Shoppers are checking their phones in ever-greater numbers while they browse brick-and-mortar stores, and marketers are targeting them with offers and information to help encourage purchase at the last mile. But according to research from branding solutions provider G2 USA and Savitz Research, consumers do not appreciate when those mobile in-store technology offerings don’t work, and are likely to fault the brand for the inconvenience—a situation that does not bode well for sales.
Growing numbers of independent boutiques are finding their competitive edge on the web, reports Marisa Meltzer in The New York Tiimes (8/2/12). “How can I distinguish myself from massive web sites that can crush me in terms of return policies and free shipping?” asks Jill Wenger, owner of Totokaelo, a Denver-based boutique..
Whiskers Holistic Pet Care sells products at retail but does not think of itself as a store, reports Rebecca Flint Marx in The New York Times (7/15/12). Owned by Randy and Phil Klein since 1988, Whiskers “stocks everything the Birkenstock set could possibly need to care for a four-legged friend: floral essences, organic catnip, collars made from soy, fresh and frozen raw food, biodegradable dog beds and ‘natural calmatives...’
Hairdressers, florists and fashion boutiques are following in the treadmarks of food trucks, reports Hadley Malcolm in USA Today (6/27/12). Stacey Steffe, a vintage clothes retailer, and Jeanine Romo, a jeweler, were inspired to launch Le Fashion Truck...
It was called the Daily Deal Summit, but even the speakers were taking issue with the title. As the industry matures, many in the space say they’re moving away from the term “daily deals” and toward plain old e-commerce.
The battered US economy has driven price-conscious consumers online to do research before making a purchase, and eMarketer estimates that there will be 92.5 million online coupon users by the end of 2012...
Personalization is permeating ecommerce in areas such as product recommendations and customer service. Now personalized pricing is the latest fertile area of focus for multichannel retailers, according to a new eMarketer report, “Multichannel Pricing Strategy."
Clinique is realizing greater sales by leaving shoppers alone, reports Elizabeth Holmes in The Wall Street Journal (6/28/12). The concept is known as “open sell” and first took off with Sephora, “whose hands-on product displays and testers attract a lot of shoppers...”
In Best Buy’s troubles, Abt Electronics sees opportunities, reports Stephanie Clifford in The New York Times (6/19/12). Running counter-trend in a big way, Abt continues to build out its 350,000 square-foot store near Chicago...
For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore...
Macy’s is turning some of its backrooms into warehouses to compete more effectively against Amazon and other online retailers, reports Dana Mattioli in the Wall Street Journal (5/15/12). “We’ve spent the last 153 years building warehouses,” says Peter Sachse, Macy’s chief stores officer. “We just called them stores.”
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