Online Tools for the Luxury Retailer
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E-Commerce Soars in China

E-Commerce Soars in China | Online Tools for the Luxury Retailer | Scoop.it
The explosive growth of electronic shopping in China has led to the country’s emergence as one of the world’s busiest online markets, according to a new report.

Via Nina Devouge
Contenix's insight:

For the last several years luxury brands have been weathering the economic slowdown in the U.S. and Europe by redirecting product supply and boutique investment to China. While it now appears that the Chinese luxury market (and overall economy) is slowing down this recent article in the New York Times would suggest that e-commerce has huge momentum in China

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Online Tools for the Luxury Retailer
Enabling Retailers to Mobilize and Socialize their business
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25pc of fashion brands’ customers are luxury newcomers: American Express - Luxury Daily - Research

25pc of fashion brands’ customers are luxury newcomers: American Express - Luxury Daily - Research | Online Tools for the Luxury Retailer | Scoop.it

Via Gian Marco Saleri
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Gian Marco Saleri's curator insight, June 4, 2013 5:19 AM

The “Luxury’s Changing Landscape” presentation based on findings from American Express Business Insights profiles shoppers that purchased luxury fashion for the first time in the past year. Despite what marketers may assume, Generation X and Generation Y are representewww.luxurydaily.comd equally throughout the whole luxury consumer segment as well as the luxury newcomer group.

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Connecting Offline Shopping With E-Commerce, Curebit Partners ...

Connecting Offline Shopping With E-Commerce, Curebit Partners ... | Online Tools for the Luxury Retailer | Scoop.it
Curebit, an e-commerce startup which has built its business around optimizing and tracking word-of-mouth referrals for customers like Bonobos, Restaurant.com,..
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Retail Stats That Matter

  • Instore retail sales are flat
  • Mobile app sales are growing 80% year over year
  • Luxury consumers are starting their research and purchase process   online
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US Jewelry Store Sales +10% - Rapaport

US Jewelry Store Sales +10% - Rapaport | Online Tools for the Luxury Retailer | Scoop.it
Rapaport
US Jewelry Store Sales +10%
Rapaport
The CPI for jewelry has also been lower each month this year. Meanwhile, advanced estimates for sales at U.S. department stores in April reflected a decline of 6.9 percent year on year at $13 billion.
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How Important Is a Mobile-Optimized Site for Your Business?

How Important Is a Mobile-Optimized Site for Your Business? | Online Tools for the Luxury Retailer | Scoop.it

Mobile consumption is on the rise -- is your website prepared?


The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for mobile — at what cost?


First, the numbers. Mobile traffic currently makes up 10% of global Internet traffic, as shown in the chart below, and next year more people will use mobile phones than PCs to get online, according to Gartner. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.


Yet many businesses have not yet optimized their websites for mobile, frustrating visitors with tricky navigation and slow loading times. Jesse Haines, group marketing manager for Google Mobile Ads, told Mashable that a survey of major advertisers in early 2011 showed only 21% had launched a mobile-friendly site. A 2012 L2 study of the top 100 fashion, beauty, retail, hospitality, and watch and jewelry brands found that only two-thirds had mobile-optimized sites, and yet a third of those did not allow consumers to shop from their sites.


If you’re in the business of ecommerce, those figures should help you benchmark what you’re already losing in dollars, but a recent survey from Google underlines the damage you might also be doing to your brand by not having your site optimized for mobile.


The survey, which tallied responses from 1,088 U.S. adult smartphone owners, found that:

  • Mobile sites lead to mobile purchases. This is a no-brainer: Shoppers are more likely to buy a product or service if your site is optimized for mobile. Three-fourths said they are more likely to return to a site in the future if the experience on mobile is good.
  • If your site isn’t optimized for mobile, shoppers will go elsewhere. The majority of participants in the survey said that if they can’t find what they’re looking for on your site, they’ll sooner seek out a competitor’s mobile-friendly site instead of switching to a PC to revisit yours.
  • A bad mobile experience can damage a company’s brand. A bad mobile experience can create bad feelings about your company. Nearly half of participants in the survey said they feel frustrated and annoyed when they happen across a site that’s not mobile-friendly, and that it makes them feel like a company doesn’t care about their business. More than half said a poor mobile experience makes them less likely to engage with a company in the future.


Convinced? We’ve rounded up some resources to help you make your site suitable for mobile visitors:

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UniqueWebsites's curator insight, June 20, 2013 1:05 PM

Some phones will give you an "OK" version of a non-responsive site, but creating a responsive site will give all viewers - mobile, ipads and PCs - a good user experience.

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Blue Nile Q1 Sales Up 16.9% To $97.1 million

Blue Nile Q1 Sales Up 16.9% To $97.1 million | Online Tools for the Luxury Retailer | Scoop.it

Online diamond and jewelry retailer, Blue Nile, Inc., said Thursday that net sales increased 16.9 percent to $97.1 million for the first quarter ended March 31, led by a near 20-percent increase in U.S.


Via Riaz Khan
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8 Ways to Expand Your Pinterest Presence

8 Ways to Expand Your Pinterest Presence | Online Tools for the Luxury Retailer | Scoop.it
47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Here are eight recommendations for success on Pinterest.

Via Bill Cosgrove
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The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest - Business 2 Community

The Perfect Pinterest Pin: How To Optimize Your Images For Maximum Engagement On Pinterest - Business 2 Community | Online Tools for the Luxury Retailer | Scoop.it

Via Allison Tyler
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E-commerce Goes Mobile and Global: The ‘One-Stop-Shop’ Trend

E-commerce Goes Mobile and Global: The ‘One-Stop-Shop’ Trend | Online Tools for the Luxury Retailer | Scoop.it
Retailers know that when it comes to online shopping, they must implement a mobile strategy.

Via Riaz Khan
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E-Commerce Soars in China

E-Commerce Soars in China | Online Tools for the Luxury Retailer | Scoop.it
The explosive growth of electronic shopping in China has led to the country’s emergence as one of the world’s busiest online markets, according to a new report.

Via Nina Devouge
Contenix's insight:

For the last several years luxury brands have been weathering the economic slowdown in the U.S. and Europe by redirecting product supply and boutique investment to China. While it now appears that the Chinese luxury market (and overall economy) is slowing down this recent article in the New York Times would suggest that e-commerce has huge momentum in China

more...
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The 7 Hottest Watches At The World's Biggest Timepiece Fair

The 7 Hottest Watches At The World's Biggest Timepiece Fair | Online Tools for the Luxury Retailer | Scoop.it
The world's biggest watch show is wrapping up in Basel, Switzerland. 
Hundreds of watch and jewelry retailers from around the globe showed off their finest goods and newest designs at the fair, called Baselworld.

Via Riaz Khan
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56% of U.S. smartphone owners use mobile commerce apps

56% of U.S. smartphone owners use mobile commerce apps | Online Tools for the Luxury Retailer | Scoop.it
Internet Retailer - Technology/Mobile Commerce - 56% of U.S. smartphone owners use mobile commerce apps

Via Don Dea
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Don Dea's curator insight, May 11, 2013 4:57 AM

55.9% of U.S. smartphone owners used m-commerce apps in March—on average they conducted 30.8 sessions spending 91.0 minutes in the apps, Arbitron Mobile says. Shopping apps are more popular across the pond. 66.8% of U.K. smartphone owners used m-commerce apps in March—on average they conducted 54.5 sessions spending 134.8 minutes in the apps. 57.6% of smartphone owners in Germany used m-commerce apps in March—on average they conducted 32.1 sessions spending 74.3 minutes in the apps. And 52.5% of smartphone owners in France used m-commerce apps in March—on average they conducted 23.9 sessions spending 56.1 minutes in the apps.