Through years of research, we knew that the key to motivating any action from target audience members was first to stir their emotions, and then to challenge their intellect.
Via Jean-Philippe D'HALLUIN
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Rescooped by david o'connor from "employee engagement enhancement" onto rethinking brand |
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Here is a very cool street marketing operation where a fast food giant teams up with a public transportation company. In cooperation with PKP (Polish State Railways) DDB Social Creativity has programmed a special timetable and installed it on the way to McDonald's. It tells you departure time, destination, platform and waiting time measured not in minutes or hours but... in hamburgers, cokes and fries you manage to eat before your train leaves. Via Mayda Bakri Delete the scoop?
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An international community of artists has converged upon the U.K. under the banner of a project called “Brandalism.” The effort spanned five days and the cities of London, Manchester, Leeds, Birmingham and Bristol, and by the time the crew was finished over 33 billboards had been subverted, in what the group calls the largest ever subvertising project in U.K. history. Via Mayda Bakri Delete the scoop?
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