Supermarket Asda carried out a poll through its Facebook page and found that customers are visiting its online site, Asda.com, to put together a shopping list that fits their budget. They then take the list to the store to do their shopping.
The results speak of a new feeling among consumers that they need to be extra careful even with essential spending such as food. Asda found cost-cutting measures also included half-filling petrol tanks to increase fuel efficiency, and cutting their own hair.
They are published as part of Asda’s latest Asda Income Tracker, published this week, which found UK families were £11 worse off in July 2011 than at the same time last year. The average UK household had discretionary income of £166 a week in July 2011, 6.4% lower than the same time last year.
WordPress, the free open-source CMS that powers 1/6 of the top million websites, allows you to install e-commerce enabled themes. Daily Deal is one such wordpress theme that allows you to run a Groupon style group-buy site for a particular market niche. It’s not the first, but it’s from a leading and respected WordPress theme shop, Templatic – with an active support forum. The theme allows you to broker deals between businesses and buyers in your market niche. Businesses can create accounts and submit deals (digital products, coupons, vouchers, etc) that you can approve, reject, edit and manage. Deals run for the time duration specified by the vendor or until the item stock runs out. Buyers can purchase deals with various integrated payment options (7 payment gateways), with relevant notification emails sent to the admin, sellers and buyers throughout the process.
More than a third (35% to be precise) of UK consumers will do more shopping on their smartphones this Christmas than ever before, according to eDigitalResearch and IMRG, as the popularity of shopping and browsing on mobile devices continues to increase.
Sky partnered with Sainsbury's to highlight it's iPad sports service Sky Go.
The front of the carts are fitted with sensors, which let off a warning beep if an engrossed shopper is close to bumping into something. The onboard battery has a self-charging solar panel to ensure that the iPads never run out of power.
The luxury fashion brand Burberry has spurned glossy magazine adverts in favour of a Facebook campaign to promote the global launch of its latest fragrance, Burberry Body...over 60 per cent of its annual marketing budget is now devoted to digital media – more than three times the market average.
TopShop U.K.-based retailer TopShop has teamed up with SCVNGR, a location-based mobile gaming app, in an effort to get shoppers into its stores this season. Beginning Sept. 5, anyone near a store can play using the SCVNGR app. Players choose the reward they want, such as a 20% in-store discount or a shopping spree, and complete challenges like taking a picture of their favorite back-to-college outfit at TopShop in order to earn points toward the reward.
Marketing Week reports that Kraft is piloting a suite of electronic brand tools that use data to plot the most effective marketing investment for its brands. Speaking as Kraft announced that it is to spin off its grocery business, Daryl Fielding, vice president of marketing for Kraft Foods Europe, says the new consumer journey tools have been developed to help Kraft prioritise channel and media investment. It is part of a new approach to marketing within the global food business that she says “changes the conversation internally, between agencies, partners and consumers”. Fielding says: “We’ve invested in creating a proprietary, bespoke [tool] that will help us understand where we can best place our marketing investment, where are the ’off ramps’ and the ’on ramps’ on the path to purchase and where we might lose consumers and where we might gain them.” She adds: “This tool and thinking will enable you to understand where is the priority for the brand at that particularly point in its cycle and where you should most readily deploy your investment.” The tool takes sales data and information about in-store marketing, on pack messaging and brand awareness and the consumers path to purchase. It has already been used on the Tassimo coffee brand and will be applied to the LU biscuit brand, Milka chocolate and Mac n Cheese in the US.
MyKea’s success can partly be attributed to the widespread appeal of the concept. In fact, the company has even fielded enquiries from countries such as Brazil and New Zealand, where IKEA has no stores. However, the team at MyKea must also take credit for the way in which this demand has been met, and for their ability to consistently adapt and meet consumer demand. Mykea’s journey so far is a testament both to Gert’s flexibile approach and to his conceptual focus. Both of which will become even greater challenges as the business grows.
Retail sales volumes fell on a year ago in August at the fastest pace for over a year, the CBI said today (Thursday). Meanwhile, retailers were the most negative they have been about the general business situation since February 2009. The CBI’s latest quarterly Distributive Trades Survey found that 31% of retailers saw the volume of sales rise in the two weeks to 16 August, while 46% said they fell. The resulting rounded balance of -14% was in line with expectations (-12%), and the most negative since May 2010 (-18%).
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