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Rescooped by david o'connor from Personal Branding & Leadership Coaching
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Defining Your Brand Purpose

Defining Your Brand Purpose | rethinking brand | Scoop.it
The term “purpose” has risen in business prominence as brands look for ways to connect what they are evaluated for in the short term, with their commitments over longer timeframes.

Via Stefano Principato
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Rescooped by david o'connor from Good Management
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Banksy. A brand voice rich in storytelling

Banksy. A brand voice rich in storytelling | rethinking brand | Scoop.it

Tim Wood: "Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful."


Via The Digital Rocking Chair, Ali Godding
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