As the Spring 2013 shows wrapped up in Paris today, the fashion obsessed are already placing orders straight off the runways. Once limited to industry elites and top clients, pre-buying looks from the next season has now become much more accessible thanks to fashion startup Moda Operandi. Members of the website view designer looks from the shows and put down a 50% deposit to guarantee production and delivery of the items they want. In a sea of digital fashion commerce focused on discounted retailing, Moda Operandi has done exactly the opposite. The site sells full priced items with an average order value of $1400— but if its most recent $36 million funding from investors including LVMH and IMG is any indication, going against the grain here is not a bad thing.