Retail
Follow
Find
2.7K views | +0 today
 
Scooped by Mike Spencer
onto Retail
Scoop.it!

Loyalty programs can do more: News from warc.com

Loyalty programs can do more: News from warc.com | Retail | Scoop.it

Loyalty Programmes Can Do More

Mike Spencer's insight:

MELBOURNE: Loyalty programs do not equal customer loyalty, but there are significant opportunities for retail brands to become more valuable to consumers by offering multiple emotional and transactional benefits, a new report has argued.

For Love Or Money?, from strategic marketing company Directivity and digital agency Citrus, examined Australian loyalty programs, based on the findings from an online panel of 1,010 Australians over the age of 16.

It found that while 80% of consumers buy more from retailers with loyalty programs and 55% choose brands that have a program compared to those without, just 46% feel more loyal to the retail brand despite being a member of their program.

Some 41% of respondents felt loyalty programs had improved in recent years and offered good benefits to members. The authors suggested that this presented an opening for loyalty programs to "strive to be more valuable".

Unsurprisingly, most consumers rated financial rewards highly, with 80% saying discounts were very important when making purchases.

Points-based programs where members can redeem points for vouchers, products or other rewards were the second most popular benefit, on 77%.

The unexpected was also rated highly, in third place with 67% valuing surprise gifts or rewards that arrived without making a redemption.

"Basic monetary rewards give retailers a 'ticket to play' in the loyalty game," said Adam Posner, CEO of Directivity, "but the real opportunity lies in building deeper engagement with members through more personally relevant, unexpected and emotional rewards."

"This plays out in the research which shows surprise rewards such as a gift on your birthday, exclusive offers or special experiences go a long way to overcoming the belief that programs don't offer any real value," he added.

His words were echoed by Citrus CEO Peter Noble, who observed that while financial rewards were the motivation for joining loyalty programs, "a winning program is one that also has multiple emotional and unexpected benefits creating an element of 'surprise and delight' and tailoring offers based on consumer needs and preferences". 

Coles Flybuys, Woolworths Everyday Rewards and Qantas Frequent Flyer were the loyalty programs most mentioned by respondents as 'doing a particularly good job'. 

Read more at http://www.warc.com/LatestNews/News/EmailNews.news?ID=31436&Origin=WARCNewsEmailtwitter%20mo%20farrah#q5ZF8KulAfH8plkK.99

more...
No comment yet.
Retail
Anything new, interesting, pioneering or innovative in the word of retail
Curated by Mike Spencer
Your new post is loading...
Your new post is loading...
Suggested by Tim Spencer
Scoop.it!

Social Commerce Platform Shoppost Sets Up Shop on Amazon Webstore

Social Commerce Platform Shoppost Sets Up Shop on Amazon Webstore | Retail | Scoop.it
The Shoppost social commerce platform from Zantler is now available for Amazon Webstore sellers, enabling them to market and sell their products and services in-stream on Facebook,
more...
No comment yet.
Scooped by Mike Spencer
Scoop.it!

What the Vinyl "Comeback" Really Looks Like... - Digital Music News

What the Vinyl "Comeback" Really Looks Like... - Digital Music News | Retail | Scoop.it
source: Recording Industry Association of America (RIAA).  All figures in millions, US-based, and inflation-adjusted.  
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

Amazon targets Christmas rush with first physical store

Amazon targets Christmas rush with first physical store | Retail | Scoop.it
Amazon has bucked the direction of travel adopted by every fellow retailer by switching from the online world in which it dominates to...
more...
No comment yet.
Scooped by Mike Spencer
Scoop.it!

Target Flips the Switch on New In-Store Navigation Features | Street Fight

Target Flips the Switch on New In-Store Navigation Features | Street Fight | Retail | Scoop.it
"We want to build mobile experiences that Target guests will love," Alan Wizemann, VP of product and mobile for Target.com told Street Fight. "We believe the
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

11 ways Marks & Spencer is improving the multichannel experience

11 ways Marks & Spencer is improving the multichannel experience | Retail | Scoop.it
I’ve written two posts already about Marks & Spencer's new website. It’s not a love-in, in fact both posts have generated some good debate.
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

Amazon adds Flow's augmented reality to main shopping app

Amazon adds Flow's augmented reality to main shopping app | Retail | Scoop.it
Shoppers used Flow, a standalone app from Amazon's A9 unit, to search for, and purchase, items by simply taking a photo. Now, they can do it straight from the Amazon app. Read this article by Donna Tam on CNET News.
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

The storefront of the future? Tokyo department store digitizes its window display

The storefront of the future? Tokyo department store digitizes its window display | Retail | Scoop.it
Many national convenient store chains in Japan have installed digital signage at their storefronts to lure customers inside.
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

Mobile devices drive Boxing Day sales | IAB UK

Mobile devices drive Boxing Day sales | IAB UK | Retail | Scoop.it
New figures show consumers used mobile devices to browse and pay for Boxing Day bargains.
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

London Tube plans grocery services at stations - FT.com

London Tube plans grocery services at stations - FT.com | Retail | Scoop.it
London Underground is throwing its stations open to greater commercial development as part of an overhaul of the world’s oldest metro system designed to boost the network’s takings.
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

Co-op claims retail 'first' with Snapchat campaign | Marketing Magazine

Co-op claims retail 'first' with Snapchat campaign | Marketing Magazine | Retail | Scoop.it
Co-op claims retail 'first' with Snapchat campaign, The Co-operative claims it is the first major UK retailer to use Snapchat for marketing purposes, with a promotional campaign targeting students.
more...
No comment yet.
Scooped by Mike Spencer
Scoop.it!

Festive insights for retailers 2013 infographic

This infographic details our festive insights for retailers in 2013 with information and statistics about shopping in December and over the Christmas period, fr
more...
No comment yet.
Scooped by Mike Spencer
Scoop.it!

Macy's tests location-specific store discounts using Apple's iBeacon (video)

Macy's tests location-specific store discounts using Apple's iBeacon (video) | Retail | Scoop.it
The Bluetooth-based iBeacon feature in iOS 7 is theoretically ideal for retailers -- they can offer location-sensitive deals without having to track
more...
No comment yet.
Suggested by Retail Computer Solutions
Scoop.it!

This study uncovers how retailers can beat Amazon

This study uncovers how retailers can beat Amazon | Retail | Scoop.it
Amazon is winning the war in-store but through their showrooming study Parago have uncovered how retailers can beat Amazon.
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

Shoppost | Sell where you share.

Shoppost | Sell where you share. | Retail | Scoop.it
Shoppost is a web app created to help online retailers sell their products on social media news feeds through interactive posts and rich content.
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

John Lewis eyeing Oculus Rift opportunities to unite VR and in-store experiences

John Lewis eyeing Oculus Rift opportunities to unite VR and in-store experiences | Retail | Scoop.it
John Lewis has started looking at what virtual reality (VR) technologies such as Oculus Rift could bring to the in-store experience....
more...
No comment yet.
Suggested by Retail Computer Solutions
Scoop.it!

Ikea is positoned to dominate consumer electronics | Retail Computer Solutions

Ikea is positoned to dominate consumer electronics | Retail Computer Solutions | Retail | Scoop.it
You may think that moving into consumer electronics would be a huge change in direction for the giant furnishing retailer but really it’s a logical next step.
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

'Live' Bitcoin clothes tag shown off

'Live' Bitcoin clothes tag shown off | Retail | Scoop.it

A tag that shows an item's price in virtual currency Bitcoin and updates itself depending on market fluctuations has been shown off in east London.

 

more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

Japanese retailer Parco shows product video when a hanger is removed from display « Retail Innovation

Japanese retailer Parco shows product video when a hanger is removed from display « Retail Innovation | Retail | Scoop.it
more...
No comment yet.
Suggested by Tim Spencer
Scoop.it!

Never mind the hare and bear - Brits are going budget

Never mind the hare and bear - Brits are going budget | Retail | Scoop.it
YouGov CEO, Stephan Shakespeare considers the brands that are popular this Christmas.
more...
No comment yet.
Scooped by Mike Spencer
Scoop.it!

The Top Tech Trends For Retailers in 2014 - Digiday

Retailers and marketing execs at the top of their game tell Digiday what they think will have the biggest impact in the months to come.
more...
No comment yet.
Scooped by Mike Spencer
Scoop.it!

Apple Employs iBeacon to Offer Personalized Shopping in Retail Stores

Apple Employs iBeacon to Offer Personalized Shopping in Retail Stores | Retail | Scoop.it
Apple will today launch a new, personalized shopping experience in its 254 U.S. retail stores
more...
No comment yet.