Customer Engagement Technology Solutions by Worldlink
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Customer Engagement Technology Solutions by Worldlink
News and information about the latest happenings with Wi-Fi, mobile payments, beacons, and other interactive technology in the retail industry.
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The essential 5-step checklist for digital disruption

The essential 5-step checklist for digital disruption | Customer Engagement Technology Solutions by Worldlink | Scoop.it
Companies that want to survive need to take an assertive stance when it comes to digital disruption.
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Which digital tools impact online shoppers?

Which digital tools impact online shoppers? | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"Retailer sites, printable coupons and retailer emails are the most commonly used digital tools by online shoppers, though they're not the ones wielding the greatest impact on shoppers' journeys..."

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Is your brand still stranded on Mobile Island?

Is your brand still stranded on Mobile Island? | Customer Engagement Technology Solutions by Worldlink | Scoop.it
Discontinuous islands of technology are not the future. A continuous, mobile omnipresence is. Don’t get stuck on the island!
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Another unexpected way IoT will affect retail

The explosive growth of device connectivity, wireless technology, cloud computing and advanced analytics has driven the Internet of Things (IoT) from vision to reality.This growth presents a wealth of oportunity for retailers.
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Is innovation addiction creating confused consumers?

Is innovation addiction creating confused consumers? | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"A.G. Lafley, Procter & Gamble's CEO, believes that the continual push by retailers for more product innovation is leading to an overload of choices for shoppers."

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Why retail robots are ridiculous

Why retail robots are ridiculous | Customer Engagement Technology Solutions by Worldlink | Scoop.it
When it comes to the retail market in 2015, the key word is omnichannel. Consumers today need and want the ability to have a shopping experience their way, but that doesn’t necessarily mean we need to overstimulate them with alternative technology.
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How high-touch brands can avoid crossing the “creepy line”

How high-touch brands can avoid crossing the “creepy line” | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"Shared data among all channels empowers store associates with customers’ cross-channel histories and preferences, as well as collective trends. This information is valuable for engaging the customer, driving revenue (cross-sell recommendations) and fostering brand loyalty. Yet associates must guard against crossing that nebulous “I know-too-much-about-you” line at any given time, which can damage the relationship between a high-touch brand and its customer."

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Virtual reality sweeps shoppers into new retail dimension

Virtual reality sweeps shoppers into new retail dimension | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"Virtual reality, the panoramic technology with roots in gaming, is being adapted for retail consumers within the next year, aiming to pair the ease of e-commerce with the thrill of real-life shopping."

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Been There, Done That

Been There, Done That | Customer Engagement Technology Solutions by Worldlink | Scoop.it
Retailers get inventive to attract shoppers tired of traditional loyalty programs.
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Customer engagement: Does your brand pass the “8-second” test?

Customer engagement: Does your brand pass the “8-second” test? | Customer Engagement Technology Solutions by Worldlink | Scoop.it
With only eight seconds to capture a person’s attention retail and e-commerce brands need to recognize that consumers are scanning the information you deliver to them online or in-store.
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How can you measure customer experience?

How can you measure customer experience? | Customer Engagement Technology Solutions by Worldlink | Scoop.it
Experience is personal; much of it is based on emotions. And unfortunately, it's not as straightforward as we want it to be.
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3 ways wearable tech will revolutionize retail

3 ways wearable tech will revolutionize retail | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"his is a huge new market, and one that marketers and retailers alike would do well to embrace, due to the benefits it will bring to the customer experience."

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The (old fashioned) secret ingredient for omni-channel success

The (old fashioned) secret ingredient for omni-channel success | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"We are all familiar now with the principles of omni-channel business model: today’s customers demand seamless experiences centered on their needs, meaning that brands and businesses need to reinvent their processes and offerings to keep up."

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Consumers Increasingly Embrace Tech on Path to Purchase

Consumers Increasingly Embrace Tech on Path to Purchase | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"Customers are on the move and developing more beneficial shopping patterns by harnessing connected technologies to simplify and optimize the path to purchase..."

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How should retail prepare for the Internet of Things?

How should retail prepare for the Internet of Things? | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"Let's assume the Internet of Things (IoT) will inevitably gain consumer acceptance. For retail, IoT isn't really about a few confined "marketing" use-cases, but potentially how people shop."

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Evolution of retail: The rise of value-centric e-commerce

Evolution of retail: The rise of value-centric e-commerce | Customer Engagement Technology Solutions by Worldlink | Scoop.it
Ultimately, people will not remember how they chose your product or where they bought it, but they will remember how it made them feel.
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Online video: The next best thing to in-store shopping?

Online video: The next best thing to in-store shopping? | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"Video has proven its ability to create a brand experience on YouTube, Facebook and other social media platforms. But retailers of all sizes are catching on to the fact that video can be the next best thing to visiting the store in terms of product education and conversion."

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Retailers reaping rewards of technology-enabled learning strategies, research reveals

Retailers reaping rewards of technology-enabled learning strategies, research reveals | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"Retailers are improving revenue, productivity and behavioural change amongst employees as a result of adopting technology-enabled learning, but there is still more opportunity to be had."

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Past is prologue: Maximizing future ignition of mobile money

Past is prologue: Maximizing future ignition of mobile money | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"This blog post describes how understanding the past of mobile money will influence not only its present, but also help shape a more successful future."

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U.S. tech industry appeals to Obama to keep hands off encryption

U.S. tech industry appeals to Obama to keep hands off encryption | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"As Washington weighs new cybersecurity steps amid a public backlash over mass surveillance, U.S. tech companies warned President Barack Obama not to weaken increasingly sophisticated encryption systems designed to protect consumers' privacy."

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How the smartwatch will become the center of your digital universe

How the smartwatch will become the center of your digital universe | Customer Engagement Technology Solutions by Worldlink | Scoop.it
With native apps, its own Wi-fi connection to the web, and its close proximity to your body, the Apple Watch is getting into position to be the most important gadget in your life.
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Periscope, Meerkat re-create brick-and-mortar experiences online

Periscope, Meerkat re-create brick-and-mortar experiences online | Customer Engagement Technology Solutions by Worldlink | Scoop.it
Both online retailers and their customers can leverage the technology to have a better shared experience.
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Mobile payments from your wrist

Mobile payments from your wrist | Customer Engagement Technology Solutions by Worldlink | Scoop.it

"The Visa Europe survey estimates that payments from smart devices will reach 1.2 billion pounds per week by 2020. While the study focuses on smartphone payments, there is little doubt Brits are becoming more comfortable with contactless payments, at least according to this survey."

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Retailers use gamification to drive engagement

"As many retailers can tell you, gamification strategies are a great way to get people to engage with your brand more holistically."

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