I think AI has many benefits to bring to all of us.
Scooped by david o'connor
Scoop.it!

The Case for the Brand Ideal

The Case for the Brand Ideal | rethinking brand | Scoop.it
Behind many a successful product, there’s a sharply focused intention to improve lives.
more...
No comment yet.
Scooped by david o'connor
Scoop.it!

Brand Deep Dives: A Tool to Co-Create Common Convictions | Sustainable Brands

Brand Deep Dives: A Tool to Co-Create Common Convictions | Sustainable Brands | rethinking brand | Scoop.it
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Here they describe the fourth tool, the Brand Deep Dive.
more...
No comment yet.
Scooped by david o'connor
Scoop.it!

Make your Feedback Process More Powerful with Core Values | 7Geese

Make your Feedback Process More Powerful with Core Values | 7Geese | rethinking brand | Scoop.it
david o'connor's insight:

Brand values, giving direction to and informing employee feedback and appraisal.

more...
No comment yet.
Rescooped by david o'connor from Story and Narrative
Scoop.it!

To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | rethinking brand | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


Via Gregg Morris
more...
Richard Baxter's curator insight, November 15, 2013 1:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 17, 2013 9:57 PM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 3:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

Rescooped by david o'connor from Organisation Development
Scoop.it!

How leaders create a culture of purpose from @tshnall

How leaders create a culture of purpose from @tshnall | rethinking brand | Scoop.it

Recent study from the annual Deloitte Core Beliefs and Culture Survey indicate several common grounds for both employees and leaders. Fundamentally employers have a key role to play in unleashing potential and talent and creating a working environment where employees can freely be themselves and go beyond the call of duty. This post from my friend @tshnall points to a key industry trend in employees being considered as brand ambassadors. This in turn becomes the key success ingredient to attract customers and build brand loyalty. Kudos Tal!


Via Johann Gauthier, David Hain
more...
John Michel's curator insight, October 20, 2013 5:37 PM

To be an exceptional organization, companies and leaders must focus on the intangible elements of culture-building. Employees rank intangible elementssuch as regular and candid conversations (50%), employee recognition (49%), and access to management/leadership development (47%) highest.

David Hain's curator insight, October 20, 2013 11:19 PM

Win:win if you can do it...

Scooped by david o'connor
Scoop.it!

Brands That Go Stealth

Brands That Go Stealth | rethinking brand | Scoop.it
When major brands face a situation where low-cost competitors are stealing share, many smart companies don’t try to fight low-cost competition head on; instead they develop a second brand—a “fighter
more...
No comment yet.
Rescooped by david o'connor from Leadership, Management and EVOLVABILITY
Scoop.it!

Simon Sinek: How Extraordinary Leaders Evolve

Simon Sinek: How Extraordinary Leaders Evolve | rethinking brand | Scoop.it

 

Leadership writer and top TED speaker Simon Sinek explains how great leaders create a circle of safety for their teams...

 

The leaders control the circle of safety. To be the leader, you have to belong to our tribe.

 

We have to feel like you serve us, and we would happily serve you.

 

A "circle of safety" makes sense in a literal way for our ancestors, but how does that apply in a business?

.

.

.

 

How can a leader use this idea of safety to improve his or her businesses?

.

.

.

 

So what about when the circle of safety fails?

.

.

.

 

What can a leader do if there's the modern-day business equivalent of a saber-tooth tiger attack?

.

.

.

 

What can someone do to be a better leader?

.

.

.

 

What if they're a manager rather than a CEO?

.

.

.

 

Real leaders are the very few willing to sacrifice themselves for their people.

 

When they do, we will do anything to see that our leader's visions are advanced.

 

That’s why we call them leaders: they go first...

 

 

Image adapted from: http://bit.ly/18MA9PT

 


Via Mhd.Shadi Khudr
more...
donhornsby's curator insight, October 29, 2013 4:56 AM

(From the article): Leadership has one definition: leaders are willing to sacrifice themselves for their people. As a senior leader you have to extend the circle wider, and if you have 3 people that work for you, your job is to work for them.

 

Real leaders are the very few willing to sacrifice themselves for their people. When they do, we will do anything to see that our leader's visions are advanced.

Mhd.Shadi Khudr's comment, October 30, 2013 8:08 AM
All the best
David Hain's curator insight, November 4, 2013 10:31 PM

Making it safe to grow...

Rescooped by david o'connor from timms brand design
Scoop.it!

4 Brand Positioning Strategies for Multi-Product Categories - Business 2 Community

4 Brand Positioning Strategies for Multi-Product Categories - Business 2 Community | rethinking brand | Scoop.it

Brand architecture serves as the corporate roof under which a business can protect and unify its brand portfolio. Fortune 500 companies, e.g. the P&Gs, Krafts, and Coca-Colas of the world, utilize brand positioning strategies to protect their numerous brands from external market forces, as well as to unify brands in order to enhance consumer associations and perceptions. The process of developing brand architecture is a strategic one, based on identifying threats and creating strong corporate bonds amongst brands that work to mitigate the risk of brand failure. These risks can come from not only consumer preferences, but market fragmentation, competitors, and the pressure to extend existing brand recognition across multiple products. With threats like these in an ever-expanding and competitive global marketplace, companies with weak brand infrastructures will struggle to compete.

 

Hostess, maker of the iconic Twinkie, is a recent example of a major brand failure. The company’srefusal to modify its product line in order to adapt to changing consumer tastes is cited as a major reason why Hostess plummeted into bankruptcy. Since the company’s collapse, private equity firms Metropoulos & Co. and Apollo Group Management have purchased Hostess with the goal of building a stronger and more stable corporate roof under which the Twinkie, Ding-Dong, and other Hostess brands may again flourish. The two private equity firms will need to decide how to best position the brands in order to mitigate the risks posed by the many volatile and unpredictable market threats. If industry best practices are any indication, Metropolous and Apollo Group will position the Hostess brand by modeling one of the four most common brand positioning strategies, shown in the infographic below.


Via Russ Merz, Ph.D., Alexander Hamilton, brandideas
more...
German Grebenyuk's curator insight, August 21, 2013 6:29 PM

I quite enjoyed the article, I find it interesting how different brands from company’s portfolio can influence one another, as well as the company’s image as a whole. For instance Unilever’s Dove and Axe brands seem to be a bit contradicting – while Dove is pursuing its “Real Beauty” campaign, Axe took an approach which can be deemed by many as sexist. Not surprisingly, Unilever went for “House of Brands” strategy and tries to keep Axe and Dove separate.

Cen Xun's comment, August 22, 2013 12:39 AM
this article is quite interesting!! it is very easy to understand the different between brands, the pos and neg of them and what strategy is suitable, easy to understand for everyone
Melika Trott's comment, August 22, 2013 8:19 PM
German, I agree and also find it interesting that a brands profiles can influence one another. Good brand architecture is essential to the success of a brand, without it, or if it is not done correctly, long term success is unlikely, as we have seen with the articles example of Hostess. A very insightful article which most of us can learn from.
Scooped by david o'connor
Scoop.it!

Happy 25th Birthday to Nike's 'Just Do It,' the Last Great Advertising Slogan | Adweek

Happy 25th Birthday to Nike's 'Just Do It,' the Last Great Advertising Slogan | Adweek | rethinking brand | Scoop.it
Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history.
more...
No comment yet.
Scooped by david o'connor
Scoop.it!

7 Tricks to Tease Out Your Brand's Personality

7 Tricks to Tease Out Your Brand's Personality | rethinking brand | Scoop.it
Seven exercises developed by world-class branding firms that you can use to identify your bank or credit union's real emotional brand traits.
more...
No comment yet.
Rescooped by david o'connor from Talent Management; Engagement
Scoop.it!

Successful companies are “nice”

Successful companies are “nice” | rethinking brand | Scoop.it
“There’s no way to institutionalize or “corporatize” niceness…. It has to come from the top, and from there it will filter down…” We live in a world where information travels quickly and powerfully...

Via Anne Leong
more...
John Ludike's curator insight, August 27, 2013 2:10 AM

Very few of these and can be tracked via reputations on Glassdoor .com

Erin Olson's curator insight, August 27, 2013 8:27 PM

...and successful teachers are "nice", too

Perry Wilson's curator insight, August 28, 2013 10:11 AM

Do you think this is true? Are we becoming collaborative? I've worked and led in the Credit Union sector and I've always found collaboration better then cutthroat.

Rescooped by david o'connor from #BetterLeadership
Scoop.it!

Build Your Leadership Prototype

Build Your Leadership Prototype | rethinking brand | Scoop.it
Be deliberate in your leadership prototype design.   Test it across many contexts.  Find the weak spots. Make them stronger.  Test some more.   Acknowledge flaws.  Learn.  Grow.

Via donhornsby, AlGonzalezinfo
more...
AlGonzalezinfo's curator insight, August 14, 2013 4:51 AM

Great scoop Don!  I love this post by Karin Hurt because it asks us to be deliberate about our leadership and provides a creative model to help us do just that!  Very creative!

 

From the post:

 

But, what’s your ideal leadership prototype?

 

What are you working on becoming?

 

Not some textbook leadership prototype, or what someone else wants you to be.   

 

 

~Build your prototype of your leadership at it’s very best.~

 

Patricia D. Sadar - Career and Leadership Acceleration Coach's comment, September 5, 2013 10:47 AM
Hi Don and Al! Always great to read your spot on comments. I could not agree more with the conept of building your own leadership prototype. Each executive that I work with the first month is focused solely on them reflecting and determining their leadership brand. After we both know what success looks like and how we will measure, then we both have a compass to measure progress and their success.
Patricia D. Sadar - Career and Leadership Acceleration Coach's comment, September 5, 2013 10:48 AM
In my humble opinion, the power that we have as leaders comes when we are authentic, we know who we are, and our actions, words, and behaviors are congruent with our leadership brand.
Scooped by david o'connor
Scoop.it!

Mind Mapping: A New Negotiation Skill?

Mind Mapping: A New Negotiation Skill? | rethinking brand | Scoop.it
To your negotiation toolkit, consider adding a new skill: mind mapping. In a recent article in the Wall Street Journal, Zack Anchors describes how
more...
No comment yet.