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Rescooped by david o'connor from Street & Guerrilla Marketing
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Invisible Ads Can Only Be Seen When Wearing Sunglasses [Video] - PSFK

Invisible Ads Can Only Be Seen When Wearing Sunglasses [Video] - PSFK | rethinking brand | Scoop.it

To introduce its new range of deodorant, LYNX created the world’s first invisible ad in Sydney, Australia. The concept used an abandoned terrace house where the windows were replaced with special LED screens. For the usual passers-by, the screens would appear blank. However, for those who are wearing sunglasses, they were able to see the raunchy videos of couples making out.


Via Mayda Bakri
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Rescooped by david o'connor from Street & Guerrilla Marketing
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“Brandalism”: An Anti-Advertising Movement Led By Street Artists

“Brandalism”: An Anti-Advertising Movement Led By Street Artists | rethinking brand | Scoop.it

An international community of artists has converged upon the U.K. under the banner of a project called “Brandalism.” The effort spanned five days and the cities of London, Manchester, Leeds, Birmingham and Bristol, and by the time the crew was finished over 33 billboards had been subverted, in what the group calls the largest ever subvertising project in U.K. history.


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Shani McGee's curator insight, March 26, 2014 3:59 PM

I find this article quite interesting, as I have never heard of this happening before. Brandalism?! Are these people seen as our 'enemies'. As a student studying Marketing I find it very offensive in a way that these individuals are ruining the hard work of others. Really is a dog eat dog world out there huh!