How do I write this piece without making Peter Kim hate me? I guess I'm just going to have to give it a shot and hope for the best. It's important to remember that this post isn't about him. It's a...
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Scooped by Nikki Baird onto Retail technology |
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Consumers who engage with company sites visit stores more often and spend more. Delete the scoop?
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Board members should raise nine critical questions when discussing technology strategy with IT and business managers. A McKinsey & Company article. Delete the scoop?
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Urban Outfitters got an extra $9 million in sales during its first fiscal quarter by shipping online orders directly from its stores. But the chain also discovered something highly counterintuitive to what most retailers expect from e-commerce. Delete the scoop?
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The Karl Lagerfeld Store in Amsterdam is enabling online sharing of new looks straight from the changing room. Delete the scoop?
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New report finds consumers depend on their smartphones, but it's not all bad for merchants. Delete the scoop?
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The retailer completed its deployment of contactless terminals and released significant usage numbers. Delete the scoop?
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Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. A McKinsey Quarterly article. 
Yunyun Li's comment,
May 12, 4:34 AM
Come on! Its a era that sophisticated technologies should be used to integrate the whole marketing process. And the adoption of digital marketing is critical to the success of marketing when almost all your competitors are using it to gain competitive advantages.
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Internet Retailer - E-Retailers/Top 500 - A senior executive lifts the veil on some of Amazon’s plans Delete the scoop?
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The online marketplace partners with Kate Spade Saturday for its life-size virtual shopfront. Delete the scoop?
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The retail industry is currently facing the perfect storm for migrating from magnetic stripes to more secure EMV enabled smartcards. Delete the scoop?
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The continuing growth of online retail sales and its corresponding threat to physical retail malls appears to be the standout ‘nightmare’ for senior real estate developers in China, a new study showed. Lack of good market, demographics and consumer spend research to aid planning retail development in Tier II and III and other lower city locations, closely follow. Delete the scoop?
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Only 4 percent of millennials brought their parents to a job interview, but 23 percent of employers reported having contact with the parents of their millennial employees. Delete the scoop?
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Google has partnered with Tresemmé to make its hair care tutorial videos shoppable. Delete the scoop?
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In our omni-channel world, the customer is "In Your Stuff!" Manhattan Associates' Supply Chain Commerce can help you deliver great customer experiences.
Nikki Baird's insight:
Manhattan played this video at Momentum, and among the videos I've seen at conferences over the last two months, this one is by far the best. Delete the scoop?
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myStorey is a new platform that enables users to create their own Pinterest-style boards, with photo-tagging capabilities to let others know where they bought the items. Delete the scoop?
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In 1971 Harvey Gabor had the idea to take Bill Baker's Song: 'I'd like to buy the world a coke' and create a united chorus of the world to help show it to the world in a TV spot.
Nikki Baird's insight:
Coca-Cola VP of National Specialty Retail Brad Taylor shared this campaign at the Next Gen Retail Conference today. Delete the scoop?
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JCPenney is discovering that its self-inflicted damage—from killing its coupons and promotions—may not be permanent. Delete the scoop?
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The new Myspace is telling brands it can help make them cool. Can it pull this off? Delete the scoop?
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The day will soon come for mass merchants where checkout counters will be eliminated. Once RFID is fully implemented, the customer will be able to push the shopping cart through an RFID reader station, which will instantaneously total the items and show the results on a screen. The customer, who has an imbedded RFID chip in her debit or credit card (perhaps some day in the near future, in her body), will push a button to authorize the purchase, and off she goes.
Nikki Baird's insight:
You know, I don't think I agree with a lot of these. I have no comment on the RFID one - it could happen, I guess. But the idea that mass merchant stores become real estate only plays, where suppliers are the ones that own the merchandise and lease shelf space - I disagree. The most valuable part of retail these days isn't the real estate, it's the information about customers. You hand over control of that interaction to suppliers and as a retailer, you're lost. That's why I don't think the concession model will last in department stores in Europe, and maybe in Asia too. And I think the retailers who offer endless assortment in partnership with suppliers online will balance it with curated product assortment - brand-right and localized - in the store. Delete the scoop?
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Amazon (NASDAQ:AMZN) will open eight new U.S. distribution centers between now and the holiday selling season, bringing the total to 54—with almost as many DCs outside the U.S., according to the CEO of e-commerce service provider ChannelAdvisor. The result of the ferocious building spree is that Amazon will then have a DC within five miles of most major U.S. cities. Put another—and more frightening—way: That means Amazon will very likely have a DC closer to your companies than many of your stores. Delete the scoop?
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PayPal's plan to use Discover's payment-card network to get its in-store payment system into almost all U.S. stores that accept payment cards isn't quite working out. Delete the scoop?
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That would be the Walmart behemoth, still the one and only behemoth of its size in the world, the last I took count. At about $61 billion in annual revenues, Amazon is still a puny contender to Walmart’s nearly $500 billion. But, relatively puny as they might be, they scared the pants off Walmart several years ago when it was rumored they were about to open brick-and-mortar stores.
Nikki Baird's insight:
I think Robin misses two things: Walmart's core customer, the one who has been tempted away by dollar stores (will they stay away?), and the fact that 4500 strong those stores may be, they are still too big for the omni-channel model, and too expensive - and too poor of an experience to lure away Amazon's core customer.
Will Amazon open stores? Maybe. But my bet is if they do, they will look more like an Apple store, with a Kindle "hearth" to rival the Genius Bar, and mot much at all like a Walmart. Delete the scoop?
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Wal-Mart's got a bigger online audience than The New York Times. Delete the scoop?
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