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Rescooped by david o'connor from Street & Guerrilla Marketing
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Poland: McDonald's Hamburger Timetable

Here is a very cool street marketing operation where a fast food giant teams up with a public transportation company. In cooperation with PKP (Polish State Railways) DDB Social Creativity has programmed a special timetable and installed it on the way to McDonald's. It tells you departure time, destination, platform and waiting time measured not in minutes or hours but... in hamburgers, cokes and fries you manage to eat before your train leaves.


Via Mayda Bakri
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Rescooped by david o'connor from Street & Guerrilla Marketing
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“Brandalism”: An Anti-Advertising Movement Led By Street Artists

“Brandalism”: An Anti-Advertising Movement Led By Street Artists | rethinking brand | Scoop.it

An international community of artists has converged upon the U.K. under the banner of a project called “Brandalism.” The effort spanned five days and the cities of London, Manchester, Leeds, Birmingham and Bristol, and by the time the crew was finished over 33 billboards had been subverted, in what the group calls the largest ever subvertising project in U.K. history.


Via Mayda Bakri
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Shani McGee's curator insight, March 26, 2014 3:59 PM

I find this article quite interesting, as I have never heard of this happening before. Brandalism?! Are these people seen as our 'enemies'. As a student studying Marketing I find it very offensive in a way that these individuals are ruining the hard work of others. Really is a dog eat dog world out there huh!