Here is a very cool street marketing operation where a fast food giant teams up with a public transportation company. In cooperation with PKP (Polish State Railways) DDB Social Creativity has programmed a special timetable and installed it on the way to McDonald's. It tells you departure time, destination, platform and waiting time measured not in minutes or hours but... in hamburgers, cokes and fries you manage to eat before your train leaves.


Via Mayda Bakri